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adwords.google.co.nz screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

adwords.google.co.nz

Google Ads - Get Customers and Sell More with Online Advertising

Page Load Speed

2.5 sec in total

First Response

199 ms

Resources Loaded

1.5 sec

Page Rendered

769 ms

adwords.google.co.nz screenshot

About Website

Welcome to adwords.google.co.nz homepage info - get ready to check Adwords Google best content for New Zealand right away, or after learning these important things about adwords.google.co.nz

Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.

Visit adwords.google.co.nz

Key Findings

We analyzed Adwords.google.co.nz page load time and found that the first response time was 199 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adwords.google.co.nz performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value3.3 s

90/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.449

20/100

15%

TTI (Time to Interactive)

Value3.3 s

94/100

10%

Network Requests Diagram

199 ms

gtm.js

231 ms

marketing_analytics_client_grpc.min.js

49 ms

glue.min.css

133 ms

css

157 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.co.nz, 16% (10 requests) were made to Fonts.gstatic.com and 6% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (709 ms) relates to the external source Lh3.googleusercontent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 272.0 kB (49%)

Content Size

557.4 kB

After Optimization

285.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.google.co.nz main page is 557.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 309.2 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 271.2 kB

  • Original 309.2 kB
  • After minification 244.1 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 271.2 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 114 B
  • After minification 114 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 781 B

  • Original 179.4 kB
  • After minification 179.4 kB
  • After compression 178.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 68.7 kB
  • After minification 68.7 kB
  • After compression 68.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (46%)

Requests Now

50

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

199 ms

gtm.js

gtm.js

231 ms

marketing_analytics_client_grpc.min.js

marketing_analytics_client_grpc.min.js

49 ms

glue.min.css

glue.min.css

133 ms

css

css

157 ms

gads_index.min.css

gads_index.min.css

38 ms

glue.min.js

glue.min.js

111 ms

gads_index.min.js

gads_index.min.js

122 ms

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345 ms

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345 ms

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345 ms

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344 ms

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635 ms

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523 ms

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4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpy8.woff

531 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpy8.woff

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpy8.woff

531 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrzjJ5llpy8.woff

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrzjJ5llpy8.woff

531 ms

landing

landing

365 ms

js

js

126 ms

analytics.js

analytics.js

339 ms

destination

destination

318 ms

destination

destination

255 ms

ea8IacM9Wef3EJPWRrHjgE4B6CnlZxHVBkXYtBD7Sg.woff

ea8IacM9Wef3EJPWRrHjgE4B6CnlZxHVBkXYtBD7Sg.woff

327 ms

ea8IacM9Wef3EJPWRrHjgE4B6CnlZxHVBg3etBD7Sg.woff

ea8IacM9Wef3EJPWRrHjgE4B6CnlZxHVBg3etBD7Sg.woff

326 ms

ea8FacM9Wef3EJPWRrHjgE4B6CnlZxHVDv79pw.woff

ea8FacM9Wef3EJPWRrHjgE4B6CnlZxHVDv79pw.woff

326 ms

pxiDypQkot1TnFhsFMOfGShVF9eI.woff

pxiDypQkot1TnFhsFMOfGShVF9eI.woff

332 ms

landing

landing

208 ms

55 ms

collect

collect

18 ms

collect

collect

15 ms

ga-audiences

ga-audiences

220 ms

33 ms

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=6090230056038;npa=0;auiddc=*;u1=%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;u15=false;pscdl=noapi;frm=0;gtm=45fe45f0v9181638614z8889865345za201zb889865345;gcs=G111;gcd=13t3t3l3l5;dma=0;epver=2

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=6090230056038;npa=0;auiddc=*;u1=%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;u15=false;pscdl=noapi;frm=0;gtm=45fe45f0v9181638614z8889865345za201zb889865345;gcs=G111;gcd=13t3t3l3l5;dma=0;epver=2

127 ms

Accessibility Review

adwords.google.co.nz accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

adwords.google.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adwords.google.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adwords.google.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adwords.google.co.nz

Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: