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freshco.co.nz screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

freshco.co.nz

The Fresh Fruit Company of New Zealand

Page Load Speed

16.3 sec in total

First Response

84 ms

Resources Loaded

654 ms

Page Rendered

15.6 sec

freshco.co.nz screenshot

About Website

Welcome to freshco.co.nz homepage info - get ready to check Fresh Co best content right away, or after learning these important things about freshco.co.nz

Freshly picked and delivered. Freshco is a leading NZ fruit & vegetable exporter and grower, specialising in premium local grown apples, cherries, and squash.

Visit freshco.co.nz

Key Findings

We analyzed Freshco.co.nz page load time and found that the first response time was 84 ms and then it took 16.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

freshco.co.nz performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value4.5 s

73/100

10%

TBT (Total Blocking Time)

Value710 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0.036

100/100

15%

TTI (Time to Interactive)

Value6.0 s

65/100

10%

Network Requests Diagram

freshco.co.nz

84 ms

freshco.co.nz

84 ms

www.freshco.co.nz

102 ms

freshco-2023.webflow.94d3e2020.css

49 ms

webfont.js

25 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Freshco.co.nz, 52% (30 requests) were made to Cdn.prod.website-files.com and 33% (19 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (231 ms) relates to the external source Cdn.prod.website-files.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 769.7 kB (3%)

Content Size

26.2 MB

After Optimization

25.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freshco.co.nz main page is 26.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 26.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 26.1 kB

  • Original 33.4 kB
  • After minification 33.3 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.1 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 741.3 kB

  • Original 26.0 MB
  • After minification 25.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh Co images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 493 B

  • Original 109.9 kB
  • After minification 109.9 kB
  • After compression 109.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 1.9 kB

  • Original 27.4 kB
  • After minification 27.4 kB
  • After compression 25.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freshco.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (11%)

Requests Now

35

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

freshco.co.nz

freshco.co.nz

84 ms

freshco.co.nz

freshco.co.nz

84 ms

www.freshco.co.nz

www.freshco.co.nz

102 ms

freshco-2023.webflow.94d3e2020.css

freshco-2023.webflow.94d3e2020.css

49 ms

webfont.js

webfont.js

25 ms

js

js

114 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

28 ms

webflow.179422739.js

webflow.179422739.js

111 ms

css

css

78 ms

fbevents.js

fbevents.js

117 ms

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103 ms

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127 ms

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126 ms

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131 ms

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128 ms

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128 ms

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169 ms

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192 ms

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155 ms

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158 ms

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158 ms

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188 ms

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173 ms

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189 ms

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197 ms

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209 ms

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198 ms

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205 ms

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227 ms

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213 ms

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225 ms

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215 ms

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231 ms

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217 ms

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218 ms

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228 ms

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41 ms

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49 ms

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67 ms

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76 ms

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77 ms

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80 ms

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79 ms

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75 ms

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95 ms

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96 ms

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102 ms

Accessibility Review

freshco.co.nz accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

freshco.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

freshco.co.nz SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freshco.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freshco.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freshco.co.nz

Open Graph data is detected on the main page of Fresh Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: