Tools & Wizards About Us
secure.ford.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

secure.ford.com

Ford® - New Hybrid & Electric Vehicles, SUVs, Crossovers, Trucks, Vans & Cars

Page Load Speed

11.4 sec in total

First Response

211 ms

Resources Loaded

8.9 sec

Page Rendered

2.3 sec

secure.ford.com screenshot

About Website

Visit secure.ford.com now to see the best up-to-date Secure Ford content for United States and also check out these interesting facts you probably never knew about secure.ford.com

Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the...

Visit secure.ford.com

Key Findings

We analyzed Secure.ford.com page load time and found that the first response time was 211 ms and then it took 11.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

secure.ford.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value5,370 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.526

14/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

www.ford.com

211 ms

otSDKStub.js

132 ms

ford.min.css

112 ms

bootstrap.min.css

128 ms

ford.min.css

206 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Secure.ford.com, 6% (6 requests) were made to Cdn.cookielaw.org and 4% (4 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Match.adsrvr.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.6 MB (52%)

Content Size

6.9 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Secure.ford.com main page is 6.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 873.6 kB

  • Original 962.7 kB
  • After minification 778.2 kB
  • After compression 89.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 184.5 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 873.6 kB or 91% of the original size.

Image Optimization

-1%

Potential reduce by 16.3 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Secure Ford images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 2.6 MB

  • Original 3.3 MB
  • After minification 3.3 MB
  • After compression 676.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.6 MB or 80% of the original size.

CSS Optimization

-18%

Potential reduce by 86.5 kB

  • Original 474.3 kB
  • After minification 473.5 kB
  • After compression 387.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Secure.ford.com needs all CSS files to be minified and compressed as it can save up to 86.5 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (28%)

Requests Now

92

After Optimization

66

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Secure Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ford.com

www.ford.com

211 ms

otSDKStub.js

otSDKStub.js

132 ms

ford.min.css

ford.min.css

112 ms

bootstrap.min.css

bootstrap.min.css

128 ms

ford.min.css

ford.min.css

206 ms

aemCoreProxy.min.css

aemCoreProxy.min.css

128 ms

lazysizes.min.js

lazysizes.min.js

201 ms

pageload.min.js

pageload.min.js

204 ms

app.min.js

app.min.js

199 ms

metrics.min.js

metrics.min.js

849 ms

base.min.js

base.min.js

850 ms

385c68c6

385c68c6

877 ms

jquery.min.js

jquery.min.js

812 ms

bootstrap.min.js

bootstrap.min.js

792 ms

ford.min.js

ford.min.js

818 ms

aemCoreProxy.min.js

aemCoreProxy.min.js

815 ms

fps.min.js

fps.min.js

815 ms

474f6f1e-8e77-40c9-97fd-ab58b6e08de0.json

474f6f1e-8e77-40c9-97fd-ab58b6e08de0.json

767 ms

launch-dda3f8250d58.min.js

launch-dda3f8250d58.min.js

74 ms

location

location

630 ms

EX614c71e734e3471bb00e3f75923bf044-libraryCode_source.min.js

EX614c71e734e3471bb00e3f75923bf044-libraryCode_source.min.js

154 ms

f96a84fc1bd213a5_complete.js

f96a84fc1bd213a5_complete.js

89 ms

otBannerSdk.js

otBannerSdk.js

53 ms

rd

rd

349 ms

GYKYY-ZXCV3-7897G-57TA3-2CB7R

GYKYY-ZXCV3-7897G-57TA3-2CB7R

613 ms

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996 ms

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1021 ms

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652 ms

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1014 ms

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1028 ms

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1008 ms

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1011 ms

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1097 ms

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1120 ms

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1132 ms

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1129 ms

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1138 ms

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1137 ms

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1141 ms

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1139 ms

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1142 ms

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1205 ms

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1138 ms

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1139 ms

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1204 ms

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1144 ms

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1203 ms

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1153 ms

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1153 ms

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1153 ms

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cq5dam.web.1280.1280.jpeg

1155 ms

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cq5dam.web.1280.1280.jpeg

1153 ms

dest5.html

dest5.html

503 ms

id

id

950 ms

en.json

en.json

387 ms

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558 ms

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499 ms

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534 ms

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494 ms

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519 ms

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757 ms

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496 ms

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491 ms

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477 ms

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874 ms

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865 ms

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863 ms

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849 ms

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666 ms

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838 ms

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827 ms

bsr-sprite2x.png

bsr-sprite2x.png

826 ms

pixel

pixel

429 ms

pixel

pixel

171 ms

ibs:dpid=771&dpuuid=CAESEItP1p_4kfvchGr05EtEeGc&google_cver=1

ibs:dpid=771&dpuuid=CAESEItP1p_4kfvchGr05EtEeGc&google_cver=1

532 ms

light.woff

light.woff

527 ms

regular.woff

regular.woff

502 ms

antenna-medium.woff

antenna-medium.woff

528 ms

antenna-cond-regular.woff

antenna-cond-regular.woff

526 ms

gux-icons.ttf

gux-icons.ttf

526 ms

generic

generic

2371 ms

config.json

config.json

2305 ms

otFlat.json

otFlat.json

441 ms

otPcTab.json

otPcTab.json

466 ms

fdafcookie.js

fdafcookie.js

1711 ms

embed.js

embed.js

1266 ms

generic

generic

62 ms

bold.woff

bold.woff

1119 ms

aam_match

aam_match

1618 ms

ibs:dpid=903&dpuuid=4585f400-44dc-46cc-934f-19787e108c0d

ibs:dpid=903&dpuuid=4585f400-44dc-46cc-934f-19787e108c0d

1086 ms

ibs:dpid=30862&dpuuid=10601966106115087894

ibs:dpid=30862&dpuuid=10601966106115087894

1527 ms

62cf4a7b-667e-4752-b005-ea6c66c37d0a.js

62cf4a7b-667e-4752-b005-ea6c66c37d0a.js

1120 ms

json

json

591 ms

ibs:dpid=67587&dpuuid=4A148FA91A214C69951432E07A5B5674

ibs:dpid=67587&dpuuid=4A148FA91A214C69951432E07A5B5674

60 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

47 ms

Accessibility Review

secure.ford.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

secure.ford.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

secure.ford.com SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Secure.ford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Secure.ford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

secure.ford.com

Open Graph data is detected on the main page of Secure Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: