Tools & Wizards About Us
freshpetletters.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

freshpetletters.com

Happy Stories About Healthy Dogs & Cats | Freshpet Letters

Page Load Speed

3.3 sec in total

First Response

43 ms

Resources Loaded

2.6 sec

Page Rendered

635 ms

freshpetletters.com screenshot

About Website

Welcome to freshpetletters.com homepage info - get ready to check Freshpet Letters best content right away, or after learning these important things about freshpetletters.com

Enjoy real, heartwarming letters from dog & cat lovers whose lives have been brightened by fresh, natural food and the love of happy pets.

Visit freshpetletters.com

Key Findings

We analyzed Freshpetletters.com page load time and found that the first response time was 43 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

freshpetletters.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.6 s

93/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

48/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value3,070 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value23.6 s

1/100

10%

Network Requests Diagram

freshpetletters.com

43 ms

freshpetletters.com

481 ms

86311f817958f34c2bc3fe6ab29b963e.svg

280 ms

265c41bc948925c85d787ad0e83770ca.svg

282 ms

photo-1.dbeb7c4.jpg

384 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 67% of them (41 requests) were addressed to the original Freshpetletters.com, 20% (12 requests) were made to Freshpet.com and 13% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Freshpetletters.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 277.4 kB (4%)

Content Size

6.2 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freshpetletters.com main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.9 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 50.9 kB

  • Original 64.7 kB
  • After minification 63.9 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.9 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 224.2 kB

  • Original 5.9 MB
  • After minification 5.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Freshpet Letters images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.4 kB

  • Original 249.4 kB
  • After minification 249.3 kB
  • After compression 247.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 60.0 kB
  • After minification 60.0 kB
  • After compression 60.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freshpetletters.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (49%)

Requests Now

43

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Freshpet Letters. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

freshpetletters.com

freshpetletters.com

43 ms

freshpetletters.com

freshpetletters.com

481 ms

86311f817958f34c2bc3fe6ab29b963e.svg

86311f817958f34c2bc3fe6ab29b963e.svg

280 ms

265c41bc948925c85d787ad0e83770ca.svg

265c41bc948925c85d787ad0e83770ca.svg

282 ms

photo-1.dbeb7c4.jpg

photo-1.dbeb7c4.jpg

384 ms

photo-2.f2774de.jpg

photo-2.f2774de.jpg

348 ms

photo-3.5cb254e.jpg

photo-3.5cb254e.jpg

353 ms

masthead-texture.dc863ac.png

masthead-texture.dc863ac.png

344 ms

paper.jpg

paper.jpg

552 ms

E8F1C2E7-3D91-4B38-8814-CAD56F9D25E7.jpeg

E8F1C2E7-3D91-4B38-8814-CAD56F9D25E7.jpeg

162 ms

7453506.js

7453506.js

510 ms

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427 ms

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584 ms

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485 ms

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611 ms

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555 ms

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586 ms

c469ea2.js

c469ea2.js

1010 ms

featured-letters-image.5184352.png

featured-letters-image.5184352.png

668 ms

featured-letters-image-mobile.969366b.jpg

featured-letters-image-mobile.969366b.jpg

820 ms

featured-letters-spinach.ad78cee.png

featured-letters-spinach.ad78cee.png

972 ms

featured-texture.f589a8f.jpg

featured-texture.f589a8f.jpg

973 ms

cutting-board.35a0aea.png

cutting-board.35a0aea.png

898 ms

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meat-bowl.f02d9f6.png

950 ms

featured-story-image.49c4db2.jpg

featured-story-image.49c4db2.jpg

1164 ms

locator-bg.jpg

locator-bg.jpg

998 ms

1704fc10cf771a26daac42846ed107d0.svg

1704fc10cf771a26daac42846ed107d0.svg

1199 ms

freshpet-fridge.0fe7711.png

freshpet-fridge.0fe7711.png

1272 ms

29A9C4B6-0699-4AFB-AA89-A79C2198481C.jpeg

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54 ms

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55 ms

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55 ms

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57 ms

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56 ms

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1132 ms

BrandonGrotesque-Black.c10f15f.otf

BrandonGrotesque-Black.c10f15f.otf

1153 ms

Lato-Regular.95d8d6e.otf

Lato-Regular.95d8d6e.otf

1059 ms

Lato-Italic.1fda574.otf

Lato-Italic.1fda574.otf

1317 ms

manifest.js

manifest.js

146 ms

payload.js

payload.js

145 ms

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580 ms

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100 ms

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105 ms

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47 ms

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107 ms

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542 ms

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542 ms

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136 ms

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224 ms

iframe_api

iframe_api

56 ms

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6 ms

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8 ms

Pippa.jpg

Pippa.jpg

5 ms

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6 ms

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7 ms

www-widgetapi.js

www-widgetapi.js

4 ms

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91 ms

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118 ms

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154 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

30 ms

base.js

base.js

69 ms

Accessibility Review

freshpetletters.com accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

freshpetletters.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

freshpetletters.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freshpetletters.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freshpetletters.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freshpetletters.com

Open Graph data is detected on the main page of Freshpet Letters. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: