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freshpure.com screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

freshpure.com

Homepage - FreshPure® Waters, Drinking Water Sold in Health Food Stores

Page Load Speed

2.6 sec in total

First Response

120 ms

Resources Loaded

2.2 sec

Page Rendered

269 ms

freshpure.com screenshot

About Website

Click here to check amazing Fresh Pure content. Otherwise, check out these important facts you probably never knew about freshpure.com

Explore FreshPure® Waters: Premium Water Selection - Reverse Osmosis, Alkaline, Deionized. Sustainable, Refreshing, and Pure. Upgrade Your Hydration!

Visit freshpure.com

Key Findings

We analyzed Freshpure.com page load time and found that the first response time was 120 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

freshpure.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value1.801

0/100

15%

TTI (Time to Interactive)

Value7.9 s

43/100

10%

Network Requests Diagram

freshpure.com

120 ms

www.freshpure.com

389 ms

f72ff541-8bf9-4c0a-b979-b0fe97e91bb9.css

77 ms

6c7ca8d3-31b9-4ea7-87d1-c12927a614b6.css

44 ms

b9724839-4278-41d9-a08e-7a70be0538d3.css

46 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 23% of them (10 requests) were addressed to the original Freshpure.com, 41% (18 requests) were made to Fonts.gstatic.com and 27% (12 requests) were made to Hb.wpmucdn.com. The less responsive or slowest element that took the longest time to load (462 ms) belongs to the original domain Freshpure.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 199.5 kB (28%)

Content Size

702.8 kB

After Optimization

503.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freshpure.com main page is 702.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 232.3 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 165.2 kB

  • Original 215.9 kB
  • After minification 212.4 kB
  • After compression 50.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.2 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 220.7 kB
  • After minification 220.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh Pure images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 27.9 kB

  • Original 232.3 kB
  • After minification 232.3 kB
  • After compression 204.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 27.9 kB or 12% of the original size.

CSS Optimization

-19%

Potential reduce by 6.4 kB

  • Original 33.9 kB
  • After minification 33.9 kB
  • After compression 27.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freshpure.com needs all CSS files to be minified and compressed as it can save up to 6.4 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (61%)

Requests Now

23

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh Pure. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

freshpure.com

freshpure.com

120 ms

www.freshpure.com

www.freshpure.com

389 ms

f72ff541-8bf9-4c0a-b979-b0fe97e91bb9.css

f72ff541-8bf9-4c0a-b979-b0fe97e91bb9.css

77 ms

6c7ca8d3-31b9-4ea7-87d1-c12927a614b6.css

6c7ca8d3-31b9-4ea7-87d1-c12927a614b6.css

44 ms

b9724839-4278-41d9-a08e-7a70be0538d3.css

b9724839-4278-41d9-a08e-7a70be0538d3.css

46 ms

405d9e91-5e07-4529-8ae0-48cc5957fdf2.css

405d9e91-5e07-4529-8ae0-48cc5957fdf2.css

51 ms

22140ca4-97b8-4a98-848d-5f014c52c26c.js

22140ca4-97b8-4a98-848d-5f014c52c26c.js

110 ms

js

js

75 ms

8adbb30a-318a-4106-9fd0-edbd406e7cae.js

8adbb30a-318a-4106-9fd0-edbd406e7cae.js

59 ms

css

css

30 ms

et-divi-customizer-global.min.css

et-divi-customizer-global.min.css

462 ms

0376940a-010d-4812-ba68-e229a01ae3ff.css

0376940a-010d-4812-ba68-e229a01ae3ff.css

26 ms

7328c61f-b389-4040-ae61-a7d0c00dd537.js

7328c61f-b389-4040-ae61-a7d0c00dd537.js

238 ms

25df3654-6998-48a9-bb25-9e754f068b1d.js

25df3654-6998-48a9-bb25-9e754f068b1d.js

247 ms

b86bc5cd-1920-471b-b289-d78976c824d0.js

b86bc5cd-1920-471b-b289-d78976c824d0.js

33 ms

fb6e7a0e-2def-41a2-9168-323751316ce9.js

fb6e7a0e-2def-41a2-9168-323751316ce9.js

260 ms

a20d3ee2-8de3-4030-87af-a9e9f1db5c3e.js

a20d3ee2-8de3-4030-87af-a9e9f1db5c3e.js

51 ms

analytics.js

analytics.js

134 ms

preloader.gif

preloader.gif

134 ms

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1JlEA.ttf

96 ms

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pxiEyp8kv8JHgFVrJJnedw.ttf

97 ms

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pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

184 ms

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pxiByp8kv8JHgFVrLFj_Z1JlEA.ttf

190 ms

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pxiGyp8kv8JHgFVrLPTufntF.ttf

199 ms

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200 ms

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200 ms

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200 ms

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

pxiByp8kv8JHgFVrLBT5Z1JlEA.ttf

199 ms

modules.woff

modules.woff

188 ms

Freshpure_Waters_Horizontal_Logo_Reverse_RGB.svg

Freshpure_Waters_Horizontal_Logo_Reverse_RGB.svg

151 ms

background_bulkttohefuture-scaled.jpg

background_bulkttohefuture-scaled.jpg

355 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuFuYAZFhjQ.ttf

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44 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuDyYAZFhjQ.ttf

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuDyYAZFhjQ.ttf

45 ms

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65 ms

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64 ms

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63 ms

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64 ms

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63 ms

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65 ms

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65 ms

Quotation.svg

Quotation.svg

86 ms

bottle_outline.svg

bottle_outline.svg

141 ms

175 ms

Dispenser-2-copy.svg

Dispenser-2-copy.svg

64 ms

Accessibility Review

freshpure.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

freshpure.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

freshpure.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freshpure.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freshpure.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

freshpure.com

Open Graph data is detected on the main page of Fresh Pure. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: