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Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

freepeople.co.uk

Free People - Women’s Boho Clothing & Bohemian Fashion

Page Load Speed

2.8 sec in total

First Response

27 ms

Resources Loaded

1.5 sec

Page Rendered

1.2 sec

freepeople.co.uk screenshot

About Website

Visit freepeople.co.uk now to see the best up-to-date Free People content for United Kingdom and also check out these interesting facts you probably never knew about freepeople.co.uk

Free People Clothing Boutique - The Official Site for Free People Apparel, Accessories and Shoes. Free Shipping Worldwide - See site for details.

Visit freepeople.co.uk

Key Findings

We analyzed Freepeople.co.uk page load time and found that the first response time was 27 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

freepeople.co.uk performance score

0

Network Requests Diagram

freepeople.co.uk

27 ms

257 ms

headJS-min-b9761532aaa196a960bcddd851428b4a.js

32 ms

site-1-min-dad86ec60b86a7717bc1062fc4f271b3.css

36 ms

site-2-min-db7a701dda412ad7357e1298df51c548.css

29 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Freepeople.co.uk, 38% (33 requests) were made to Static.fpassets.com and 8% (7 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (405 ms) relates to the external source Freepeople.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (32%)

Content Size

5.6 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freepeople.co.uk main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 66.6 kB

  • Original 86.7 kB
  • After minification 71.3 kB
  • After compression 20.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.4 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 66.6 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 12.4 kB

  • Original 3.1 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Free People images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.0 MB

  • Original 1.5 MB
  • After minification 1.4 MB
  • After compression 424.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 71% of the original size.

CSS Optimization

-69%

Potential reduce by 676.8 kB

  • Original 983.1 kB
  • After minification 982.9 kB
  • After compression 306.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freepeople.co.uk needs all CSS files to be minified and compressed as it can save up to 676.8 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (52%)

Requests Now

77

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Free People. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

freepeople.co.uk

freepeople.co.uk

27 ms

257 ms

headJS-min-b9761532aaa196a960bcddd851428b4a.js

headJS-min-b9761532aaa196a960bcddd851428b4a.js

32 ms

site-1-min-dad86ec60b86a7717bc1062fc4f271b3.css

site-1-min-dad86ec60b86a7717bc1062fc4f271b3.css

36 ms

site-2-min-db7a701dda412ad7357e1298df51c548.css

site-2-min-db7a701dda412ad7357e1298df51c548.css

29 ms

custom-min-824dfb2d08d36b1ce1ad86d0deb10eb5.css

custom-min-824dfb2d08d36b1ce1ad86d0deb10eb5.css

17 ms

homepage.css

homepage.css

28 ms

jquery.onscreen.js

jquery.onscreen.js

29 ms

products.js

products.js

34 ms

eluminate.js

eluminate.js

158 ms

coremetrics-min-9fe4a4885e2f05ef4b4aa1f49a19da6f.js

coremetrics-min-9fe4a4885e2f05ef4b4aa1f49a19da6f.js

146 ms

translations-A63CA38D-9079-4281-90BF-52CD937F5ABD-8B99DC8113180259382E7BBCCF70AE5D.js

translations-A63CA38D-9079-4281-90BF-52CD937F5ABD-8B99DC8113180259382E7BBCCF70AE5D.js

151 ms

bundle-min-d45eeb9f5d311fe51d88e52228c54481.js

bundle-min-d45eeb9f5d311fe51d88e52228c54481.js

149 ms

bvapi.js

bvapi.js

154 ms

cffp.js

cffp.js

150 ms

signup_gfx_UK_02.jpg

signup_gfx_UK_02.jpg

369 ms

profile_placeholder-avatar-small.jpg

profile_placeholder-avatar-small.jpg

166 ms

reskin-narrow.jpg

reskin-narrow.jpg

171 ms

MarchReskin-Header.jpg

MarchReskin-Header.jpg

217 ms

ht-border.png

ht-border.png

226 ms

icons.png

icons.png

164 ms

header-footer-2013.png

header-footer-2013.png

163 ms

MarchReskin-LogoHeader.png

MarchReskin-LogoHeader.png

164 ms

_icons.png

_icons.png

167 ms

HPBanner_SaleonSale_UK.jpg

HPBanner_SaleonSale_UK.jpg

169 ms

Free_People_Soft_Focus_F_01.jpg

Free_People_Soft_Focus_F_01.jpg

220 ms

Free_People_Soft_Focus_F_02.jpg

Free_People_Soft_Focus_F_02.jpg

213 ms

loading.gif

loading.gif

212 ms

Free_People_Soft_Focus_F_03.jpg

Free_People_Soft_Focus_F_03.jpg

213 ms

Free_People_Soft_Focus_F_04.jpg

Free_People_Soft_Focus_F_04.jpg

215 ms

Free_People_Soft_Focus_F_05.jpg

Free_People_Soft_Focus_F_05.jpg

216 ms

Free_People_Soft_Focus_F_06.jpg

Free_People_Soft_Focus_F_06.jpg

218 ms

Free_People_Soft_Focus_F_07.jpg

Free_People_Soft_Focus_F_07.jpg

220 ms

Free_People_Soft_Focus_F_08.jpg

Free_People_Soft_Focus_F_08.jpg

212 ms

MarchReskin-LeftFooter.jpg

MarchReskin-LeftFooter.jpg

214 ms

MarchReskin-RightFooter.jpg

MarchReskin-RightFooter.jpg

215 ms

MarchReskin-Catalog.jpg

MarchReskin-Catalog.jpg

217 ms

MarchReskin-LogoFooter-UK.png

MarchReskin-LogoFooter-UK.png

217 ms

Z4CL8AIV8ATDuXxALq8tjBu5QUQbANYKO5AAAVQgcNwAAA==

Z4CL8AIV8ATDuXxALq8tjBu5QUQbANYKO5AAAVQgcNwAAA==

157 ms

xngInxABbxz4Vx+IJfPBM4VAHL5dWDcyA0i2gCI1kL8AAAAAAFUIHDbAAA=

xngInxABbxz4Vx+IJfPBM4VAHL5dWDcyA0i2gCI1kL8AAAAAAFUIHDbAAA=

156 ms

widgets.js

widgets.js

214 ms

MBByFzBRMNswMTBfMMZgFzAk49v5sKNNvZ4ZaMwAAAAFUIHDVAAA=

MBByFzBRMNswMTBfMMZgFzAk49v5sKNNvZ4ZaMwAAAAFUIHDVAAA=

44 ms

bvpNhC9hpRgjo40iQ8YzxQmSmX8KYPwLdj1YUAAAAVQgcOQAAA==

bvpNhC9hpRgjo40iQ8YzxQmSmX8KYPwLdj1YUAAAAVQgcOQAAA==

43 ms

afDEt7mbUPlAAAAAAFUIHDjAAA=

afDEt7mbUPlAAAAAAFUIHDjAAA=

42 ms

90394429.js

90394429.js

30 ms

cookie-id.js

cookie-id.js

190 ms

bv.js

bv.js

181 ms

sdk.js

sdk.js

196 ms

reskin-wide.jpg

reskin-wide.jpg

85 ms

promo_uk.html

promo_uk.html

43 ms

ajax.getUserTealiumTags

ajax.getUserTealiumTags

405 ms

blog-logo.jpg

blog-logo.jpg

54 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

154 ms

cm

cm

76 ms

bv-analytics.js

bv-analytics.js

73 ms

PromoBar_SaleonSale_UK.jpg

PromoBar_SaleonSale_UK.jpg

22 ms

31 ms

xd_arbiter.php

xd_arbiter.php

140 ms

xd_arbiter.php

xd_arbiter.php

265 ms

nr-885.min.js

nr-885.min.js

33 ms

cm

cm

87 ms

follow_button.b9740740e0bcf9b0657c5b11bd4388da.en-gb.html

follow_button.b9740740e0bcf9b0657c5b11bd4388da.en-gb.html

49 ms

xd_arbiter.php

xd_arbiter.php

137 ms

ebcd86c47f

ebcd86c47f

56 ms

like.php

like.php

47 ms

Dt46LmMjzaB.js

Dt46LmMjzaB.js

307 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

344 ms

jot

jot

131 ms

utag.js

utag.js

14 ms

utag.6.js

utag.6.js

25 ms

utag.10.js

utag.10.js

6 ms

utag.16.js

utag.16.js

7 ms

utag.17.js

utag.17.js

7 ms

utag.18.js

utag.18.js

9 ms

utag.26.js

utag.26.js

8 ms

ld.js

ld.js

38 ms

12012150.js

12012150.js

19 ms

conversion_async.js

conversion_async.js

19 ms

analytics.js

analytics.js

27 ms

57 ms

p13n_generated.js

p13n_generated.js

54 ms

65 ms

event

event

41 ms

collect

collect

19 ms

29 ms

event

event

185 ms

59 ms

32 ms

SEO Factors

freepeople.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freepeople.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freepeople.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freepeople.co.uk

Open Graph data is detected on the main page of Free People. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: