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freeborn.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

freeborn.co.uk

Freeborn Bikes - Dealer for Cube, Marin, Mondraker, Genesis, Ridgeback and cycling accessories based in Horsham, West Sussex.

Page Load Speed

2.8 sec in total

First Response

517 ms

Resources Loaded

1.9 sec

Page Rendered

336 ms

freeborn.co.uk screenshot

About Website

Welcome to freeborn.co.uk homepage info - get ready to check Freeborn best content for United Kingdom right away, or after learning these important things about freeborn.co.uk

Freeborn Bikes - Dealer for Cube, Marin, Mondraker, Genesis, Ridgeback and cycling accessories based in Horsham, West Sussex.

Visit freeborn.co.uk

Key Findings

We analyzed Freeborn.co.uk page load time and found that the first response time was 517 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

freeborn.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.34

33/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

www.freeborn.co.uk

517 ms

6ab660071ec26c7fc5587fab8aac2084.css

178 ms

274053a402d6d254c8f029975c011d5b.css

275 ms

css

32 ms

logo-freeborn_v2.png

434 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 32% of them (10 requests) were addressed to the original Freeborn.co.uk, 42% (13 requests) were made to S3-eu-west-1.amazonaws.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (723 ms) relates to the external source S3-eu-west-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 241.1 kB (9%)

Content Size

2.6 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freeborn.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 138.6 kB

  • Original 159.1 kB
  • After minification 131.7 kB
  • After compression 20.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.4 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.6 kB or 87% of the original size.

Image Optimization

-3%

Potential reduce by 66.6 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Freeborn images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 64 B

  • Original 226.2 kB
  • After minification 226.2 kB
  • After compression 226.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-42%

Potential reduce by 35.8 kB

  • Original 86.3 kB
  • After minification 86.1 kB
  • After compression 50.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freeborn.co.uk needs all CSS files to be minified and compressed as it can save up to 35.8 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (32%)

Requests Now

28

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Freeborn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.freeborn.co.uk

www.freeborn.co.uk

517 ms

6ab660071ec26c7fc5587fab8aac2084.css

6ab660071ec26c7fc5587fab8aac2084.css

178 ms

274053a402d6d254c8f029975c011d5b.css

274053a402d6d254c8f029975c011d5b.css

275 ms

css

css

32 ms

logo-freeborn_v2.png

logo-freeborn_v2.png

434 ms

part-ex-1680-v2.jpg

part-ex-1680-v2.jpg

534 ms

b8e2145750efbb123bfbee2e2efb0a36.js

b8e2145750efbb123bfbee2e2efb0a36.js

594 ms

032da1b429e505fd03ac4d622f484060.js

032da1b429e505fd03ac4d622f484060.js

305 ms

pa-52e2645eabe53d402f000000.js

pa-52e2645eabe53d402f000000.js

419 ms

clearance-1680.jpg

clearance-1680.jpg

553 ms

loyalty-1680-v2.jpg

loyalty-1680-v2.jpg

479 ms

price-beat-1680.jpg

price-beat-1680.jpg

559 ms

reaction-hybrid-perf-2023.png

reaction-hybrid-perf-2023.png

616 ms

reaction-hybrid-1680.jpg

reaction-hybrid-1680.jpg

441 ms

touring-hybrid-1680.jpg

touring-hybrid-1680.jpg

611 ms

get-crafty-1680.jpg

get-crafty-1680.jpg

674 ms

stereo-hybrid-1680.jpg

stereo-hybrid-1680.jpg

723 ms

alpine-trail-e2-1680.jpg

alpine-trail-e2-1680.jpg

644 ms

1.png

1.png

81 ms

bullet.png

bullet.png

105 ms

trail-emtb-banner-v3.jpg

trail-emtb-banner-v3.jpg

384 ms

hardtail-emtb-banner-v3.jpg

hardtail-emtb-banner-v3.jpg

568 ms

hybrid-ebikes-banner-v2.jpg

hybrid-ebikes-banner-v2.jpg

452 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfOLjOWw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfOLjOWw.woff

22 ms

ThemeIcons.woff

ThemeIcons.woff

162 ms

jquery.min.js

jquery.min.js

16 ms

7aa70770464766b39d0f97da208fc85c.css

7aa70770464766b39d0f97da208fc85c.css

93 ms

analytics.js

analytics.js

22 ms

gtm.js

gtm.js

47 ms

collect

collect

13 ms

js

js

47 ms

Accessibility Review

freeborn.co.uk accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

freeborn.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

freeborn.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freeborn.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freeborn.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freeborn.co.uk

Open Graph description is not detected on the main page of Freeborn. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: