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becomeorange.gfk.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

becomeorange.gfk.com

AI-powered market intelligence and consulting service powered by GfK

Page Load Speed

7.3 sec in total

First Response

143 ms

Resources Loaded

3.3 sec

Page Rendered

3.9 sec

becomeorange.gfk.com screenshot

About Website

Welcome to becomeorange.gfk.com homepage info - get ready to check Becomeorange GfK best content for United Kingdom right away, or after learning these important things about becomeorange.gfk.com

Learn how GfK's data analytics, consumer reports & machine learning technology can help you generate the marketing strategy that drives business effectiveness.

Visit becomeorange.gfk.com

Key Findings

We analyzed Becomeorange.gfk.com page load time and found that the first response time was 143 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

becomeorange.gfk.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value22.1 s

0/100

10%

TBT (Total Blocking Time)

Value21,230 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value29.7 s

0/100

10%

Network Requests Diagram

becomeorange.gfk.com

143 ms

home

1298 ms

v2.js

254 ms

jquery-1.11.2.js

97 ms

gfk.min.css

215 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Becomeorange.gfk.com, 46% (19 requests) were made to Gfk.com and 32% (13 requests) were made to Gfk-prod.imgix.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Gfk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 201.8 kB (17%)

Content Size

1.2 MB

After Optimization

978.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Becomeorange.gfk.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 864.0 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 186.1 kB

  • Original 209.8 kB
  • After minification 163.7 kB
  • After compression 23.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.2 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 186.1 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 864.0 kB
  • After minification 864.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Becomeorange GfK images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 53 B

  • Original 41.0 kB
  • After minification 41.0 kB
  • After compression 40.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 15.7 kB

  • Original 65.4 kB
  • After minification 65.4 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Becomeorange.gfk.com needs all CSS files to be minified and compressed as it can save up to 15.7 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (54%)

Requests Now

39

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Becomeorange GfK. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

becomeorange.gfk.com

becomeorange.gfk.com

143 ms

home

home

1298 ms

v2.js

v2.js

254 ms

jquery-1.11.2.js

jquery-1.11.2.js

97 ms

gfk.min.css

gfk.min.css

215 ms

module_76312690243_GfK_Header_2022.min.css

module_76312690243_GfK_Header_2022.min.css

96 ms

search-input.min.css

search-input.min.css

96 ms

LanguageSwitcher.css

LanguageSwitcher.css

94 ms

module_76314271313_Footer.min.css

module_76314271313_Footer.min.css

679 ms

cookieAutoblock.min.js

cookieAutoblock.min.js

181 ms

otSDKStub.js

otSDKStub.js

235 ms

analytics_b2890ed714f24485bf93bdd00f6484e7.js

analytics_b2890ed714f24485bf93bdd00f6484e7.js

235 ms

2405078.js

2405078.js

239 ms

v2.js

v2.js

208 ms

conversations-embed.js

conversations-embed.js

237 ms

amplitude_tracking.min.js

amplitude_tracking.min.js

175 ms

gfk.min.js

gfk.min.js

173 ms

project.js

project.js

225 ms

module_76312690243_GfK_Header_2022.min.js

module_76312690243_GfK_Header_2022.min.js

224 ms

search-input.min.js

search-input.min.js

226 ms

module_76314271313_Footer.min.js

module_76314271313_Footer.min.js

744 ms

2405078.js

2405078.js

760 ms

index.js

index.js

744 ms

gtm.js

gtm.js

283 ms

d5571401-7108-42fb-af4d-331004ba11af.json

d5571401-7108-42fb-af4d-331004ba11af.json

238 ms

HP_img_test%202.jpg

HP_img_test%202.jpg

459 ms

Char-Broil-Image1.jpg

Char-Broil-Image1.jpg

812 ms

AO-composite-1000.jpg

AO-composite-1000.jpg

829 ms

GFK_City_Segment_DSC_8640.jpeg

GFK_City_Segment_DSC_8640.jpeg

843 ms

shutterstock_1831965208_SStoryIndurama.jpg

shutterstock_1831965208_SStoryIndurama.jpg

842 ms

GfK_Office_WorkShop_DSC_2741.jpeg

GfK_Office_WorkShop_DSC_2741.jpeg

838 ms

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

841 ms

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

840 ms

Insights_Pages_T_D_hero.jpg

Insights_Pages_T_D_hero.jpg

841 ms

GfK_House_Gaming_DSC_8096.jpeg

GfK_House_Gaming_DSC_8096.jpeg

866 ms

GfK_Office_BoardRoom_DSC_2311.jpeg

GfK_Office_BoardRoom_DSC_2311.jpeg

850 ms

Home-Featured-Insights-Behavior-Change.jpg

Home-Featured-Insights-Behavior-Change.jpg

849 ms

Industry%20Page_Auto_Hero%20Image.jpg

Industry%20Page_Auto_Hero%20Image.jpg

849 ms

GfK%20Logo%20SVG.svg

GfK%20Logo%20SVG.svg

208 ms

language.svg

language.svg

605 ms

landing

landing

88 ms

Accessibility Review

becomeorange.gfk.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

becomeorange.gfk.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

becomeorange.gfk.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Becomeorange.gfk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Becomeorange.gfk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

becomeorange.gfk.com

Open Graph data is detected on the main page of Becomeorange GfK. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: