Tools & Wizards About Us
gfk.ch screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

gfk.ch

GfK Growth from Knowledge: Konsum Analysen & Marktforschung | B2B & B2C

Page Load Speed

5.3 sec in total

First Response

956 ms

Resources Loaded

3 sec

Page Rendered

1.4 sec

gfk.ch screenshot

About Website

Visit gfk.ch now to see the best up-to-date GfK content and also check out these interesting facts you probably never knew about gfk.ch

Daten zu Kaufverhalten & Markt-, Kunden- und Vertriebstrends - GfK bietet Wissen für Business Intelligence & Unternehmensentwicklung. Hier informieren!

Visit gfk.ch

Key Findings

We analyzed Gfk.ch page load time and found that the first response time was 956 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

gfk.ch performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value9.1 s

13/100

10%

TBT (Total Blocking Time)

Value3,010 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.177

68/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

home

956 ms

gfk.min.css

53 ms

module_76312690243_GfK_Header_2022.min.css

52 ms

search-input.min.css

75 ms

LanguageSwitcher.css

88 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Gfk.ch, 35% (18 requests) were made to Gfk.com and 6% (3 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Gfk-prod.imgix.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.7 kB (19%)

Content Size

1.2 MB

After Optimization

949.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gfk.ch main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 824.2 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 199.8 kB

  • Original 226.2 kB
  • After minification 174.2 kB
  • After compression 26.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 52.0 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 199.8 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 472 B

  • Original 824.2 kB
  • After minification 823.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. GfK images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 132 B

  • Original 40.6 kB
  • After minification 40.6 kB
  • After compression 40.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 19.2 kB

  • Original 77.6 kB
  • After minification 77.6 kB
  • After compression 58.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gfk.ch needs all CSS files to be minified and compressed as it can save up to 19.2 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (43%)

Requests Now

51

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GfK. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home

home

956 ms

gfk.min.css

gfk.min.css

53 ms

module_76312690243_GfK_Header_2022.min.css

module_76312690243_GfK_Header_2022.min.css

52 ms

search-input.min.css

search-input.min.css

75 ms

LanguageSwitcher.css

LanguageSwitcher.css

88 ms

module_76314271313_Footer.min.css

module_76314271313_Footer.min.css

76 ms

js

js

82 ms

OtAutoBlock.js

OtAutoBlock.js

124 ms

otSDKStub.js

otSDKStub.js

131 ms

cookieProOptOut.min.js

cookieProOptOut.min.js

77 ms

analytics_b2890ed714f24485bf93bdd00f6484e7.js

analytics_b2890ed714f24485bf93bdd00f6484e7.js

73 ms

2405078.js

2405078.js

76 ms

v2.js

v2.js

194 ms

conversations-embed.js

conversations-embed.js

75 ms

current.js

current.js

128 ms

embed.js

embed.js

67 ms

project.js

project.js

271 ms

jquery.min.js

jquery.min.js

67 ms

jquery-migrate.min.js

jquery-migrate.min.js

69 ms

gfk.min.js

gfk.min.js

383 ms

search-input.min.js

search-input.min.js

272 ms

module_76314271313_Footer.min.js

module_76314271313_Footer.min.js

271 ms

2405078.js

2405078.js

331 ms

index.js

index.js

274 ms

d5571401-7108-42fb-af4d-331004ba11af.json

d5571401-7108-42fb-af4d-331004ba11af.json

145 ms

Insight-summit-germany-hero-image.avif

Insight-summit-germany-hero-image.avif

1104 ms

5362ac35-c17c-4da4-a4cb-597319598c1a.png

5362ac35-c17c-4da4-a4cb-597319598c1a.png

337 ms

best-brands-study-herobanner.jpg

best-brands-study-herobanner.jpg

1046 ms

GfK_Office_WorkShop_DSC_4004.jpeg

GfK_Office_WorkShop_DSC_4004.jpeg

1051 ms

charbroil-logo-print.png.pagespeed.ce_.GCoVJ2LR5T.png

charbroil-logo-print.png.pagespeed.ce_.GCoVJ2LR5T.png

1049 ms

Char-Broil-Image1.jpg

Char-Broil-Image1.jpg

1053 ms

Nespresso_logo.png

Nespresso_logo.png

1048 ms

NespressoStory-Image1.jpg

NespressoStory-Image1.jpg

1052 ms

lenovo-logo-transparent-png.png

lenovo-logo-transparent-png.png

1052 ms

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

1056 ms

Ikea_logo.svg

Ikea_logo.svg

1054 ms

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

1057 ms

Insights_Pages_T_D_hero.jpg

Insights_Pages_T_D_hero.jpg

1058 ms

Ingram%20Micro%20Transparent%20Logo.png

Ingram%20Micro%20Transparent%20Logo.png

1305 ms

IngramMicro_SuccessStory-web.jpg

IngramMicro_SuccessStory-web.jpg

1056 ms

Electrolux.png

Electrolux.png

1057 ms

Electrolux-success-story-header.jpg

Electrolux-success-story-header.jpg

1059 ms

GfK_House_Gaming_DSC_8096.jpeg

GfK_House_Gaming_DSC_8096.jpeg

1061 ms

GfK_Office_BoardRoom_DSC_2311.jpeg

GfK_Office_BoardRoom_DSC_2311.jpeg

1059 ms

Home-Featured-Insights-Behavior-Change.jpg

Home-Featured-Insights-Behavior-Change.jpg

1062 ms

Industry%20Page_Auto_Hero%20Image.jpg

Industry%20Page_Auto_Hero%20Image.jpg

1061 ms

ebus-banner.jpg

ebus-banner.jpg

1063 ms

4e297eaf-c168-4ac3-b628-fd36df9f52d1.png

4e297eaf-c168-4ac3-b628-fd36df9f52d1.png

319 ms

5dccee04-4a71-4c19-907f-c05bf105b4fc.png

5dccee04-4a71-4c19-907f-c05bf105b4fc.png

360 ms

GfK_NIQ.svg

GfK_NIQ.svg

232 ms

language.svg

language.svg

231 ms

NIQ-logo.png

NIQ-logo.png

232 ms

Accessibility Review

gfk.ch accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

gfk.ch best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

gfk.ch SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gfk.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Gfk.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gfk.ch

Open Graph data is detected on the main page of GfK. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: