Tools & Wizards About Us
freedomfinance.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

freedomfinance.com

Welcome to Aro. Check your eligibility on our marketplace today.

Page Load Speed

4.2 sec in total

First Response

277 ms

Resources Loaded

3 sec

Page Rendered

912 ms

freedomfinance.com screenshot

About Website

Click here to check amazing Freedomfinance content. Otherwise, check out these important facts you probably never knew about freedomfinance.com

Compare loans, credit cards and car finance now, without impacting your credit score. Over 50 UK lenders, one simple search.

Visit freedomfinance.com

Key Findings

We analyzed Freedomfinance.com page load time and found that the first response time was 277 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

freedomfinance.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value720 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

freedomfinance.com

277 ms

www.freedomfinance.co.uk

9 ms

www.freedomfinance.co.uk

231 ms

aro.co.uk

474 ms

gtm.js

114 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Freedomfinance.com, 95% (69 requests) were made to Aro.co.uk and 3% (2 requests) were made to Freedomfinance.co.uk. The less responsive or slowest element that took the longest time to load (826 ms) relates to the external source Aro.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 166.5 kB (10%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images

In fact, the total size of Freedomfinance.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 166.2 kB

  • Original 199.7 kB
  • After minification 199.3 kB
  • After compression 33.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.2 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 286 B

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Freedomfinance images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 5 (7%)

Requests Now

69

After Optimization

64

  • Images
  • JavaScript

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Freedomfinance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

freedomfinance.com

freedomfinance.com

277 ms

www.freedomfinance.co.uk

www.freedomfinance.co.uk

9 ms

www.freedomfinance.co.uk

www.freedomfinance.co.uk

231 ms

aro.co.uk

aro.co.uk

474 ms

gtm.js

gtm.js

114 ms

icon-pound.svg

icon-pound.svg

100 ms

icon-arrow-right-black.svg

icon-arrow-right-black.svg

168 ms

image-mask-homepage-hero.svg

image-mask-homepage-hero.svg

249 ms

primary-logo.png

primary-logo.png

83 ms

icon-burger-menu.svg

icon-burger-menu.svg

83 ms

icon-close.svg

icon-close.svg

117 ms

Borrow-right-today-for-a-better-tomorrow.jpg

Borrow-right-today-for-a-better-tomorrow.jpg

252 ms

Tier-2-%E2%80%93-Personal-Loans-1.svg

Tier-2-%E2%80%93-Personal-Loans-1.svg

166 ms

Tier-2-%E2%80%93-Homeowner-Loans.svg

Tier-2-%E2%80%93-Homeowner-Loans.svg

200 ms

Tier-2-%E2%80%93-Credit-Card.svg

Tier-2-%E2%80%93-Credit-Card.svg

247 ms

Tier-2-%E2%80%93-Car-Finance.svg

Tier-2-%E2%80%93-Car-Finance.svg

248 ms

Tier-2-%E2%80%93-Mortgages.svg

Tier-2-%E2%80%93-Mortgages.svg

249 ms

putting-the-power-back-in-your-hands.jpg

putting-the-power-back-in-your-hands.jpg

412 ms

numbers-aro-icon-1.svg

numbers-aro-icon-1.svg

365 ms

numbers-bar-graph-1.svg

numbers-bar-graph-1.svg

330 ms

Santander-130x43.png

Santander-130x43.png

334 ms

Creation-130x43.png

Creation-130x43.png

334 ms

118-118-Money-130x43.png

118-118-Money-130x43.png

335 ms

Shawbrook-Bank-2-130x43.png

Shawbrook-Bank-2-130x43.png

413 ms

Zopa-130x43.png

Zopa-130x43.png

414 ms

Admiral-130x43.png

Admiral-130x43.png

414 ms

RateSetter-1-130x43.png

RateSetter-1-130x43.png

415 ms

Novuna-1-130x43.png

Novuna-1-130x43.png

446 ms

Fluro-130x43.png

Fluro-130x43.png

493 ms

Tandem-130x43.png

Tandem-130x43.png

495 ms

Together-130x43.png

Together-130x43.png

496 ms

Pepper-Money-1-130x43.png

Pepper-Money-1-130x43.png

496 ms

Abound-1-130x43.png

Abound-1-130x43.png

498 ms

Autolend-130x43.png

Autolend-130x43.png

529 ms

Bamboo-2-130x43.png

Bamboo-2-130x43.png

575 ms

besavvi-130x43.png

besavvi-130x43.png

576 ms

1-plus-1-130x43.png

1-plus-1-130x43.png

577 ms

Creditspring-logo-black-130x26.png

Creditspring-logo-black-130x26.png

579 ms

Equifinance-130x43.png

Equifinance-130x43.png

579 ms

Everyday-Loans-130x43.png

Everyday-Loans-130x43.png

611 ms

Evolution-Loans-130x43.png

Evolution-Loans-130x43.png

658 ms

Evolution-Money-130x43.png

Evolution-Money-130x43.png

659 ms

Finio-Loans-1-130x43.png

Finio-Loans-1-130x43.png

660 ms

Guarantor-My-Loan-2-130x43.png

Guarantor-My-Loan-2-130x43.png

661 ms

Lendable-130x43.png

Lendable-130x43.png

579 ms

Loans-by-Mal-130x43.png

Loans-by-Mal-130x43.png

611 ms

Moneybarn-130x43.png

Moneybarn-130x43.png

626 ms

My-Car-Credit-130x43.png

My-Car-Credit-130x43.png

579 ms

My-Community-Finance-2-130x43.png

My-Community-Finance-2-130x43.png

545 ms

Norton-Home-Loans-130x43.png

Norton-Home-Loans-130x43.png

498 ms

Oakbrook-Loans-130x43.png

Oakbrook-Loans-130x43.png

496 ms

Oodle-130x43.png

Oodle-130x43.png

527 ms

Planesaver-130x43.png

Planesaver-130x43.png

575 ms

Plata-1-130x43.png

Plata-1-130x43.png

494 ms

Salad-Money-130x43.png

Salad-Money-130x43.png

494 ms

Selina-Advance-130x43.png

Selina-Advance-130x43.png

494 ms

Share-my-loan-1-130x43.png

Share-my-loan-1-130x43.png

494 ms

United-Trust-Bank-130x43.png

United-Trust-Bank-130x43.png

494 ms

Zable-1-130x43.png

Zable-1-130x43.png

498 ms

Zuto-130x43.png

Zuto-130x43.png

497 ms

aro-icon-pointing-right.svg

aro-icon-pointing-right.svg

496 ms

aro-icon-pointing-left.svg

aro-icon-pointing-left.svg

500 ms

partner-with-aro.jpg

partner-with-aro.jpg

661 ms

ppc-compare-bad-credit-loans-today-hero.jpg

ppc-compare-bad-credit-loans-today-hero.jpg

577 ms

Is-your-partner-stealing-your-good-credit-score.jpg

Is-your-partner-stealing-your-good-credit-score.jpg

497 ms

Mini-budget-min.jpg

Mini-budget-min.jpg

578 ms

Shutterstock_397899742.png

Shutterstock_397899742.png

744 ms

Shutterstock_1393632992-2.png

Shutterstock_1393632992-2.png

581 ms

Credit_card_utilisation.png

Credit_card_utilisation.png

821 ms

Financial-Help-This-Winter-min.jpg

Financial-Help-This-Winter-min.jpg

578 ms

Bad_credit_furniture_financing.png

Bad_credit_furniture_financing.png

743 ms

Wedding_loans_with_low_interest.png

Wedding_loans_with_low_interest.png

826 ms

primary-logo.svg

primary-logo.svg

581 ms

Accessibility Review

freedomfinance.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

freedomfinance.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

freedomfinance.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freedomfinance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freedomfinance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freedomfinance.com

Open Graph data is detected on the main page of Freedomfinance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: