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freechoicewa.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

freechoicewa.com.au

FreeChoice WA, PREMIUM Tobacco Store in WA for retail and wholesale customers

Page Load Speed

2.1 sec in total

First Response

211 ms

Resources Loaded

1.6 sec

Page Rendered

303 ms

freechoicewa.com.au screenshot

About Website

Welcome to freechoicewa.com.au homepage info - get ready to check Free Choice WA best content right away, or after learning these important things about freechoicewa.com.au

FreechoiceWA and VapechoiceWA in Western Australia provide exceptional tobacco and vaping products and accessories at competitive retail and wholesale prices for small businesses. We are located in My...

Visit freechoicewa.com.au

Key Findings

We analyzed Freechoicewa.com.au page load time and found that the first response time was 211 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

freechoicewa.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value4,070 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value12.6 s

14/100

10%

Network Requests Diagram

freechoicewa.com.au

211 ms

www.freechoicewa.com.au

344 ms

sites.css

41 ms

fancybox.css

92 ms

main_style.css

193 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 42% of them (14 requests) were addressed to the original Freechoicewa.com.au, 36% (12 requests) were made to Cdn2.editmysite.com and 9% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (514 ms) belongs to the original domain Freechoicewa.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 138.9 kB (15%)

Content Size

900.8 kB

After Optimization

761.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freechoicewa.com.au main page is 900.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 594.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 79.0 kB

  • Original 96.7 kB
  • After minification 96.0 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.0 kB or 82% of the original size.

Image Optimization

-2%

Potential reduce by 9.7 kB

  • Original 594.4 kB
  • After minification 584.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Free Choice WA images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 49.9 kB

  • Original 174.6 kB
  • After minification 174.6 kB
  • After compression 124.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 49.9 kB or 29% of the original size.

CSS Optimization

-1%

Potential reduce by 247 B

  • Original 35.1 kB
  • After minification 35.1 kB
  • After compression 34.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freechoicewa.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (48%)

Requests Now

27

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Free Choice WA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

freechoicewa.com.au

freechoicewa.com.au

211 ms

www.freechoicewa.com.au

www.freechoicewa.com.au

344 ms

sites.css

sites.css

41 ms

fancybox.css

fancybox.css

92 ms

main_style.css

main_style.css

193 ms

css

css

121 ms

slideshow.css

slideshow.css

90 ms

templateArtifacts.js

templateArtifacts.js

196 ms

jquery.min.js

jquery.min.js

124 ms

stl.js

stl.js

116 ms

main.js

main.js

90 ms

commerce-core.js

commerce-core.js

114 ms

main-commerce-browse.js

main-commerce-browse.js

113 ms

slideshow-jq.js

slideshow-jq.js

112 ms

main-customer-accounts-site.js

main-customer-accounts-site.js

10 ms

1464327995.png

1464327995.png

228 ms

social-dark.png

social-dark.png

224 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

77 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

78 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

79 ms

ga.js

ga.js

74 ms

snowday262.js

snowday262.js

69 ms

vapechoicewa-banner-02_1.png

vapechoicewa-banner-02_1.png

514 ms

header_slideshow_sprites.png

header_slideshow_sprites.png

64 ms

loading.gif

loading.gif

64 ms

fc-highwycombe-store-01_2.jpeg

fc-highwycombe-store-01_2.jpeg

232 ms

1888733.jpeg

1888733.jpeg

363 ms

fc-shoalwater-store-01_1.jpeg

fc-shoalwater-store-01_1.jpeg

290 ms

store-southlake.jpeg

store-southlake.jpeg

291 ms

fc-store-southlake.jpeg

fc-store-southlake.jpeg

374 ms

418 ms

479 ms

tp2

tp2

145 ms

Accessibility Review

freechoicewa.com.au accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

freechoicewa.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

freechoicewa.com.au SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freechoicewa.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freechoicewa.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freechoicewa.com.au

Open Graph data is detected on the main page of Free Choice WA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: