Tools & Wizards About Us
ghds.co.uk screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ghds.co.uk

ghd® Official Website | Award winning Hair Tools & Styling Products

Page Load Speed

3.3 sec in total

First Response

87 ms

Resources Loaded

2.2 sec

Page Rendered

1 sec

ghds.co.uk screenshot

About Website

Visit ghds.co.uk now to see the best up-to-date Ghd S content and also check out these interesting facts you probably never knew about ghds.co.uk

Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.

Visit ghds.co.uk

Key Findings

We analyzed Ghds.co.uk page load time and found that the first response time was 87 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ghds.co.uk performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value22.3 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value9,620 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.337

33/100

15%

TTI (Time to Interactive)

Value23.6 s

1/100

10%

Network Requests Diagram

www.ghdhair.com

87 ms

styles.6ca0913befed6c88.css

36 ms

ruxitagentjs_A7NQVfgqrux_10285240307101407.js

93 ms

runtime.8f3009941aeda818.js

26 ms

polyfills.8116719b0277d7b4.js

27 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ghds.co.uk, 40% (17 requests) were made to Ghdhair.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Media.ghdhair.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 393.6 kB (18%)

Content Size

2.2 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ghds.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 391.6 kB

  • Original 448.6 kB
  • After minification 428.5 kB
  • After compression 57.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 391.6 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 26 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ghd S images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 662.7 kB
  • After minification 662.7 kB
  • After compression 661.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 213 B

  • Original 65.4 kB
  • After minification 65.4 kB
  • After compression 65.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ghds.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (35%)

Requests Now

37

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ghd S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.ghdhair.com

www.ghdhair.com

87 ms

styles.6ca0913befed6c88.css

styles.6ca0913befed6c88.css

36 ms

ruxitagentjs_A7NQVfgqrux_10285240307101407.js

ruxitagentjs_A7NQVfgqrux_10285240307101407.js

93 ms

runtime.8f3009941aeda818.js

runtime.8f3009941aeda818.js

26 ms

polyfills.8116719b0277d7b4.js

polyfills.8116719b0277d7b4.js

27 ms

main.3c0b013b8e12b7e6.js

main.3c0b013b8e12b7e6.js

91 ms

kQX2N9VBM

kQX2N9VBM

1137 ms

ghdlogo.svg

ghdlogo.svg

116 ms

SS24_NavImage_Mobile_uk.jpg

SS24_NavImage_Mobile_uk.jpg

386 ms

SS24_NavImage_Desktop_uk.jpg

SS24_NavImage_Desktop_uk.jpg

202 ms

Mobile_Navigation_Image_Straighteners_Chronos_UK.jpg

Mobile_Navigation_Image_Straighteners_Chronos_UK.jpg

543 ms

Desktop_Navigation_Image_Straighteners_Chronos_UK.jpg

Desktop_Navigation_Image_Straighteners_Chronos_UK.jpg

186 ms

Duet_Style_Mobile_Nav_uk.jpg

Duet_Style_Mobile_Nav_uk.jpg

318 ms

Duet_Style_Desktop_Nav_UK.jpg

Duet_Style_Desktop_Nav_UK.jpg

1826 ms

Hot_Brushes_Mobile_Nav_3250X1110.jpg

Hot_Brushes_Mobile_Nav_3250X1110.jpg

196 ms

Hair_Dryers_Mobile_Nav_3250X1110.jpg

Hair_Dryers_Mobile_Nav_3250X1110.jpg

584 ms

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

All_Curve_Thin_Wand_Mobile_Nav_Image_Global.jpg

641 ms

Hair_Brushes_Mobile_Nav_3250X1110.jpg

Hair_Brushes_Mobile_Nav_3250X1110.jpg

372 ms

Hair_Products_3_Mobile_Nav_3250X1110.jpg

Hair_Products_3_Mobile_Nav_3250X1110.jpg

919 ms

Hairstyles_Mobile_Nav_UKUpdate.jpg

Hairstyles_Mobile_Nav_UKUpdate.jpg

389 ms

SS24_d_HP_HeroImage_UK.jpg

SS24_d_HP_HeroImage_UK.jpg

834 ms

SS24_d_HP_duet_HeroImage_new_UK.jpg

SS24_d_HP_duet_HeroImage_new_UK.jpg

562 ms

Mini24_Duet_SecondaryContainer_HP_uk.jpg

Mini24_Duet_SecondaryContainer_HP_uk.jpg

578 ms

UK_Core_Helios_Discount_SplitBanner_May24.jpg

UK_Core_Helios_Discount_SplitBanner_May24.jpg

585 ms

UK-HP-Curler-Discount-May24.jpg

UK-HP-Curler-Discount-May24.jpg

591 ms

Mini24_Homepage_SecondaryContainer_All4_UK.jpg

Mini24_Homepage_SecondaryContainer_All4_UK.jpg

594 ms

SS24_CP_Quiz_SecondaryContainerImage_8_UK.jpg

SS24_CP_Quiz_SecondaryContainerImage_8_UK.jpg

1364 ms

Mini24_Homepage_SecondaryContainer_2_uk.jpg

Mini24_Homepage_SecondaryContainer_2_uk.jpg

599 ms

CampaignPage_SecondaryContainer_Comparison_UK_10.jpg

CampaignPage_SecondaryContainer_Comparison_UK_10.jpg

604 ms

FacebookIcon.png

FacebookIcon.png

610 ms

InstagramIcon.png

InstagramIcon.png

616 ms

YoutubeIcon.png

YoutubeIcon.png

620 ms

ghd-icons.svg

ghd-icons.svg

112 ms

icon-close-bold.svg

icon-close-bold.svg

21 ms

icon-gold-chevron.svg

icon-gold-chevron.svg

71 ms

flag-uk.svg

flag-uk.svg

28 ms

icon-white-phone.svg

icon-white-phone.svg

41 ms

icon-white-envelope.svg

icon-white-envelope.svg

46 ms

HelveticaNew-Lightghd.woff

HelveticaNew-Lightghd.woff

52 ms

HelveticaNewghd.woff

HelveticaNewghd.woff

68 ms

HelveticaNew-Boldghd.woff

HelveticaNew-Boldghd.woff

61 ms

ITCAvantGardePro-Bold.woff

ITCAvantGardePro-Bold.woff

19 ms

Accessibility Review

ghds.co.uk accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

ghds.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ghds.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ghds.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ghds.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ghds.co.uk

Open Graph description is not detected on the main page of Ghd S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: