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digital.gfk.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

digital.gfk.com

NIQ - The Full View™ of Consumer Intelligence

Page Load Speed

5.1 sec in total

First Response

1.1 sec

Resources Loaded

2.1 sec

Page Rendered

1.9 sec

digital.gfk.com screenshot

About Website

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Key Findings

We analyzed Digital.gfk.com page load time and found that the first response time was 1.1 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

digital.gfk.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value2,150 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.065

97/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

home

1112 ms

gfk.min.css

64 ms

module_76312690243_GfK_Header_2022.min.css

58 ms

search-input.min.css

58 ms

LanguageSwitcher.css

97 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Digital.gfk.com, 32% (19 requests) were made to Gfk.com and 5% (3 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Gfk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 256.1 kB (17%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Digital.gfk.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 236.4 kB

  • Original 264.2 kB
  • After minification 199.0 kB
  • After compression 27.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 236.4 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 431 B

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Digital Gfk images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 115 B

  • Original 40.6 kB
  • After minification 40.6 kB
  • After compression 40.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 19.2 kB

  • Original 78.1 kB
  • After minification 78.1 kB
  • After compression 59.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Digital.gfk.com needs all CSS files to be minified and compressed as it can save up to 19.2 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (38%)

Requests Now

58

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Digital Gfk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home

home

1112 ms

gfk.min.css

gfk.min.css

64 ms

module_76312690243_GfK_Header_2022.min.css

module_76312690243_GfK_Header_2022.min.css

58 ms

search-input.min.css

search-input.min.css

58 ms

LanguageSwitcher.css

LanguageSwitcher.css

97 ms

module_76314271313_Footer.min.css

module_76314271313_Footer.min.css

96 ms

js

js

132 ms

OtAutoBlock.js

OtAutoBlock.js

104 ms

otSDKStub.js

otSDKStub.js

117 ms

cookieProOptOut.min.js

cookieProOptOut.min.js

125 ms

analytics_b2890ed714f24485bf93bdd00f6484e7.js

analytics_b2890ed714f24485bf93bdd00f6484e7.js

339 ms

2405078.js

2405078.js

116 ms

v2.js

v2.js

164 ms

conversations-embed.js

conversations-embed.js

113 ms

current.js

current.js

258 ms

embed.js

embed.js

102 ms

project.js

project.js

247 ms

jquery.min.js

jquery.min.js

100 ms

jquery-migrate.min.js

jquery-migrate.min.js

110 ms

main.min.js

main.min.js

326 ms

search-input.min.js

search-input.min.js

245 ms

module_76314271313_Footer.min.js

module_76314271313_Footer.min.js

117 ms

2405078.js

2405078.js

249 ms

index.js

index.js

250 ms

d5571401-7108-42fb-af4d-331004ba11af.json

d5571401-7108-42fb-af4d-331004ba11af.json

142 ms

Integration-hero-GfK-1920x1080.jpg

Integration-hero-GfK-1920x1080.jpg

434 ms

d787c410-9e48-4ab7-845b-a8d200f6f97c.png

d787c410-9e48-4ab7-845b-a8d200f6f97c.png

433 ms

NIQ-logo.png

NIQ-logo.png

363 ms

SpendZ.png

SpendZ.png

367 ms

Blue%20-%20Contrast.png

Blue%20-%20Contrast.png

367 ms

2560px-Vertiv_logo.svg.png

2560px-Vertiv_logo.svg.png

367 ms

Vertiv_Success-Story_2.jpg

Vertiv_Success-Story_2.jpg

372 ms

GFK_House_MotherRelax_DSC_8561.jpeg

GFK_House_MotherRelax_DSC_8561.jpeg

371 ms

charbroil-logo-print.png.pagespeed.ce_.GCoVJ2LR5T.png

charbroil-logo-print.png.pagespeed.ce_.GCoVJ2LR5T.png

369 ms

Char-Broil-Image1.jpg

Char-Broil-Image1.jpg

372 ms

AO-composite-1000.jpg

AO-composite-1000.jpg

371 ms

logo-nital-restyle_black_small_2.png

logo-nital-restyle_black_small_2.png

374 ms

GFK_City_Segment_DSC_8640.jpeg

GFK_City_Segment_DSC_8640.jpeg

376 ms

logoindurama.png

logoindurama.png

374 ms

shutterstock_1831965208_SStoryIndurama.jpg

shutterstock_1831965208_SStoryIndurama.jpg

377 ms

Philips_logo_new.svg.png

Philips_logo_new.svg.png

374 ms

GfK_Office_WorkShop_DSC_2741.jpeg

GfK_Office_WorkShop_DSC_2741.jpeg

376 ms

IKEA.png

IKEA.png

378 ms

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

379 ms

lenovo-logo-transparent-png.png

lenovo-logo-transparent-png.png

377 ms

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

380 ms

Insights_Pages_T_D_hero.jpg

Insights_Pages_T_D_hero.jpg

380 ms

GFK_Office_Taxi_DSC_5623.jpeg

GFK_Office_Taxi_DSC_5623.jpeg

382 ms

GFK_City_Commut_DSC_7414.jpeg

GFK_City_Commut_DSC_7414.jpeg

382 ms

decoding-campaign-measurement-hero.jpg

decoding-campaign-measurement-hero.jpg

383 ms

Header-Scaling-with-customer-success-management-version-B.jpg

Header-Scaling-with-customer-success-management-version-B.jpg

382 ms

shutterstock_1957120951%20(1)-1.jpg

shutterstock_1957120951%20(1)-1.jpg

384 ms

Untitled%20design%20(6).jpg

Untitled%20design%20(6).jpg

383 ms

Industry%20Page_Auto_Hero%20Image.jpg

Industry%20Page_Auto_Hero%20Image.jpg

385 ms

41012819-aac9-4ac7-a3de-7492f20378a8.png

41012819-aac9-4ac7-a3de-7492f20378a8.png

424 ms

GfK_NIQ.svg

GfK_NIQ.svg

358 ms

language.svg

language.svg

356 ms

logo-dark.png

logo-dark.png

356 ms

NIQ-logo.png

NIQ-logo.png

359 ms

Accessibility Review

digital.gfk.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

digital.gfk.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

digital.gfk.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Digital.gfk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Digital.gfk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

digital.gfk.com

Open Graph data is detected on the main page of Digital Gfk. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: