Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

marks.findlocation.com

SOCi, Inc. | The Marketing Platform for Multi-Location Brands - G2 - SOCi : SOCi

Page Load Speed

11.6 sec in total

First Response

314 ms

Resources Loaded

2.1 sec

Page Rendered

9.1 sec

marks.findlocation.com screenshot

About Website

Click here to check amazing Marks Find Location content. Otherwise, check out these important facts you probably never knew about marks.findlocation.com

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to connect with local audiences across every marketing channel.

Visit marks.findlocation.com

Key Findings

We analyzed Marks.findlocation.com page load time and found that the first response time was 314 ms and then it took 11.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

marks.findlocation.com performance score

0

Network Requests Diagram

www.meetsoci.com

314 ms

css;charset=utf-8;base64,LypibGFuayov

7 ms

style.min.css

113 ms

font-awesome.min.css

155 ms

ea-style.css

157 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Marks.findlocation.com, 12% (3 requests) were made to and 4% (1 request) were made to D10lpsik1i8c69.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source S7.addthis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.9 kB (52%)

Content Size

358.4 kB

After Optimization

172.5 kB

In fact, the total size of Marks.findlocation.com main page is 358.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 214.4 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 178.7 kB

  • Original 214.4 kB
  • After minification 168.3 kB
  • After compression 35.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.1 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 178.7 kB or 83% of the original size.

Image Optimization

-23%

Potential reduce by 916 B

  • Original 3.9 kB
  • After minification 3.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marks Find Location needs image optimization as it can save up to 916 B or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 1.4 kB

  • Original 72.0 kB
  • After minification 72.0 kB
  • After compression 70.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 4.9 kB

  • Original 68.1 kB
  • After minification 68.1 kB
  • After compression 63.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marks.findlocation.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (82%)

Requests Now

22

After Optimization

4

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marks Find Location. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

SEO Factors

marks.findlocation.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marks.findlocation.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marks.findlocation.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: