Tools & Wizards About Us
store-au.fitbit.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

store-au.fitbit.com

Fitbit Official Site for Activity Trackers & More

Page Load Speed

3.3 sec in total

First Response

51 ms

Resources Loaded

2.1 sec

Page Rendered

1.1 sec

store-au.fitbit.com screenshot

About Website

Visit store-au.fitbit.com now to see the best up-to-date Store Au Fitbit content for United States and also check out these interesting facts you probably never knew about store-au.fitbit.com

Find your fit with Fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Visit store-au.fitbit.com

Key Findings

We analyzed Store-au.fitbit.com page load time and found that the first response time was 51 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

store-au.fitbit.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value14.6 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value4,810 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value26.9 s

0/100

10%

Network Requests Diagram

home

51 ms

launch-a4009375112f.min.js

46 ms

gtm.js

112 ms

fitbit-icons.min.a2ec0043d0c6678a16577ca86e54bb31.css

33 ms

clientlib-base.min.d8bc174b09c3aeca3981ebdb45e14593.css

87 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Store-au.fitbit.com, 11% (6 requests) were made to Accounts.fitbit.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (789 ms) relates to the external source Apis.google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 144.9 kB (9%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Store-au.fitbit.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 123.3 kB

  • Original 144.6 kB
  • After minification 130.1 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.8 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Store Au Fitbit images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 18.7 kB

  • Original 26.1 kB
  • After minification 26.1 kB
  • After compression 7.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.7 kB or 72% of the original size.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 16.8 kB
  • After minification 16.8 kB
  • After compression 16.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Store-au.fitbit.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (53%)

Requests Now

47

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Store Au Fitbit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home

home

51 ms

launch-a4009375112f.min.js

launch-a4009375112f.min.js

46 ms

gtm.js

gtm.js

112 ms

fitbit-icons.min.a2ec0043d0c6678a16577ca86e54bb31.css

fitbit-icons.min.a2ec0043d0c6678a16577ca86e54bb31.css

33 ms

clientlib-base.min.d8bc174b09c3aeca3981ebdb45e14593.css

clientlib-base.min.d8bc174b09c3aeca3981ebdb45e14593.css

87 ms

cart-library.min.62288b0f4ae1a4660dc530d3fa339496.css

cart-library.min.62288b0f4ae1a4660dc530d3fa339496.css

79 ms

vendorJS.min.a16c363a0453222a00ac7e0684b78c03.js

vendorJS.min.a16c363a0453222a00ac7e0684b78c03.js

96 ms

client.js

client.js

100 ms

cart-library.min.352dbba48c009eaf8806333d358b9923.js

cart-library.min.352dbba48c009eaf8806333d358b9923.js

78 ms

threesixty.min.27864eab87082017e068cde36c569516.js

threesixty.min.27864eab87082017e068cde36c569516.js

99 ms

hero-banner.min.5917a606e780b4a0a275b28d8aa53ae0.js

hero-banner.min.5917a606e780b4a0a275b28d8aa53ae0.js

85 ms

iframe_api

iframe_api

78 ms

clientlib-base.min.d7b797784ae53bee47dd6c1d286f8e55.js

clientlib-base.min.d7b797784ae53bee47dd6c1d286f8e55.js

160 ms

clientlib-dependencies.min.6fe5d4427361a4c0ca5a75457e3e4256.css

clientlib-dependencies.min.6fe5d4427361a4c0ca5a75457e3e4256.css

106 ms

clientlib-all.min.5fc83b22a0ede5b85e246995e3382936.css

clientlib-all.min.5fc83b22a0ede5b85e246995e3382936.css

160 ms

fitbit.min.395981dcabf8012c5b127927076feed2.css

fitbit.min.395981dcabf8012c5b127927076feed2.css

229 ms

lib.js

lib.js

66 ms

clientlib-dependencies.min.685144d780b060b3aba282194d4d565e.js

clientlib-dependencies.min.685144d780b060b3aba282194d4d565e.js

147 ms

csrf.min.652a558c3774088b61b0530c184710d1.js

csrf.min.652a558c3774088b61b0530c184710d1.js

224 ms

clientlib-all.min.2836781ea4912dacf307b542d1f2a996.js

clientlib-all.min.2836781ea4912dacf307b542d1f2a996.js

343 ms

fitbit.min.cd994f0d90fba44ea2fc3fcf00e8c183.js

fitbit.min.cd994f0d90fba44ea2fc3fcf00e8c183.js

345 ms

id

id

95 ms

fitbit-new-logo-header.svg

fitbit-new-logo-header.svg

240 ms

bygoogle-logo-midnight.png

bygoogle-logo-midnight.png

241 ms

premium-logo-white.svg

premium-logo-white.svg

243 ms

dest5.html

dest5.html

270 ms

gtm.js

gtm.js

609 ms

proxima-nova-semibold.woff

proxima-nova-semibold.woff

547 ms

proxima-nova-regular.woff

proxima-nova-regular.woff

548 ms

proximanova-medium-webfont.woff

proximanova-medium-webfont.woff

546 ms

proxima-nova-xbold.woff

proxima-nova-xbold.woff

549 ms

fi.ttf

fi.ttf

548 ms

proxima-nova-bold.woff

proxima-nova-bold.woff

546 ms

proxima-nova-light.woff

proxima-nova-light.woff

549 ms

ibs:dpid=411&dpuuid=YzWLWQAAAIDXlANw

ibs:dpid=411&dpuuid=YzWLWQAAAIDXlANw

12 ms

token.json

token.json

692 ms

sdk.js

sdk.js

593 ms

inventory-messages.model.json

inventory-messages.model.json

597 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

789 ms

www-widgetapi.js

www-widgetapi.js

487 ms

compare.en_us.json

compare.en_us.json

473 ms

homepage-hero-fall-22-sense2-versa4-inspire3.jpg

homepage-hero-fall-22-sense2-versa4-inspire3.jpg

194 ms

c5cd7f5300576ab4c88202b42f6ded62-ajax-loader.gif

c5cd7f5300576ab4c88202b42f6ded62-ajax-loader.gif

187 ms

OtAutoBlock.js

OtAutoBlock.js

135 ms

exclusives

exclusives

182 ms

delivery

delivery

69 ms

home-product-tile-smartwatches-sense2-fall22.png

home-product-tile-smartwatches-sense2-fall22.png

44 ms

product-tile-fall-2021-trackers.png

product-tile-fall-2021-trackers.png

53 ms

clienthandler

clienthandler

121 ms

homepage-product-nav-sense2-fall22.jpg

homepage-product-nav-sense2-fall22.jpg

59 ms

homepage-product-nav-inspire3-fall22.jpg

homepage-product-nav-inspire3-fall22.jpg

42 ms

homepage-product-nav-accessories-fall22.jpg

homepage-product-nav-accessories-fall22.jpg

34 ms

USA%20flag.svg

USA%20flag.svg

42 ms

accounts.fitbit.com-02652b81b9ad8b4827ff91aa401d2b32.css

accounts.fitbit.com-02652b81b9ad8b4827ff91aa401d2b32.css

18 ms

vendor-fdd8d08edc98754150fcb3e6c30beb81.js

vendor-fdd8d08edc98754150fcb3e6c30beb81.js

76 ms

accounts.fitbit.com-0087d50e577e3d0119c45a10ab9f4eb2.js

accounts.fitbit.com-0087d50e577e3d0119c45a10ab9f4eb2.js

38 ms

logo-loading.svg

logo-loading.svg

14 ms

Accessibility Review

store-au.fitbit.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

store-au.fitbit.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

store-au.fitbit.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Store-au.fitbit.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Store-au.fitbit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

store-au.fitbit.com

Open Graph description is not detected on the main page of Store Au Fitbit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: