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georgefisher.co.uk screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

georgefisher.co.uk

George Fisher, Keswick's Leading Outdoor Clothing and Gear Shop in the heart of the Lake District.

Page Load Speed

4.9 sec in total

First Response

660 ms

Resources Loaded

3.8 sec

Page Rendered

528 ms

georgefisher.co.uk screenshot

About Website

Welcome to georgefisher.co.uk homepage info - get ready to check George Fisher best content for United Kingdom right away, or after learning these important things about georgefisher.co.uk

Shop online with George Fisher -The Lake District's leading outdoor retailer. Get expert local advice on walking and hiking within the Lake Distrct and shop from the best outdoor brands all right in t...

Visit georgefisher.co.uk

Key Findings

We analyzed Georgefisher.co.uk page load time and found that the first response time was 660 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Georgefisher.co.uk rating and web reputation

Performance Metrics

georgefisher.co.uk performance score

0

Network Requests Diagram

georgefisher.co.uk

660 ms

www.georgefisher.co.uk

1117 ms

jquery.tagit.css

171 ms

tagit.ui-custom.css

179 ms

colorbox.css

180 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 52% of them (55 requests) were addressed to the original Georgefisher.co.uk, 17% (18 requests) were made to Scontent.xx.fbcdn.net and 15% (16 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Georgefisher.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 628.3 kB (24%)

Content Size

2.7 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Georgefisher.co.uk main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 71.5 kB

  • Original 85.6 kB
  • After minification 64.0 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.6 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.5 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 30.9 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. George Fisher images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 425.4 kB

  • Original 609.5 kB
  • After minification 537.2 kB
  • After compression 184.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 425.4 kB or 70% of the original size.

CSS Optimization

-79%

Potential reduce by 100.6 kB

  • Original 127.2 kB
  • After minification 123.1 kB
  • After compression 26.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Georgefisher.co.uk needs all CSS files to be minified and compressed as it can save up to 100.6 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (53%)

Requests Now

91

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of George Fisher. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

georgefisher.co.uk

georgefisher.co.uk

660 ms

www.georgefisher.co.uk

www.georgefisher.co.uk

1117 ms

jquery.tagit.css

jquery.tagit.css

171 ms

tagit.ui-custom.css

tagit.ui-custom.css

179 ms

colorbox.css

colorbox.css

180 ms

style.css

style.css

374 ms

36d1bcf9-1bb6-4661-a728-4ed75e360e42.js

36d1bcf9-1bb6-4661-a728-4ed75e360e42.js

55 ms

jquery-2.1.4.min.js

jquery-2.1.4.min.js

8 ms

jquery-ui.min.js

jquery-ui.min.js

8 ms

css

css

25 ms

jquery-ui.css

jquery-ui.css

8 ms

lightbox.css

lightbox.css

174 ms

lightbox.js

lightbox.js

178 ms

tinymce.min.js

tinymce.min.js

621 ms

richtext.js

richtext.js

185 ms

owl.carousel.min.js

owl.carousel.min.js

285 ms

placeholder.js

placeholder.js

190 ms

modernizr.min.js

modernizr.min.js

193 ms

underscore.js

underscore.js

380 ms

tag-it.js

tag-it.js

277 ms

App.js

App.js

279 ms

App.TwitterFeed.js

App.TwitterFeed.js

374 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

378 ms

script.min.js

script.min.js

435 ms

articlelist.js

articlelist.js

438 ms

manager.js

manager.js

519 ms

genericCollection.js

genericCollection.js

519 ms

datePicker.js

datePicker.js

519 ms

dateTimePicker.js

dateTimePicker.js

520 ms

articletags.js

articletags.js

521 ms

mediaPicker.js

mediaPicker.js

576 ms

videoPicker.js

videoPicker.js

576 ms

close.png

close.png

222 ms

loading.gif

loading.gif

223 ms

prev.png

prev.png

222 ms

next.png

next.png

462 ms

ga.js

ga.js

81 ms

sdk.js

sdk.js

21 ms

george-fisher-logo.svg

george-fisher-logo.svg

446 ms

one-store-so-much-to-explore.jpg

one-store-so-much-to-explore.jpg

445 ms

george-fisher-winter-2015-update-issue-93.jpeg

george-fisher-winter-2015-update-issue-93.jpeg

444 ms

view-from-george-fisher-keswick.jpg

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444 ms

fish_108lr.jpg

fish_108lr.jpg

444 ms

melvin-nicholson.jpg

melvin-nicholson.jpg

538 ms

george-fisher-staff-outside-the-store-close-up.jpg

george-fisher-staff-outside-the-store-close-up.jpg

630 ms

watch-flow-chart.jpg

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705 ms

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420 ms

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653 ms

gf-header-image-outdoors_winter.jpg

gf-header-image-outdoors_winter.jpg

1053 ms

george-fisher-community.jpg

george-fisher-community.jpg

639 ms

george-fisher-history.jpg

george-fisher-history.jpg

697 ms

line-grey-long.jpg

line-grey-long.jpg

1218 ms

avalanche_bg.jpg

avalanche_bg.jpg

958 ms

skiddaw-large.png

skiddaw-large.png

957 ms

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

80 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

80 ms

icomoon.ttf

icomoon.ttf

783 ms

352 ms

__utm.gif

__utm.gif

36 ms

xd_arbiter.php

xd_arbiter.php

30 ms

xd_arbiter.php

xd_arbiter.php

64 ms

collect

collect

285 ms

TwitterHandler.ashx

TwitterHandler.ashx

614 ms

TwitterHandler.ashx

TwitterHandler.ashx

614 ms

prev.png

prev.png

596 ms

loading.gif

loading.gif

597 ms

close.png

close.png

596 ms

overlay.png

overlay.png

595 ms

page.php

page.php

271 ms

Ezryo55Cca5.css

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63 ms

HKna9a9CcB_.css

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60 ms

m3UplzJmRpp.css

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56 ms

q68gy-v_YMF.js

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59 ms

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86 ms

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58 ms

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86 ms

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100 ms

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175 ms

safe_image.php

safe_image.php

163 ms

lRyN50VcaFW.js

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31 ms

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32 ms

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50 ms

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38 ms

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39 ms

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49 ms

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37 ms

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45 ms

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39 ms

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40 ms

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40 ms

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150 ms

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151 ms

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42 ms

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44 ms

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45 ms

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47 ms

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49 ms

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25 ms

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24 ms

GtIpNnEyqq_.png

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24 ms

twitterhandler.ashx

twitterhandler.ashx

579 ms

twitterhandler.ashx

twitterhandler.ashx

486 ms

R9a_DtVRZgv.js

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4 ms

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5 ms

0JBr1QHp8Gi.js

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6 ms

kDOzhTr2W91.js

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3 ms

SEO Factors

georgefisher.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Georgefisher.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Georgefisher.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

georgefisher.co.uk

Open Graph description is not detected on the main page of George Fisher. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: