Tools & Wizards About Us
gifting.digital screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    65% of websites

  • 100

    SEO

    Google-friendlier than
    96% of websites

gifting.digital

The GIFT Box – Tools and ways of working to help museums make richer digital experiences for their visitors

Page Load Speed

39.5 sec in total

First Response

638 ms

Resources Loaded

4 sec

Page Rendered

34.9 sec

gifting.digital screenshot

About Website

Welcome to gifting.digital homepage info - get ready to check GIFT Ing best content right away, or after learning these important things about gifting.digital

A framework to support museums develop meaningful and personalised experiences for their visitors.

Visit gifting.digital

Key Findings

We analyzed Gifting.digital page load time and found that the first response time was 638 ms and then it took 38.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

gifting.digital performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

1/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value72.3 s

0/100

10%

Network Requests Diagram

gifting.digital

638 ms

wp-emoji-release.min.js

126 ms

style.min.css

195 ms

normalize.css

298 ms

main.css

307 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 76% of them (45 requests) were addressed to the original Gifting.digital, 8% (5 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Gifting.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (5%)

Content Size

26.4 MB

After Optimization

25.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gifting.digital main page is 26.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 26.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 26.1 kB

  • Original 33.2 kB
  • After minification 32.4 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.1 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 1.1 MB

  • Original 26.1 MB
  • After minification 25.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. GIFT Ing images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 52.1 kB

  • Original 95.5 kB
  • After minification 84.4 kB
  • After compression 43.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 52.1 kB or 55% of the original size.

CSS Optimization

-87%

Potential reduce by 106.2 kB

  • Original 122.8 kB
  • After minification 103.4 kB
  • After compression 16.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gifting.digital needs all CSS files to be minified and compressed as it can save up to 106.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (34%)

Requests Now

50

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GIFT Ing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

gifting.digital

gifting.digital

638 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

126 ms

style.min.css

style.min.css

195 ms

normalize.css

normalize.css

298 ms

main.css

main.css

307 ms

bootstrap.min.css

bootstrap.min.css

37 ms

style.css

style.css

314 ms

modernizr-3.6.0.min.js

modernizr-3.6.0.min.js

312 ms

popper-1.12.9.min.js

popper-1.12.9.min.js

317 ms

jquery.js

jquery.js

419 ms

jquery-migrate.min.js

jquery-migrate.min.js

397 ms

bootstrap-4.0.0.min.js

bootstrap-4.0.0.min.js

402 ms

plugins.js

plugins.js

409 ms

main.js

main.js

410 ms

js

js

114 ms

smooth-scroll.polyfills.js

smooth-scroll.polyfills.js

410 ms

wp-embed.min.js

wp-embed.min.js

691 ms

css

css

35 ms

gtm.js

gtm.js

196 ms

gift-logo-white.png

gift-logo-white.png

157 ms

hamburger-menu.png

hamburger-menu.png

156 ms

front-page-image-contrast-reduced.jpg

front-page-image-contrast-reduced.jpg

788 ms

museum-wall.jpg

museum-wall.jpg

767 ms

visitorbox-design-cards-3-1.jpg

visitorbox-design-cards-3-1.jpg

766 ms

IMG_8144.jpg

IMG_8144.jpg

898 ms

UNADJUSTEDNONRAW_thumb_51.jpg

UNADJUSTEDNONRAW_thumb_51.jpg

657 ms

Cardogrpaher4.jpg

Cardogrpaher4.jpg

977 ms

Scenarios.jpg

Scenarios.jpg

1061 ms

woman-looking-at-monter-compressed.jpg

woman-looking-at-monter-compressed.jpg

1603 ms

DSC0100.jpg

DSC0100.jpg

1594 ms

IMG_6764-copy3.jpg

IMG_6764-copy3.jpg

1100 ms

oneminute2.jpg

oneminute2.jpg

1000 ms

gift2.jpg

gift2.jpg

1285 ms

artcodes-tile.jpg

artcodes-tile.jpg

1105 ms

Vrtefacts3.jpg

Vrtefacts3.jpg

1362 ms

scannerbox.jpg

scannerbox.jpg

1324 ms

giftviz_brighton_grey2.jpg

giftviz_brighton_grey2.jpg

1243 ms

Ideation.jpg

Ideation.jpg

1353 ms

Change.jpg

Change.jpg

1396 ms

eu-flag-footer.png

eu-flag-footer.png

1427 ms

it-university-of-copenhagen.jpg

it-university-of-copenhagen.jpg

1457 ms

the-university-of-nottingham.png

the-university-of-nottingham.png

1463 ms

uppsala-universitet.png

uppsala-universitet.png

1503 ms

blast-theory.png

blast-theory.png

1534 ms

nextgame.png

nextgame.png

1559 ms

europeana.png

europeana.png

1566 ms

culture-24.png

culture-24.png

1609 ms

lovelo-black-webfont.woff

lovelo-black-webfont.woff

1487 ms

XRXV3I6Li01BKofINeaETMnFcQ.ttf

XRXV3I6Li01BKofINeaETMnFcQ.ttf

169 ms

XRXW3I6Li01BKofAjsOUYevNWzgPDA.ttf

XRXW3I6Li01BKofAjsOUYevNWzgPDA.ttf

171 ms

XRXW3I6Li01BKofAksCUYevNWzgPDA.ttf

XRXW3I6Li01BKofAksCUYevNWzgPDA.ttf

203 ms

sofia-pro-bold-webfont.woff

sofia-pro-bold-webfont.woff

1510 ms

QldgNThLqRwH-OJ1UHjlKENVzkWGVkL3GZQmAwLYxYWI2qfdm7Lpp2I7WR32knWbycs.ttf

QldgNThLqRwH-OJ1UHjlKENVzkWGVkL3GZQmAwLYxYWI2qfdm7Lpp2I7WR32knWbycs.ttf

201 ms

QldgNThLqRwH-OJ1UHjlKENVzkWGVkL3GZQmAwLYxYWI2qfdm7Lpp4U8WR32knWbycs.ttf

QldgNThLqRwH-OJ1UHjlKENVzkWGVkL3GZQmAwLYxYWI2qfdm7Lpp4U8WR32knWbycs.ttf

201 ms

hex.js

hex.js

297 ms

analytics.js

analytics.js

152 ms

collect

collect

26 ms

collect

collect

86 ms

frame.html

frame.html

79 ms

Accessibility Review

gifting.digital accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

gifting.digital best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

gifting.digital SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gifting.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gifting.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gifting.digital

Open Graph description is not detected on the main page of GIFT Ing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: