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fuel.agency screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

fuel.agency

Fuel Agency | Strategy, Creative & Media Agency NZ

Page Load Speed

1.7 sec in total

First Response

87 ms

Resources Loaded

1.1 sec

Page Rendered

532 ms

fuel.agency screenshot

About Website

Click here to check amazing Fuel content. Otherwise, check out these important facts you probably never knew about fuel.agency

Fuel Agency, your go-to advertising & marketing agency in New Zealand for impactful strategies, inspired creativity, and efficient media. Contact us today!

Visit fuel.agency

Key Findings

We analyzed Fuel.agency page load time and found that the first response time was 87 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

fuel.agency performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

11/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0.281

43/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

fuel.agency

87 ms

fuel.agency

38 ms

www.fuel.agency

276 ms

fuel-website-2024.webflow.e11813874.min.css

84 ms

uyg0sih.js

169 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 10% of them (3 requests) were addressed to the original Fuel.agency, 24% (7 requests) were made to Assets-global.website-files.com and 24% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (276 ms) belongs to the original domain Fuel.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 22.0 kB (2%)

Content Size

1.0 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fuel.agency main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 679.6 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 14.6 kB

  • Original 19.6 kB
  • After minification 19.3 kB
  • After compression 4.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.6 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 6.1 kB

  • Original 679.6 kB
  • After minification 673.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fuel images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 313.2 kB
  • After minification 313.2 kB
  • After compression 312.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 101 B

  • Original 12.6 kB
  • After minification 12.6 kB
  • After compression 12.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fuel.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (33%)

Requests Now

18

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fuel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

fuel.agency

fuel.agency

87 ms

fuel.agency

fuel.agency

38 ms

www.fuel.agency

www.fuel.agency

276 ms

fuel-website-2024.webflow.e11813874.min.css

fuel-website-2024.webflow.e11813874.min.css

84 ms

uyg0sih.js

uyg0sih.js

169 ms

api.js

api.js

40 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

30 ms

webflow.1574a6df3.js

webflow.1574a6df3.js

139 ms

recaptcha__en.js

recaptcha__en.js

193 ms

gtm.js

gtm.js

272 ms

65b97c2a128dd40fd41fa364_Fuel_WordMark_White_RGB.png

65b97c2a128dd40fd41fa364_Fuel_WordMark_White_RGB.png

173 ms

65b97c2bc9163c73dc834c77_Fuel_Port-of-Tauranga_Branding.gif

65b97c2bc9163c73dc834c77_Fuel_Port-of-Tauranga_Branding.gif

142 ms

65b98d27b080ff1dfe46efa6_Fuel_AnderArmour_Advertising.jpg

65b98d27b080ff1dfe46efa6_Fuel_AnderArmour_Advertising.jpg

106 ms

65b98d26c9163c73dc8e5994_Fuel_Eqalis_Branding.jpg

65b98d26c9163c73dc8e5994_Fuel_Eqalis_Branding.jpg

139 ms

65b97c2ad59959599ee2339c_Arrow.png

65b97c2ad59959599ee2339c_Arrow.png

12 ms

d

d

8 ms

d

d

103 ms

d

d

20 ms

d

d

19 ms

d

d

19 ms

d

d

18 ms

fallback

fallback

39 ms

fallback__ltr.css

fallback__ltr.css

20 ms

p.gif

p.gif

31 ms

js

js

63 ms

css

css

30 ms

logo_48.png

logo_48.png

4 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

120 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

125 ms

Accessibility Review

fuel.agency accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

fuel.agency best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

fuel.agency SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fuel.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fuel.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fuel.agency

Open Graph data is detected on the main page of Fuel. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: