Tools & Wizards About Us
m.filson.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

m.filson.com

Filson - Premium Outdoor Clothing, Bags, and Accessories

Page Load Speed

1.7 sec in total

First Response

30 ms

Resources Loaded

984 ms

Page Rendered

700 ms

m.filson.com screenshot

About Website

Visit m.filson.com now to see the best up-to-date M Filson content for United States and also check out these interesting facts you probably never knew about m.filson.com

Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.

Visit m.filson.com

Key Findings

We analyzed M.filson.com page load time and found that the first response time was 30 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

m.filson.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value11,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.202

61/100

15%

TTI (Time to Interactive)

Value48.0 s

0/100

10%

Network Requests Diagram

m.filson.com

30 ms

m.filson.com

29 ms

www.filson.com

42 ms

purify.min.js

76 ms

lpb2sfn.css

73 ms

Our browser made a total of 150 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original M.filson.com, 32% (48 requests) were made to Filson-canto.imgix.net and 25% (37 requests) were made to Filson.com. The less responsive or slowest element that took the longest time to load (395 ms) relates to the external source Filson-canto.imgix.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 436.5 kB (8%)

Content Size

5.6 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.filson.com main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.7 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 268.1 kB

  • Original 333.4 kB
  • After minification 287.8 kB
  • After compression 65.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.6 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 268.1 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 4.7 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Filson images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 23.6 kB

  • Original 423.5 kB
  • After minification 423.5 kB
  • After compression 400.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 144.8 kB

  • Original 165.1 kB
  • After minification 20.4 kB
  • After compression 20.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.filson.com needs all CSS files to be minified and compressed as it can save up to 144.8 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (39%)

Requests Now

135

After Optimization

83

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 135 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Filson. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

m.filson.com

m.filson.com

30 ms

m.filson.com

m.filson.com

29 ms

www.filson.com

www.filson.com

42 ms

purify.min.js

purify.min.js

76 ms

lpb2sfn.css

lpb2sfn.css

73 ms

A.mage,,_calendar.min.css+css,,_styles-m.min.css+css,,_bootstrap-grid.min.css+css,,_paymentfont.min.css+Adyen_Payment,,_css,,_adyen.min.css+Astound_Affirm,,_affirm-promo.min.css+Bedrock_GroupPrice,,_css,,_groupprice.min.css+VladimirPopov_WebForms,,_css,,_styles.min.css+VladimirPopov_WebForms,,_css,,_grid.min.css+VladimirPopov_WebForms,,_css,,_opentip.min.css+VladimirPopov_WebForms,,_css,,_colpick.min.css+VladimirPopov_WebForms,,_css,,_accdc,,_calendar.min.css+VladimirPopov_WebForms,,_css,,_magnific-popup.min.css+MageWorx_ShippingRules,,_css,,_location.min.css+MageWorx_ShippingRules,,_css,,_slick.min.css+MageWorx_ShippingRules,,_css,,_slick-theme.min.css+Algolia_AlgoliaSearch,,_internals,,_autocomplete.min.css+Algolia_AlgoliaSearch,,_internals,,_grid.min.css+Algolia_AlgoliaSearch,,_internals,,_algolia-reset.min.css+Algolia_AlgoliaSearch,,_internals,,_instantsearch.v3.min.css,Mcc.P_GXz83K6x.css.pagespeed.cf.EpOv1nUUkx.css

A.mage,,_calendar.min.css+css,,_styles-m.min.css+css,,_bootstrap-grid.min.css+css,,_paymentfont.min.css+Adyen_Payment,,_css,,_adyen.min.css+Astound_Affirm,,_affirm-promo.min.css+Bedrock_GroupPrice,,_css,,_groupprice.min.css+VladimirPopov_WebForms,,_css,,_styles.min.css+VladimirPopov_WebForms,,_css,,_grid.min.css+VladimirPopov_WebForms,,_css,,_opentip.min.css+VladimirPopov_WebForms,,_css,,_colpick.min.css+VladimirPopov_WebForms,,_css,,_accdc,,_calendar.min.css+VladimirPopov_WebForms,,_css,,_magnific-popup.min.css+MageWorx_ShippingRules,,_css,,_location.min.css+MageWorx_ShippingRules,,_css,,_slick.min.css+MageWorx_ShippingRules,,_css,,_slick-theme.min.css+Algolia_AlgoliaSearch,,_internals,,_autocomplete.min.css+Algolia_AlgoliaSearch,,_internals,,_grid.min.css+Algolia_AlgoliaSearch,,_internals,,_algolia-reset.min.css+Algolia_AlgoliaSearch,,_internals,,_instantsearch.v3.min.css,Mcc.P_GXz83K6x.css.pagespeed.cf.EpOv1nUUkx.css

39 ms

require.min.js

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31 ms

mixins.min.js.pagespeed.jm.0bikXGL6nt.js

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31 ms

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30 ms

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49 ms

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instantsearch.min.js.pagespeed.jm.Cv4TlVvj9C.js

49 ms

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55 ms

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54 ms

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55 ms

6xJMg910BxNY1klFwBcfGA

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69 ms

track.js

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68 ms

account.js

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67 ms

klaviyo.js

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66 ms

MWRlNGVkNTM3ZTFmMDA1NmJk.js

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73 ms

embed.js

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72 ms

p.css

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20 ms

styles-l.min.css

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3 ms

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polyfill.min.js

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30 ms

algoliaBundle.min.js

algoliaBundle.min.js

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price-utils.min.js

price-utils.min.js

8 ms

when-defined.min.js

when-defined.min.js

8 ms

jquery.min.js

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underscore.min.js

underscore.min.js

13 ms

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206 ms

stores-min.jpg

stores-min.jpg

213 ms

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201 ms

Nav_3pack_Journal.jpg

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205 ms

trove_v3.jpg

trove_v3.jpg

238 ms

Group_68-min.jpg

Group_68-min.jpg

237 ms

warm-weather-shop-mobile.jpg

warm-weather-shop-mobile.jpg

242 ms

Img_-_REPLACE-1_1.jpg

Img_-_REPLACE-1_1.jpg

244 ms

shorts-mobile-min.jpg

shorts-mobile-min.jpg

239 ms

Img_-_REPLACE-1.jpg

Img_-_REPLACE-1.jpg

243 ms

fishing-vest-mobile_1.jpg

fishing-vest-mobile_1.jpg

244 ms

upland-guide-vest-mobile.jpg

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245 ms

danner-hiking-boots-mobile.jpg

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247 ms

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248 ms

Group_68-min_2.jpg

Group_68-min_2.jpg

289 ms

1x1_BestSellers_D.jpg

1x1_BestSellers_D.jpg

289 ms

Filson_Seattle_1_1_Cropped_1_34.jpg

Filson_Seattle_1_1_Cropped_1_34.jpg

290 ms

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297 ms

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292 ms

Retail_Vancouver_M.jpg

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319 ms

black.png

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297 ms

flag_placeholder.png

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301 ms

modal.min.js

modal.min.js

135 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

205 ms

static.047f24ade89e4aff54a9.js

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133 ms

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147 ms

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194 ms

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64 ms

amazon-pay-config.min.js

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jquery-storageapi.min.js

jquery-storageapi.min.js

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template.min.js

template.min.js

65 ms

text.min.js

text.min.js

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key-codes.min.js

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widget.min.js

widget.min.js

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core.min.js

core.min.js

205 ms

translate.min.js

translate.min.js

95 ms

z-index.min.js

z-index.min.js

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url.min.js

url.min.js

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mage.min.js

mage.min.js

12 ms

mageTranslationDictionary.min.js

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print.min.css

print.min.css

3 ms

Accessibility Review

m.filson.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

m.filson.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

m.filson.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.filson.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.filson.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.filson.com

Open Graph data is detected on the main page of M Filson. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: