Tools & Wizards About Us
gfk.de screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

gfk.de

NIQ - The Full View™ of Consumer Intelligence

Page Load Speed

8.4 sec in total

First Response

103 ms

Resources Loaded

2.9 sec

Page Rendered

5.4 sec

gfk.de screenshot

About Website

Welcome to gfk.de homepage info - get ready to check Gfk best content for Germany right away, or after learning these important things about gfk.de

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Key Findings

We analyzed Gfk.de page load time and found that the first response time was 103 ms and then it took 8.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

gfk.de performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value19.9 s

0/100

10%

TBT (Total Blocking Time)

Value32,530 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value42.2 s

0/100

10%

Network Requests Diagram

home

103 ms

v2.js

262 ms

jquery-1.11.2.js

114 ms

gfk.min.css

256 ms

module_76312690243_GfK_Header_2022.min.css

695 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Gfk.de, 35% (14 requests) were made to Gfk-prod.imgix.net and 5% (2 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Gfk-prod.imgix.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.2 kB (16%)

Content Size

1.3 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gfk.de main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 938.1 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 190.4 kB

  • Original 214.1 kB
  • After minification 166.5 kB
  • After compression 23.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.7 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 190.4 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 938.1 kB
  • After minification 938.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gfk images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 53 B

  • Original 41.0 kB
  • After minification 41.0 kB
  • After compression 40.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 15.7 kB

  • Original 65.4 kB
  • After minification 65.4 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gfk.de needs all CSS files to be minified and compressed as it can save up to 15.7 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (51%)

Requests Now

39

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gfk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home

home

103 ms

v2.js

v2.js

262 ms

jquery-1.11.2.js

jquery-1.11.2.js

114 ms

gfk.min.css

gfk.min.css

256 ms

module_76312690243_GfK_Header_2022.min.css

module_76312690243_GfK_Header_2022.min.css

695 ms

search-input.min.css

search-input.min.css

700 ms

LanguageSwitcher.css

LanguageSwitcher.css

113 ms

module_76314271313_Footer.min.css

module_76314271313_Footer.min.css

241 ms

cookieAutoblock.min.js

cookieAutoblock.min.js

691 ms

otSDKStub.js

otSDKStub.js

232 ms

analytics_b2890ed714f24485bf93bdd00f6484e7.js

analytics_b2890ed714f24485bf93bdd00f6484e7.js

219 ms

v2.js

v2.js

220 ms

conversations-embed.js

conversations-embed.js

228 ms

amplitude_tracking.min.js

amplitude_tracking.min.js

691 ms

gfk.min.js

gfk.min.js

843 ms

project.js

project.js

682 ms

module_76312690243_GfK_Header_2022.min.js

module_76312690243_GfK_Header_2022.min.js

837 ms

search-input.min.js

search-input.min.js

838 ms

module_76314271313_Footer.min.js

module_76314271313_Footer.min.js

839 ms

2405078.js

2405078.js

686 ms

index.js

index.js

685 ms

gtm.js

gtm.js

585 ms

d5571401-7108-42fb-af4d-331004ba11af.json

d5571401-7108-42fb-af4d-331004ba11af.json

564 ms

HP_img_test%202.jpg

HP_img_test%202.jpg

714 ms

AO-composite-1000.jpg

AO-composite-1000.jpg

1339 ms

GFK_City_Segment_DSC_8640.jpeg

GFK_City_Segment_DSC_8640.jpeg

1357 ms

shutterstock_1831965208_SStoryIndurama.jpg

shutterstock_1831965208_SStoryIndurama.jpg

1396 ms

GfK_Office_WorkShop_DSC_2741.jpeg

GfK_Office_WorkShop_DSC_2741.jpeg

1366 ms

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

Insights_Pages_CMO_grab%20first%20mover%20advantage%20in%20T_D-1.jpg

1383 ms

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

Insights_Pages_Market_Dynamics_Jutta_Strategic_Planning.jpg

1368 ms

Insights_Pages_T_D_hero.jpg

Insights_Pages_T_D_hero.jpg

1364 ms

Insights_Pages_Consumers_Gen%20Z%20Trends.jpg

Insights_Pages_Consumers_Gen%20Z%20Trends.jpg

1354 ms

Careers-Header.jpg

Careers-Header.jpg

1354 ms

GfK_House_Gaming_DSC_8096.jpeg

GfK_House_Gaming_DSC_8096.jpeg

1355 ms

GfK_Office_BoardRoom_DSC_2311.jpeg

GfK_Office_BoardRoom_DSC_2311.jpeg

1372 ms

Home-Featured-Insights-Behavior-Change.jpg

Home-Featured-Insights-Behavior-Change.jpg

1372 ms

Industry%20Page_Auto_Hero%20Image.jpg

Industry%20Page_Auto_Hero%20Image.jpg

1372 ms

GfK%20Logo%20SVG.svg

GfK%20Logo%20SVG.svg

693 ms

language.svg

language.svg

839 ms

landing

landing

145 ms

Accessibility Review

gfk.de accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

gfk.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

gfk.de SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gfk.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gfk.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gfk.de

Open Graph data is detected on the main page of Gfk. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: