Tools & Wizards About Us
adwords.google.fr screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

adwords.google.fr

Google Ads | Obtenez des clients et boostez vos ventes grâce à la publicité en ligne

Page Load Speed

1.7 sec in total

First Response

187 ms

Resources Loaded

1 sec

Page Rendered

517 ms

adwords.google.fr screenshot

About Website

Visit adwords.google.fr now to see the best up-to-date Adwords Google content for France and also check out these interesting facts you probably never knew about adwords.google.fr

Découvrez comment la publicité en ligne avec Google Ads peut vous aider à développer votre activité. Obtenez des clients et boostez vos ventes grâce à notre plate-forme de publicité numérique.

Visit adwords.google.fr

Key Findings

We analyzed Adwords.google.fr page load time and found that the first response time was 187 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

adwords.google.fr performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.449

20/100

15%

TTI (Time to Interactive)

Value3.3 s

94/100

10%

Network Requests Diagram

187 ms

gtm.js

84 ms

marketing_analytics_client_grpc.min.js

155 ms

glue.min.css

209 ms

css

50 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.fr, 7% (4 requests) were made to Googletagmanager.com and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (435 ms) relates to the external source Lh3.googleusercontent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 272.6 kB (49%)

Content Size

557.9 kB

After Optimization

285.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.google.fr main page is 557.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 308.7 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 270.8 kB

  • Original 308.7 kB
  • After minification 243.6 kB
  • After compression 37.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 270.8 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 114 B
  • After minification 114 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.8 kB

  • Original 180.4 kB
  • After minification 180.4 kB
  • After compression 178.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 68.7 kB
  • After minification 68.7 kB
  • After compression 68.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.fr has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (42%)

Requests Now

52

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

187 ms

gtm.js

gtm.js

84 ms

marketing_analytics_client_grpc.min.js

marketing_analytics_client_grpc.min.js

155 ms

glue.min.css

glue.min.css

209 ms

css

css

50 ms

gads_index.min.css

gads_index.min.css

27 ms

glue.min.js

glue.min.js

49 ms

gads_index.min.js

gads_index.min.js

12 ms

js

js

163 ms

analytics.js

analytics.js

252 ms

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324 ms

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308 ms

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364 ms

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389 ms

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388 ms

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388 ms

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388 ms

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390 ms

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391 ms

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413 ms

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413 ms

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411 ms

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413 ms

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392 ms

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394 ms

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395 ms

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397 ms

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396 ms

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399 ms

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400 ms

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402 ms

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403 ms

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421 ms

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422 ms

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429 ms

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416 ms

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414 ms

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417 ms

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418 ms

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435 ms

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420 ms

destination

destination

198 ms

destination

destination

260 ms

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361 ms

font

font

242 ms

font

font

244 ms

font

font

197 ms

font

font

244 ms

collect

collect

86 ms

151 ms

collect

collect

97 ms

ga-audiences

ga-audiences

75 ms

59 ms

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=9860490498040;npa=0;auiddc=*;u1=%2Fintl%2Ffr_US%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;u15=false;pscdl=noapi;frm=0;gtm=45fe45f0v9181638614z8889865345za201;gcs=G111;gcd=13t3t3l3l5;dma=0;epver=2

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=9860490498040;npa=0;auiddc=*;u1=%2Fintl%2Ffr_US%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;u15=false;pscdl=noapi;frm=0;gtm=45fe45f0v9181638614z8889865345za201;gcs=G111;gcd=13t3t3l3l5;dma=0;epver=2

82 ms

Accessibility Review

adwords.google.fr accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

adwords.google.fr best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adwords.google.fr SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    FR

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.fr can be misinterpreted by Google and other search engines. Our service has detected that French is used on the page, and it does not match the claimed English language. Our system also found out that Adwords.google.fr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adwords.google.fr

Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: