Tools & Wizards About Us
ghdhair.net screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

ghdhair.net

ghd® Official Website | Award winning Hair Tools & Styling Products

Page Load Speed

3.5 sec in total

First Response

62 ms

Resources Loaded

3.2 sec

Page Rendered

200 ms

ghdhair.net screenshot

About Website

Welcome to ghdhair.net homepage info - get ready to check Ghd Hair best content for United Kingdom right away, or after learning these important things about ghdhair.net

Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.

Visit ghdhair.net

Key Findings

We analyzed Ghdhair.net page load time and found that the first response time was 62 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ghdhair.net performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value3,800 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.913

3/100

15%

TTI (Time to Interactive)

Value19.0 s

3/100

10%

Network Requests Diagram

www.ghdhair.com

62 ms

styles.927d649896a69e3a9c89.css

132 ms

ghdlogo.svg

1006 ms

UK_Sale_Mob_Nav_banner_975x330.jpg

1007 ms

Pink22_Mobile_Nav_Banner_Global.jpg

1003 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ghdhair.net, 41% (21 requests) were made to Ghdhair.com and 6% (3 requests) were made to C.webtrends-optimize.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Media.ghdhair.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 235.7 kB (13%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ghdhair.net main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 232.2 kB

  • Original 257.7 kB
  • After minification 254.0 kB
  • After compression 25.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 232.2 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 26 B

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ghd Hair images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 3.4 kB

  • Original 39.5 kB
  • After minification 39.2 kB
  • After compression 36.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 92 B

  • Original 71.3 kB
  • After minification 71.3 kB
  • After compression 71.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ghdhair.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (38%)

Requests Now

45

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ghd Hair. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.ghdhair.com

www.ghdhair.com

62 ms

styles.927d649896a69e3a9c89.css

styles.927d649896a69e3a9c89.css

132 ms

ghdlogo.svg

ghdlogo.svg

1006 ms

UK_Sale_Mob_Nav_banner_975x330.jpg

UK_Sale_Mob_Nav_banner_975x330.jpg

1007 ms

Pink22_Mobile_Nav_Banner_Global.jpg

Pink22_Mobile_Nav_Banner_Global.jpg

1003 ms

New_Original_All_Stylers_Mobile_Navigation_Image_Global.jpg

New_Original_All_Stylers_Mobile_Navigation_Image_Global.jpg

1008 ms

ghd-icons.svg

ghd-icons.svg

46 ms

icon-close-bold.svg

icon-close-bold.svg

65 ms

runtime-es5.cbae0676294e2237fc20.js

runtime-es5.cbae0676294e2237fc20.js

57 ms

polyfills-es5.8c1886c0c55502911f62.js

polyfills-es5.8c1886c0c55502911f62.js

60 ms

main-es5.99a22c73044eae20e5cf.js

main-es5.99a22c73044eae20e5cf.js

166 ms

Hot_Brushes_Mobile_Nav_3250X1110.jpg

Hot_Brushes_Mobile_Nav_3250X1110.jpg

994 ms

Hair_Dryers_Mobile_Nav_3250X1110.jpg

Hair_Dryers_Mobile_Nav_3250X1110.jpg

995 ms

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

996 ms

Hair_Brushes_Mobile_Nav_3250X1110.jpg

Hair_Brushes_Mobile_Nav_3250X1110.jpg

999 ms

Hair_Products_3_Mobile_Nav_3250X1110.jpg

Hair_Products_3_Mobile_Nav_3250X1110.jpg

999 ms

Hairstyles_Mobile_Nav_3250X1110.jpg

Hairstyles_Mobile_Nav_3250X1110.jpg

1001 ms

UK_MBF_Stylers_HeroBanner.jpg

UK_MBF_Stylers_HeroBanner.jpg

1006 ms

UK_MBF_MiniHPW.jpg

UK_MBF_MiniHPW.jpg

1002 ms

UK_HP_HeliosWP_Banner.jpg

UK_HP_HeliosWP_Banner.jpg

1003 ms

Split_Banner_Compare_Curlers.jpg

Split_Banner_Compare_Curlers.jpg

1000 ms

UK_OrchPink_CollectionUp_SplitBanner.jpg

UK_OrchPink_CollectionUp_SplitBanner.jpg

1004 ms

Pink22_HP_Carousel_1_Global.jpg

Pink22_HP_Carousel_1_Global.jpg

1010 ms

Pink22_HP_Carousel_2_Global.jpg

Pink22_HP_Carousel_2_Global.jpg

1002 ms

Pink22_HP_Carousel_3_Global.jpg

Pink22_HP_Carousel_3_Global.jpg

1006 ms

Pink22_HP_Carousel_4_Global.jpg

Pink22_HP_Carousel_4_Global.jpg

1007 ms

FacebookIcon.png

FacebookIcon.png

1007 ms

InstagramIcon.png

InstagramIcon.png

1008 ms

YoutubeIcon.png

YoutubeIcon.png

1008 ms

flag-uk.svg

flag-uk.svg

110 ms

css

css

848 ms

514-es5.889489d6c1e7ffca0039.js

514-es5.889489d6c1e7ffca0039.js

57 ms

icon-gold-chevron.svg

icon-gold-chevron.svg

426 ms

icon-white-phone.svg

icon-white-phone.svg

432 ms

icon-white-envelope.svg

icon-white-envelope.svg

431 ms

894-es5.b7b0481aab3d63c4861a.js

894-es5.b7b0481aab3d63c4861a.js

404 ms

basesites

basesites

440 ms

wt.js

wt.js

506 ms

common.json

common.json

272 ms

common.json

common.json

273 ms

HelveticaNew-Lightghd.woff

HelveticaNew-Lightghd.woff

129 ms

HelveticaNewghd.woff

HelveticaNewghd.woff

119 ms

HelveticaNew-Mediumghd.woff

HelveticaNew-Mediumghd.woff

118 ms

HelveticaNew-Boldghd.woff

HelveticaNew-Boldghd.woff

85 ms

ITCAvantGardePro-Bold.woff

ITCAvantGardePro-Bold.woff

85 ms

608-es5.a0d5a33e3313a71a96a7.js

608-es5.a0d5a33e3313a71a96a7.js

33 ms

site.min.js

site.min.js

215 ms

gtm.js

gtm.js

181 ms

common.js

common.js

24 ms

wt_debugger.js

wt_debugger.js

156 ms

pages

pages

18 ms

Accessibility Review

ghdhair.net accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ghdhair.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ghdhair.net SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ghdhair.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ghdhair.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ghdhair.net

Open Graph description is not detected on the main page of Ghd Hair. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: