Tools & Wizards About Us
mortgages.firstdirect.com screenshot

Report Summary

  • 68

    Performance

    Renders faster than
    80% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

mortgages.firstdirect.com

Mortgages | A range of mortgages nicely arranged | first direct

Page Load Speed

1.6 sec in total

First Response

307 ms

Resources Loaded

894 ms

Page Rendered

423 ms

mortgages.firstdirect.com screenshot

About Website

Welcome to mortgages.firstdirect.com homepage info - get ready to check Mortgages First Direct best content for United Kingdom right away, or after learning these important things about mortgages.firstdirect.com

first direct mortgages come in all shapes and sizes, so there is bound to be one that suits you. Zero fee range, competitive rates and award-winning service - call now or apply online. Your home may b...

Visit mortgages.firstdirect.com

Key Findings

We analyzed Mortgages.firstdirect.com page load time and found that the first response time was 307 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

mortgages.firstdirect.com performance score

68

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

89/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value3.5 s

89/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.8 s

66/100

10%

Network Requests Diagram

mortgages.firstdirect.com

307 ms

utag.sync.js

11 ms

modernizr.js

79 ms

app.0833b85a.css

302 ms

runtime.c28d7865.js

154 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 88% of them (14 requests) were addressed to the original Mortgages.firstdirect.com, 13% (2 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (405 ms) belongs to the original domain Mortgages.firstdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 46.3 kB (46%)

Content Size

101.1 kB

After Optimization

54.8 kB

  • HTML
  • CSS

In fact, the total size of Mortgages.firstdirect.com main page is 101.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 57.7 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 46.3 kB

  • Original 57.7 kB
  • After minification 51.6 kB
  • After compression 11.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.3 kB or 80% of the original size.

CSS Optimization

-0%

Potential reduce by 71 B

  • Original 43.4 kB
  • After minification 43.4 kB
  • After compression 43.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mortgages.firstdirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (23%)

Requests Now

13

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mortgages First Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

mortgages.firstdirect.com

mortgages.firstdirect.com

307 ms

utag.sync.js

utag.sync.js

11 ms

modernizr.js

modernizr.js

79 ms

app.0833b85a.css

app.0833b85a.css

302 ms

runtime.c28d7865.js

runtime.c28d7865.js

154 ms

119.f92320e3.js

119.f92320e3.js

405 ms

app.a3eb30a8.js

app.a3eb30a8.js

235 ms

utag.js

utag.js

90 ms

sprites.37a94f00.svg

sprites.37a94f00.svg

83 ms

icon-chevron-right.250684ff.svg

icon-chevron-right.250684ff.svg

76 ms

looking-for-mortgage-5050.svg

looking-for-mortgage-5050.svg

234 ms

icon-chevron-right-black.4785e00c.svg

icon-chevron-right-black.4785e00c.svg

79 ms

chevron-down.29a6ad32.svg

chevron-down.29a6ad32.svg

80 ms

icon-tick.b3678a08.svg

icon-tick.b3678a08.svg

150 ms

icon-download.aaac52f1.svg

icon-download.aaac52f1.svg

151 ms

icon-phone.aaa53b20.svg

icon-phone.aaa53b20.svg

155 ms

Accessibility Review

mortgages.firstdirect.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

mortgages.firstdirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

mortgages.firstdirect.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mortgages.firstdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mortgages.firstdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mortgages.firstdirect.com

Open Graph description is not detected on the main page of Mortgages First Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: