Tools & Wizards About Us
franklin.marketing screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

franklin.marketing

Franklin Marketing | Customer-centric strategy, web design, and more.

Page Load Speed

1.6 sec in total

First Response

44 ms

Resources Loaded

670 ms

Page Rendered

854 ms

franklin.marketing screenshot

About Website

Click here to check amazing Franklin content for United States. Otherwise, check out these important facts you probably never knew about franklin.marketing

We create marketing strategies. We design and optimize websites. We build awareness and spread advocacy. We do, we teach, we love better marketing.

Visit franklin.marketing

Key Findings

We analyzed Franklin.marketing page load time and found that the first response time was 44 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

franklin.marketing performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value380 ms

70/100

30%

CLS (Cumulative Layout Shift)

Value0.74

6/100

15%

TTI (Time to Interactive)

Value9.7 s

28/100

10%

Network Requests Diagram

franklin.marketing

44 ms

franklin.marketing

74 ms

style.min.css

57 ms

integrity-light.css

36 ms

style.css

54 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 63% of them (20 requests) were addressed to the original Franklin.marketing, 25% (8 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (210 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 420.7 kB (9%)

Content Size

4.6 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Franklin.marketing main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 77.4 kB

  • Original 96.8 kB
  • After minification 95.4 kB
  • After compression 19.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.4 kB or 80% of the original size.

Image Optimization

-8%

Potential reduce by 335.8 kB

  • Original 4.3 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Franklin images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 7.2 kB

  • Original 132.2 kB
  • After minification 132.2 kB
  • After compression 125.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 262 B

  • Original 47.3 kB
  • After minification 47.2 kB
  • After compression 47.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Franklin.marketing has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (65%)

Requests Now

20

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Franklin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

franklin.marketing

franklin.marketing

44 ms

franklin.marketing

franklin.marketing

74 ms

style.min.css

style.min.css

57 ms

integrity-light.css

integrity-light.css

36 ms

style.css

style.css

54 ms

jquery.min.js

jquery.min.js

52 ms

jquery-migrate.min.js

jquery-migrate.min.js

77 ms

breeze-prefetch-links.min.js

breeze-prefetch-links.min.js

48 ms

js

js

114 ms

css

css

48 ms

email-decode.min.js

email-decode.min.js

48 ms

cs-classic.7.4.12.js

cs-classic.7.4.12.js

75 ms

x.js

x.js

108 ms

comment-reply.min.js

comment-reply.min.js

107 ms

nicescroll.js

nicescroll.js

109 ms

gtm.js

gtm.js

210 ms

franklin-marketing-logo-white-horizontal.png

franklin-marketing-logo-white-horizontal.png

191 ms

web-background-116.jpg

web-background-116.jpg

195 ms

web-background-114.jpg

web-background-114.jpg

197 ms

web-background-117.jpg

web-background-117.jpg

189 ms

web-background-113.jpg

web-background-113.jpg

193 ms

fa-regular-400.ttf

fa-regular-400.ttf

151 ms

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

63 ms

pxiEyp8kv8JHgFVrJJnedw.ttf

pxiEyp8kv8JHgFVrJJnedw.ttf

94 ms

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

151 ms

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

151 ms

fa-solid-900.ttf

fa-solid-900.ttf

105 ms

pxiGyp8kv8JHgFVrJJLufntF.ttf

pxiGyp8kv8JHgFVrJJLufntF.ttf

138 ms

pxiDyp8kv8JHgFVrJJLmg1hVGdeL.ttf

pxiDyp8kv8JHgFVrJJLmg1hVGdeL.ttf

150 ms

pxiDyp8kv8JHgFVrJJLmr19VGdeL.ttf

pxiDyp8kv8JHgFVrJJLmr19VGdeL.ttf

152 ms

pxiDyp8kv8JHgFVrJJLmy15VGdeL.ttf

pxiDyp8kv8JHgFVrJJLmy15VGdeL.ttf

151 ms

analytics.js

analytics.js

104 ms

Accessibility Review

franklin.marketing accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

franklin.marketing best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

franklin.marketing SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Franklin.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Franklin.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

franklin.marketing

Open Graph data is detected on the main page of Franklin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: