Tools & Wizards About Us
ghdhairstraighteners.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ghdhairstraighteners.com

ghd® Official Website | Award winning Hair Tools & Styling Products

Page Load Speed

5.7 sec in total

First Response

458 ms

Resources Loaded

3.3 sec

Page Rendered

2 sec

ghdhairstraighteners.com screenshot

About Website

Welcome to ghdhairstraighteners.com homepage info - get ready to check Ghd Hair Straighteners best content right away, or after learning these important things about ghdhairstraighteners.com

Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.

Visit ghdhairstraighteners.com

Key Findings

We analyzed Ghdhairstraighteners.com page load time and found that the first response time was 458 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

ghdhairstraighteners.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value22.3 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value6,970 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.34

33/100

15%

TTI (Time to Interactive)

Value22.8 s

1/100

10%

Network Requests Diagram

www.ghdhair.com

458 ms

styles.75b6c27698b09668.css

72 ms

ruxitagentjs_A7NVfgqrux_10293240704151944.js

31 ms

runtime.d47fff97e1efa885.js

33 ms

polyfills.6e4c09b6a64a1743.js

20 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ghdhairstraighteners.com, 37% (17 requests) were made to Ghdhair.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Media.ghdhair.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.3 MB (47%)

Content Size

4.8 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ghdhairstraighteners.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 418.0 kB

  • Original 478.0 kB
  • After minification 456.6 kB
  • After compression 60.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 418.0 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 26 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ghd Hair Straighteners images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 1.8 MB

  • Original 2.5 MB
  • After minification 2.5 MB
  • After compression 684.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.8 MB or 73% of the original size.

CSS Optimization

-0%

Potential reduce by 37 B

  • Original 66.6 kB
  • After minification 66.6 kB
  • After compression 66.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ghdhairstraighteners.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (29%)

Requests Now

41

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ghd Hair Straighteners. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.ghdhair.com

www.ghdhair.com

458 ms

styles.75b6c27698b09668.css

styles.75b6c27698b09668.css

72 ms

ruxitagentjs_A7NVfgqrux_10293240704151944.js

ruxitagentjs_A7NVfgqrux_10293240704151944.js

31 ms

runtime.d47fff97e1efa885.js

runtime.d47fff97e1efa885.js

33 ms

polyfills.6e4c09b6a64a1743.js

polyfills.6e4c09b6a64a1743.js

20 ms

main.d7bf4744bb7c81a3.js

main.d7bf4744bb7c81a3.js

491 ms

5WlZkeWQ

5WlZkeWQ

60 ms

ghdlogo.svg

ghdlogo.svg

338 ms

Pink2024_Mobile_Nav_Image_UK.jpg

Pink2024_Mobile_Nav_Image_UK.jpg

526 ms

Pink2024_Desk_Nav_Image_UK.jpg

Pink2024_Desk_Nav_Image_UK.jpg

208 ms

Mobile_Navigation_Image_Straighteners_Chronos_UK.jpg

Mobile_Navigation_Image_Straighteners_Chronos_UK.jpg

778 ms

Desktop_Navigation_Image_Straighteners_Chronos_UK.jpg

Desktop_Navigation_Image_Straighteners_Chronos_UK.jpg

211 ms

WetToDry_Mobile_Navigation_Image_Category_uk.jpg

WetToDry_Mobile_Navigation_Image_Category_uk.jpg

619 ms

DuetBlowdry_Desk_uk.jpg

DuetBlowdry_Desk_uk.jpg

211 ms

Hot_Brushes_Mobile_Nav_3250X1110.jpg

Hot_Brushes_Mobile_Nav_3250X1110.jpg

213 ms

Hair_Dryers_Mobile_Nav_3250X1110.jpg

Hair_Dryers_Mobile_Nav_3250X1110.jpg

596 ms

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

677 ms

Hair_Brushes_Mobile_Nav_3250X1110.jpg

Hair_Brushes_Mobile_Nav_3250X1110.jpg

246 ms

Hair_Products_3_Mobile_Nav_3250X1110.jpg

Hair_Products_3_Mobile_Nav_3250X1110.jpg

747 ms

Hairstyles_Mobile_Nav_UKUpdate.jpg

Hairstyles_Mobile_Nav_UKUpdate.jpg

970 ms

Pink24_Product_Hero_Desktop_R2_UK.jpg

Pink24_Product_Hero_Desktop_R2_UK.jpg

1261 ms

Blowdry24_d_Homepage_Hero_R2_UK.jpg

Blowdry24_d_Homepage_Hero_R2_UK.jpg

1527 ms

UK_Plat_GWP_Aug24v2NewExport@2x.jpg

UK_Plat_GWP_Aug24v2NewExport@2x.jpg

1301 ms

WOBAS_FY25_SummerSafety_chronos_glide_JPEG_16_9_exp0825_uk.jpg

WOBAS_FY25_SummerSafety_chronos_glide_JPEG_16_9_exp0825_uk.jpg

1532 ms

SplitBanner_CurveCategory_Aug24_UK.jpg

SplitBanner_CurveCategory_Aug24_UK.jpg

792 ms

Pink24_Homepage_SupportContainer_Donation_UK.jpg

Pink24_Homepage_SupportContainer_Donation_UK.jpg

1243 ms

August24_Blowdry_Volume_Forever_Support_Container_UK.jpg

August24_Blowdry_Volume_Forever_Support_Container_UK.jpg

1567 ms

August24_Chronos_Support_Container_UK.jpg

August24_Chronos_Support_Container_UK.jpg

2352 ms

Pink24_Homepage_SupportContainer_CompareStylers_UK.jpg

Pink24_Homepage_SupportContainer_CompareStylers_UK.jpg

2059 ms

Pink24_HomePage_Carousel_Product_Platinum+_UK.jpg

Pink24_HomePage_Carousel_Product_Platinum+_UK.jpg

1837 ms

Pink24_HomePage_Carousel_Product_Max_UK.jpg

Pink24_HomePage_Carousel_Product_Max_UK.jpg

2072 ms

Pink24_HomePage_Carousel_Product_Glide_UK.jpg

Pink24_HomePage_Carousel_Product_Glide_UK.jpg

2043 ms

Pink24_HomePage_Carousel_Product_Helios_UK.jpg

Pink24_HomePage_Carousel_Product_Helios_UK.jpg

2082 ms

FacebookIcon.png

FacebookIcon.png

1842 ms

InstagramIcon.png

InstagramIcon.png

1849 ms

YoutubeIcon.png

YoutubeIcon.png

1868 ms

ghd-icons.svg

ghd-icons.svg

243 ms

icon-close-bold.svg

icon-close-bold.svg

167 ms

icon-gold-chevron.svg

icon-gold-chevron.svg

111 ms

flag-uk.svg

flag-uk.svg

122 ms

icon-white-phone.svg

icon-white-phone.svg

126 ms

icon-white-envelope.svg

icon-white-envelope.svg

123 ms

HelveticaNew-Lightghd.woff

HelveticaNew-Lightghd.woff

168 ms

HelveticaNewghd.woff

HelveticaNewghd.woff

152 ms

HelveticaNew-Boldghd.woff

HelveticaNew-Boldghd.woff

243 ms

ITCAvantGardePro-Bold.woff

ITCAvantGardePro-Bold.woff

106 ms

Accessibility Review

ghdhairstraighteners.com accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

ghdhairstraighteners.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ghdhairstraighteners.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ghdhairstraighteners.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ghdhairstraighteners.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ghdhairstraighteners.com

Open Graph description is not detected on the main page of Ghd Hair Straighteners. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: