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info.firstinsight.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

info.firstinsight.com

First Insight | Next-Gen Retail Decision Platform

Page Load Speed

4.3 sec in total

First Response

105 ms

Resources Loaded

3 sec

Page Rendered

1.2 sec

info.firstinsight.com screenshot

About Website

Welcome to info.firstinsight.com homepage info - get ready to check Info First Insight best content for United States right away, or after learning these important things about info.firstinsight.com

The World's Leading Voice of the Customer Platform, Leveraging Zero-Party Data to Empower Retailers and Brands with Actionable Insights.

Visit info.firstinsight.com

Key Findings

We analyzed Info.firstinsight.com page load time and found that the first response time was 105 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

info.firstinsight.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

www.firstinsight.com

105 ms

Hs_Default_Custom_Style.css

212 ms

hs_default_custom_style-copy-1498226266153.min.css

187 ms

fi-site-styles-2014.min.css

239 ms

common-styles-2020.css

202 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Info.firstinsight.com, 15% (17 requests) were made to 160569.fs1.hubspotusercontent-na1.net and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Firstinsight.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 151.9 kB (17%)

Content Size

909.4 kB

After Optimization

757.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Info.firstinsight.com main page is 909.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 656.4 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 118.2 kB

  • Original 137.9 kB
  • After minification 108.9 kB
  • After compression 19.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.0 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 656.4 kB
  • After minification 654.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Info First Insight images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 6.7 kB

  • Original 55.6 kB
  • After minification 55.6 kB
  • After compression 48.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.7 kB or 12% of the original size.

CSS Optimization

-41%

Potential reduce by 24.7 kB

  • Original 59.5 kB
  • After minification 55.4 kB
  • After compression 34.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Info.firstinsight.com needs all CSS files to be minified and compressed as it can save up to 24.7 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (50%)

Requests Now

109

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Info First Insight. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.firstinsight.com

www.firstinsight.com

105 ms

Hs_Default_Custom_Style.css

Hs_Default_Custom_Style.css

212 ms

hs_default_custom_style-copy-1498226266153.min.css

hs_default_custom_style-copy-1498226266153.min.css

187 ms

fi-site-styles-2014.min.css

fi-site-styles-2014.min.css

239 ms

common-styles-2020.css

common-styles-2020.css

202 ms

module_105752277634_Main_Menu_2020_supports_Megamenu_copy_3_copy-1_copy_3.css

module_105752277634_Main_Menu_2020_supports_Megamenu_copy_3_copy-1_copy_3.css

261 ms

module_35758010989_Menu_CTA_Type_2020.min.css

module_35758010989_Menu_CTA_Type_2020.min.css

264 ms

fi-column-system.min.css

fi-column-system.min.css

410 ms

module_36585672512_FI_Main_Hero_Banner_2020.css

module_36585672512_FI_Main_Hero_Banner_2020.css

451 ms

module_30823779205_Client_Logos.min.css

module_30823779205_Client_Logos.min.css

417 ms

fi-spacing.min.css

fi-spacing.min.css

269 ms

module_36363071812_FI_Image-Content_Slalom_2020.css

module_36363071812_FI_Image-Content_Slalom_2020.css

513 ms

module_36362363168_FI_Advanced_Title_2020.min.css

module_36362363168_FI_Advanced_Title_2020.min.css

479 ms

module_35503723461_FI_Block_List_2020.min.css

module_35503723461_FI_Block_List_2020.min.css

474 ms

module_35555582959_FI_Get_Started_CTA_Bar_2020.min.css

module_35555582959_FI_Get_Started_CTA_Bar_2020.min.css

636 ms

atom-tns-carousel.min.css

atom-tns-carousel.min.css

619 ms

module_37966623637_FI_Advanced_Carousel-Content_Slalom.css

module_37966623637_FI_Advanced_Carousel-Content_Slalom.css

671 ms

module_37062156507_FI_Stop_Reacting_2020.min.css

module_37062156507_FI_Stop_Reacting_2020.min.css

673 ms

module_103469083540_Website_2023_-_FI_Featured_Content_Columns.min.css

module_103469083540_Website_2023_-_FI_Featured_Content_Columns.min.css

725 ms

module_37213633435_Footer_2020.min.css

module_37213633435_Footer_2020.min.css

726 ms

js

js

100 ms

atom-fonts.min.css

atom-fonts.min.css

805 ms

vendor-font-awesome-6-brands.min.css

vendor-font-awesome-6-brands.min.css

850 ms

layout.min.css

layout.min.css

66 ms

css2

css2

62 ms

current.js

current.js

716 ms

108391.js

108391.js

65 ms

embed.js

embed.js

61 ms

project.js

project.js

694 ms

utils-get-size.min.js

utils-get-size.min.js

719 ms

util-get-offset.min.js

util-get-offset.min.js

1014 ms

vendor-jquery-3.6.0.min.js

vendor-jquery-3.6.0.min.js

1014 ms

project.js

project.js

755 ms

module_35758010989_Menu_CTA_Type_2020.min.js

module_35758010989_Menu_CTA_Type_2020.min.js

1014 ms

polyfill-array-from.min.js

polyfill-array-from.min.js

796 ms

util-aa-deferred-load.min.js

util-aa-deferred-load.min.js

1155 ms

module_35503723461_FI_Block_List_2020.min.js

module_35503723461_FI_Block_List_2020.min.js

1157 ms

utils-add-asset.min.js

utils-add-asset.min.js

1202 ms

module_37062156507_FI_Stop_Reacting_2020.min.js

module_37062156507_FI_Stop_Reacting_2020.min.js

1201 ms

utils-equalizer.min.js

utils-equalizer.min.js

1204 ms

160569.js

160569.js

1200 ms

index.js

index.js

1201 ms

jquery.fancybox.js

jquery.fancybox.js

1257 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

1219 ms

Main.min.js

Main.min.js

1072 ms

utils-smooth-scroll.min.js

utils-smooth-scroll.min.js

1166 ms

vendor-mixitup.min.js

vendor-mixitup.min.js

1240 ms

gtm.js

gtm.js

51 ms

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dd077a40-8ac7-471c-929f-0032d232eefd.png

75 ms

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Website%20Icons%20gradient-10.png

463 ms

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502 ms

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505 ms

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542 ms

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543 ms

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635 ms

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573 ms

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592 ms

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604 ms

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596 ms

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610 ms

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622 ms

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633 ms

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636 ms

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Website%20Icons%20gradient-04.png

735 ms

Website%20Icons%20gradient-06.png

Website%20Icons%20gradient-06.png

735 ms

logo-white.png

logo-white.png

770 ms

FIRSTINSIGHT-LOGO-notag-%20WHITE%20copy-01.svg

FIRSTINSIGHT-LOGO-notag-%20WHITE%20copy-01.svg

768 ms

francescas%20logo.svg

francescas%20logo.svg

764 ms

under%20armour%20logo.svg

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765 ms

dd077a40-8ac7-471c-929f-0032d232eefd.png

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127 ms

menu-down-carat-white.png

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268 ms

menu-right-carat.png

menu-right-carat.png

311 ms

Kohls%20logo.svg

Kohls%20logo.svg

718 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

340 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

367 ms

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ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpfBJ.ttf

318 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsovBJ.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyXsovBJ.ttf

358 ms

kohler%20logo.svg

kohler%20logo.svg

615 ms

caleres%20logo.svg

caleres%20logo.svg

673 ms

spacer.png

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536 ms

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472 ms

Gartner%20Logo.jpeg

Gartner%20Logo.jpeg

534 ms

idc.png

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491 ms

2560px-Forrester_Research_logo_svg.png

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490 ms

spacer.png

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490 ms

Disconnect%20Blog.jpg

Disconnect%20Blog.jpg

451 ms

future%20proofing%20business%20webinar%20smart%20content%20thumbnail.jpg

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454 ms

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160569.js

225 ms

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115 ms

web-interactives-embed.js

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135 ms

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420 ms

Greg%20Petro%20First%20Insight%20Sourcing%20Journal%20Fall%20Summit%20email.jpg

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403 ms

Retail%20Metaverse%20email%20copy.jpg

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339 ms

Inflation%20Report%204_email.jpg

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337 ms

First%20Insight%20Homepage%20Banner2.svg

First%20Insight%20Homepage%20Banner2.svg

364 ms

Website%20Hero%20Images%20generic%202-1.png

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299 ms

tiny-slider.js

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128 ms

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423 ms

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456 ms

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452 ms

Accessibility Review

info.firstinsight.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

info.firstinsight.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

info.firstinsight.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Info.firstinsight.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Info.firstinsight.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

info.firstinsight.com

Open Graph data is detected on the main page of Info First Insight. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: