Tools & Wizards About Us
adwords.google.nl screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

adwords.google.nl

Google Ads - Get Customers and Sell More with Online Advertising

Page Load Speed

1.7 sec in total

First Response

48 ms

Resources Loaded

898 ms

Page Rendered

775 ms

adwords.google.nl screenshot

About Website

Click here to check amazing Adwords Google content for Netherlands. Otherwise, check out these important facts you probably never knew about adwords.google.nl

Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.

Visit adwords.google.nl

Key Findings

We analyzed Adwords.google.nl page load time and found that the first response time was 48 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

adwords.google.nl performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

51/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value2.9 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.21

59/100

15%

TTI (Time to Interactive)

Value2.9 s

96/100

10%

Network Requests Diagram

48 ms

home.min.css

35 ms

css

189 ms

bs-analytics.min.js

60 ms

picturefill.min.js

76 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.nl, 23% (6 requests) were made to Gstatic.com and 23% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (429 ms) relates to the external source Lh3.googleusercontent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 91.1 kB (21%)

Content Size

433.3 kB

After Optimization

342.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.google.nl main page is 433.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 210.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 80.1 kB

  • Original 98.5 kB
  • After minification 83.0 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.5 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 80.1 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 210.3 kB
  • After minification 210.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 11.0 kB

  • Original 70.6 kB
  • After minification 70.5 kB
  • After compression 59.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.0 kB or 16% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 53.9 kB
  • After minification 53.9 kB
  • After compression 53.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.nl has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (74%)

Requests Now

19

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

48 ms

home.min.css

home.min.css

35 ms

css

css

189 ms

bs-analytics.min.js

bs-analytics.min.js

60 ms

picturefill.min.js

picturefill.min.js

76 ms

TweenMax.min.js

TweenMax.min.js

233 ms

ScrollMagic.min.js

ScrollMagic.min.js

285 ms

animation.gsap.min.js

animation.gsap.min.js

283 ms

angular.min.js

angular.min.js

71 ms

angular-animate.min.js

angular-animate.min.js

225 ms

angular-touch.min.js

angular-touch.min.js

277 ms

angular-route.min.js

angular-route.min.js

278 ms

angular-sanitize.min.js

angular-sanitize.min.js

279 ms

hammer.min.js

hammer.min.js

280 ms

polyfill.min.js

polyfill.min.js

280 ms

butterbar.en.min.js

butterbar.en.min.js

71 ms

index.en.min.js

index.en.min.js

228 ms

gtm.js

gtm.js

371 ms

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Tjesc4dP5CrRMyCKwtVk_ckM-TFv976jtlli-B765IdITt6AcLPoRzo6p32g2y8eUE57bM4U1L4kDM9MpRrgq9UXtBI_SIsFurC-=w0

429 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpyw.ttf

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpyw.ttf

153 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpyw.ttf

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpyw.ttf

221 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

161 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

151 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

161 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

160 ms

butterbar-config.json

butterbar-config.json

155 ms

Accessibility Review

adwords.google.nl accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adwords.google.nl best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adwords.google.nl SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.nl can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adwords.google.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adwords.google.nl

Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: