Tools & Wizards About Us
frederickswanston.com screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

frederickswanston.com

Frederick Swanston - Full Service Advertising Agency

Page Load Speed

1.1 sec in total

First Response

115 ms

Resources Loaded

682 ms

Page Rendered

266 ms

frederickswanston.com screenshot

About Website

Visit frederickswanston.com now to see the best up-to-date Frederick Swanston content and also check out these interesting facts you probably never knew about frederickswanston.com

Frederick Swanston full service advertising agency led by creative strategists who combine exceptional creative with the finest client service.

Visit frederickswanston.com

Key Findings

We analyzed Frederickswanston.com page load time and found that the first response time was 115 ms and then it took 948 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

frederickswanston.com performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

65/100

25%

SI (Speed Index)

Value6.8 s

34/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.096

91/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

frederickswanston.com

115 ms

frederickswanston.com

205 ms

bugsnag.min.js

16 ms

script.js

21 ms

vc_extend.css

20 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 86% of them (42 requests) were addressed to the original Frederickswanston.com, 12% (6 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (251 ms) belongs to the original domain Frederickswanston.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 85.6 kB (5%)

Content Size

1.6 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Frederickswanston.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 69.9 kB

  • Original 91.1 kB
  • After minification 87.6 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.9 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Frederick Swanston images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 418 B

  • Original 371.6 kB
  • After minification 371.6 kB
  • After compression 371.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 15.3 kB

  • Original 91.0 kB
  • After minification 75.9 kB
  • After compression 75.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Frederickswanston.com needs all CSS files to be minified and compressed as it can save up to 15.3 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (72%)

Requests Now

39

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Frederick Swanston. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

frederickswanston.com

frederickswanston.com

115 ms

frederickswanston.com

frederickswanston.com

205 ms

bugsnag.min.js

bugsnag.min.js

16 ms

script.js

script.js

21 ms

vc_extend.css

vc_extend.css

20 ms

frontend.min.css

frontend.min.css

25 ms

flatpickr.min.css

flatpickr.min.css

27 ms

select2.min.css

select2.min.css

22 ms

lity.min.css

lity.min.css

30 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

33 ms

brands.min.css

brands.min.css

39 ms

solid.min.css

solid.min.css

34 ms

styles.6f489c80.min.css

styles.6f489c80.min.css

58 ms

jquery.min.js

jquery.min.js

38 ms

flatpickr.min.js

flatpickr.min.js

43 ms

select2.min.js

select2.min.js

48 ms

fullpage.js

fullpage.js

49 ms

gsap.min.js

gsap.min.js

51 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

149 ms

scripts.3985b48f.min.js

scripts.3985b48f.min.js

152 ms

modernizr-custom.js

modernizr-custom.js

149 ms

20527893.js

20527893.js

149 ms

animate.min.css

animate.min.css

149 ms

rs6.css

rs6.css

152 ms

rbtools.min.js

rbtools.min.js

206 ms

rs6.min.js

rs6.min.js

245 ms

frontend.min.js

frontend.min.js

205 ms

lity.min.js

lity.min.js

206 ms

js_composer_front.min.js

js_composer_front.min.js

242 ms

vc-waypoints.min.js

vc-waypoints.min.js

251 ms

lazyload.min.js

lazyload.min.js

243 ms

css2

css2

28 ms

scroll-more.png

scroll-more.png

133 ms

ico-menu-map.svg

ico-menu-map.svg

132 ms

ico-menu-email.svg

ico-menu-email.svg

132 ms

ico-menu-phone.svg

ico-menu-phone.svg

127 ms

ico-menu-social.svg

ico-menu-social.svg

131 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

139 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

160 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

200 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

183 ms

fa-solid-900.woff

fa-solid-900.woff

137 ms

KFOkCnqEu92Fr1Mu52xP.ttf

KFOkCnqEu92Fr1Mu52xP.ttf

202 ms

KFOjCnqEu92Fr1Mu51TjARc9.ttf

KFOjCnqEu92Fr1Mu51TjARc9.ttf

201 ms

fa-brands-400.woff

fa-brands-400.woff

64 ms

realestate-dog_49df91cf03ba85c40b2a1b96ea25fd4a.jpg

realestate-dog_49df91cf03ba85c40b2a1b96ea25fd4a.jpg

55 ms

hospit-2_01eeb3853a8170d4ce358726c13028de.jpg

hospit-2_01eeb3853a8170d4ce358726c13028de.jpg

57 ms

Whole-Office-sm_50.jpeg

Whole-Office-sm_50.jpeg

50 ms

logo-footer.png

logo-footer.png

49 ms

Accessibility Review

frederickswanston.com accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

frederickswanston.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

frederickswanston.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Frederickswanston.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Frederickswanston.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

frederickswanston.com

Open Graph data is detected on the main page of Frederick Swanston. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: