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freshmarketing.co.nz screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

freshmarketing.co.nz

Fresh Marketing. Expert freelance marketing consultants in Auckland

Page Load Speed

3.7 sec in total

First Response

331 ms

Resources Loaded

1.7 sec

Page Rendered

1.7 sec

freshmarketing.co.nz screenshot

About Website

Welcome to freshmarketing.co.nz homepage info - get ready to check Fresh Marketing best content right away, or after learning these important things about freshmarketing.co.nz

Freelance marketing consultants for on call marketing expertise. Specialists experienced in Branding, Web design, UX & development, Content creation & blogging, copywriting, SEO and online promotion i...

Visit freshmarketing.co.nz

Key Findings

We analyzed Freshmarketing.co.nz page load time and found that the first response time was 331 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

freshmarketing.co.nz performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value4.2 s

78/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value7.5 s

47/100

10%

Network Requests Diagram

freshmarketing.co.nz

331 ms

js

103 ms

theme.js

65 ms

lazysizes.js

88 ms

preloads.js

89 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 93% of them (25 requests) were addressed to the original Freshmarketing.co.nz, 4% (1 request) were made to Googletagmanager.com and 4% (1 request) were made to D3ithgl79uu5su.cloudfront.net. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Freshmarketing.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 216.0 kB (23%)

Content Size

925.6 kB

After Optimization

709.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freshmarketing.co.nz main page is 925.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 517.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 204.1 kB

  • Original 242.3 kB
  • After minification 215.2 kB
  • After compression 38.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 204.1 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 11.7 kB

  • Original 517.5 kB
  • After minification 505.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 199 B

  • Original 143.1 kB
  • After minification 143.1 kB
  • After compression 142.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 33 B

  • Original 22.8 kB
  • After minification 22.8 kB
  • After compression 22.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freshmarketing.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (42%)

Requests Now

26

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

freshmarketing.co.nz

freshmarketing.co.nz

331 ms

js

js

103 ms

theme.js

theme.js

65 ms

lazysizes.js

lazysizes.js

88 ms

preloads.js

preloads.js

89 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

54 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

53 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

55 ms

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

trekkie.storefront.7836aecdaf364c06a130c1dcc9f08bba01d6c89e.min.js

88 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

87 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

85 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

87 ms

Fresh_Freelance_Marketing_Consultants_Auckland_300x300.png

Fresh_Freelance_Marketing_Consultants_Auckland_300x300.png

76 ms

shopify-logo_160x160@2x.png

shopify-logo_160x160@2x.png

117 ms

Wordpress_160x160@2x.png

Wordpress_160x160@2x.png

112 ms

Google_Ads_160x160@2x.png

Google_Ads_160x160@2x.png

111 ms

Google_Analytics_160x160@2x.png

Google_Analytics_160x160@2x.png

119 ms

Mailchimp_160x160@2x.png

Mailchimp_160x160@2x.png

113 ms

Instagra_160x160@2x.png

Instagra_160x160@2x.png

113 ms

Facebook_160x160@2x.png

Facebook_160x160@2x.png

114 ms

LinkedIn_Logo_160x160@2x.png

LinkedIn_Logo_160x160@2x.png

115 ms

Fresh_Freelance_Marketing_Consultants_Auckland_180x.png

Fresh_Freelance_Marketing_Consultants_Auckland_180x.png

356 ms

colors-on-a-backlit-keyboard_1728x.jpg

colors-on-a-backlit-keyboard_1728x.jpg

1045 ms

a-drop-of-pink-and-yellow-paint-in-water_1728x.jpg

a-drop-of-pink-and-yellow-paint-in-water_1728x.jpg

713 ms

pop-culture-reflections_1728x.jpg

pop-culture-reflections_1728x.jpg

742 ms

theme.css

theme.css

23 ms

section-feed.js

section-feed.js

46 ms

Accessibility Review

freshmarketing.co.nz accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

freshmarketing.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

freshmarketing.co.nz SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freshmarketing.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freshmarketing.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freshmarketing.co.nz

Open Graph data is detected on the main page of Fresh Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: