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shop.fender.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

shop.fender.com

Fender Guitars | Electric, Acoustic & Bass Guitars, Amps, Pro Audio

Page Load Speed

3.7 sec in total

First Response

55 ms

Resources Loaded

2.9 sec

Page Rendered

753 ms

shop.fender.com screenshot

About Website

Visit shop.fender.com now to see the best up-to-date Shop Fender content for United States and also check out these interesting facts you probably never knew about shop.fender.com

Since 1946, Fender's iconic Stratocasters, Telecasters and Precision & Jazz bass guitars have transformed nearly every music genre.

Visit shop.fender.com

Key Findings

We analyzed Shop.fender.com page load time and found that the first response time was 55 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

shop.fender.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value18.5 s

0/100

25%

SI (Speed Index)

Value15.7 s

0/100

10%

TBT (Total Blocking Time)

Value17,540 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.723

6/100

15%

TTI (Time to Interactive)

Value46.9 s

0/100

10%

Network Requests Diagram

shop.fender.com

55 ms

shop.fender.com

37 ms

start

1270 ms

js

48 ms

global.css

65 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Shop.fender.com, 39% (37 requests) were made to Fender.com and 16% (15 requests) were made to Stuff.fendergarage.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Fender.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 295.1 kB (9%)

Content Size

3.4 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.fender.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 200.1 kB

  • Original 224.5 kB
  • After minification 190.8 kB
  • After compression 24.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 200.1 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 8.4 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Fender images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 84.3 kB

  • Original 984.5 kB
  • After minification 984.5 kB
  • After compression 900.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.4 kB

  • Original 84.6 kB
  • After minification 82.6 kB
  • After compression 82.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.fender.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (61%)

Requests Now

87

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Fender. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.fender.com

shop.fender.com

55 ms

shop.fender.com

shop.fender.com

37 ms

start

start

1270 ms

js

js

48 ms

global.css

global.css

65 ms

v2homePage.css

v2homePage.css

40 ms

layout.css

layout.css

83 ms

v2banner.css

v2banner.css

41 ms

multiTabContainer.css

multiTabContainer.css

82 ms

productTile.css

productTile.css

84 ms

v2basicImageWithText.css

v2basicImageWithText.css

83 ms

v2imageTextVideo.css

v2imageTextVideo.css

84 ms

v2valueProp.css

v2valueProp.css

85 ms

eGiftCard.css

eGiftCard.css

85 ms

bugsnag.min.js

bugsnag.min.js

36 ms

webloader.min.js

webloader.min.js

34 ms

12279.js

12279.js

81 ms

lib.js

lib.js

657 ms

main.js

main.js

37 ms

productTile.js

productTile.js

28 ms

multiTabContainer.js

multiTabContainer.js

37 ms

v2_einsteinCarousel.js

v2_einsteinCarousel.js

34 ms

newsletter.js

newsletter.js

44 ms

dynamicsChat.js

dynamicsChat.js

38 ms

segment.js

segment.js

49 ms

api.js

api.js

54 ms

widget.js

widget.js

44 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

59 ms

dwac-21.7.js

dwac-21.7.js

59 ms

gretel.min.js

gretel.min.js

33 ms

css

css

57 ms

css

css

35 ms

symbols.svg

symbols.svg

240 ms

Fender_Labor-Day_Amp-Guitar_HPS_Mobile@2x.jpg

Fender_Labor-Day_Amp-Guitar_HPS_Mobile@2x.jpg

478 ms

Fender_Labor-Day_LeadCopy_HPS-Lockup_Desktop@2x.png

Fender_Labor-Day_LeadCopy_HPS-Lockup_Desktop@2x.png

410 ms

Strat_Tile_HPS_v2@2x.jpg

Strat_Tile_HPS_v2@2x.jpg

414 ms

Tele_Tile_HPS_v2@2x.jpg

Tele_Tile_HPS_v2@2x.jpg

415 ms

Jazzmaster_Tile_HPS_v2@2x.jpg

Jazzmaster_Tile_HPS_v2@2x.jpg

419 ms

PBass_Tile_HPS_v2@2x.jpg

PBass_Tile_HPS_v2@2x.jpg

419 ms

Web_Fender_08_22_24_FINNEAS_Acoustasonic_NPI_Launch_Shop_Assets_ShopCard_01@2x.jpg

Web_Fender_08_22_24_FINNEAS_Acoustasonic_NPI_Launch_Shop_Assets_ShopCard_01@2x.jpg

414 ms

Fender_American-Professional_Shop-Card@2x.jpg

Fender_American-Professional_Shop-Card@2x.jpg

453 ms

Web_Fender_05_07_24_LE_American_Pro_II_Thinline_Collection_NPI_Launch_Shop_Assets_TopCategoryTile@2x.jpg

Web_Fender_05_07_24_LE_American_Pro_II_Thinline_Collection_NPI_Launch_Shop_Assets_TopCategoryTile@2x.jpg

456 ms

acoustics-category-tile-v2@2x.jpg

acoustics-category-tile-v2@2x.jpg

454 ms

Web_Squier_05:21:24_Squier_Classic_Vibe_LE_NPI_Launch_Tele_TopCategoryTile.jpg

Web_Squier_05:21:24_Squier_Classic_Vibe_LE_NPI_Launch_Tele_TopCategoryTile.jpg

458 ms

top-category-jason-isbell-pickups-tweed.jpg

top-category-jason-isbell-pickups-tweed.jpg

452 ms

Web_Fender_07_29_24_Player_II_Session_feat._Julien_Baker_Article_FeedCard_960x1338@2x.jpg

Web_Fender_07_29_24_Player_II_Session_feat._Julien_Baker_Article_FeedCard_960x1338@2x.jpg

461 ms

Web_Fender_07_11_24_Wallows_Artist_Session_Article_FeedCard_960x1338@2x.jpg

Web_Fender_07_11_24_Wallows_Artist_Session_Article_FeedCard_960x1338@2x.jpg

462 ms

Web_FCS_05:14:24_Joe_Strummer_Telecaster_Fender_Article_and_Custom_Shop_HPS_Launch_960x1338@2x.jpg

Web_FCS_05:14:24_Joe_Strummer_Telecaster_Fender_Article_and_Custom_Shop_HPS_Launch_960x1338@2x.jpg

515 ms

locator.svg

locator.svg

359 ms

minicart.svg

minicart.svg

356 ms

hamburger-menu.svg

hamburger-menu.svg

358 ms

close-menu-mob.svg

close-menu-mob.svg

357 ms

back-menu-mob.svg

back-menu-mob.svg

360 ms

close-search.svg

close-search.svg

358 ms

us.svg

us.svg

406 ms

africa.png

africa.png

406 ms

americas.png

americas.png

406 ms

asia-pacific.png

asia-pacific.png

406 ms

europe.png

europe.png

406 ms

middle-east.png

middle-east.png

405 ms

SourceSansPro-Regular.woff2

SourceSansPro-Regular.woff2

454 ms

SourceSansPro-Bold.woff2

SourceSansPro-Bold.woff2

430 ms

Fdr.woff

Fdr.woff

366 ms

tag.js

tag.js

421 ms

analytics.min.js

analytics.min.js

559 ms

labor-day-sale-electrics

labor-day-sale-electrics

660 ms

labor-day-sale-basses

labor-day-sale-basses

202 ms

labor-day-sale-acoustics-ukes

labor-day-sale-acoustics-ukes

202 ms

labor-day-sale-accesssories-parts

labor-day-sale-accesssories-parts

135 ms

labor-day-sale-merch

labor-day-sale-merch

138 ms

hp-trending-deals

hp-trending-deals

135 ms

amplifiers-carousel

amplifiers-carousel

194 ms

artist-signature

artist-signature

196 ms

pebble

pebble

22 ms

sessions.bugsnag.com

sessions.bugsnag.com

72 ms

notify.bugsnag.com

notify.bugsnag.com

70 ms

notify.bugsnag.com

notify.bugsnag.com

79 ms

.jsonp

.jsonp

21 ms

pebble

pebble

9 ms

pebble

pebble

27 ms

pebble

pebble

27 ms

pebble

pebble

26 ms

pebble

pebble

26 ms

pebble

pebble

25 ms

121 ms

ui-framework.js

ui-framework.js

63 ms

surveylogicinstance.min.js

surveylogicinstance.min.js

63 ms

zones

zones

168 ms

desktopEmbedded.js

desktopEmbedded.js

14 ms

storage.secure.min.js

storage.secure.min.js

5 ms

storage.secure.min.html

storage.secure.min.html

36 ms

26546066

26546066

77 ms

__Analytics-Start

__Analytics-Start

110 ms

26546066

26546066

5 ms

Accessibility Review

shop.fender.com accessibility score

71

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA progressbar elements do not have accessible names.

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

shop.fender.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.fender.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.fender.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.fender.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.fender.com

Open Graph description is not detected on the main page of Shop Fender. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: