Tools & Wizards About Us
giftwaredirect.com.au screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

giftwaredirect.com.au

Personalised Gifts Australia | Personalised Wedding Gifts - Giftware Direct

Page Load Speed

9.3 sec in total

First Response

1.5 sec

Resources Loaded

6.9 sec

Page Rendered

905 ms

giftwaredirect.com.au screenshot

About Website

Welcome to giftwaredirect.com.au homepage info - get ready to check Giftware Direct best content for Australia right away, or after learning these important things about giftwaredirect.com.au

Shop personalised gifts Australia at Giftware Direct. We offer a wide range of personalised products such as personalised wedding gifts for guests, favours, & more. Order now!

Visit giftwaredirect.com.au

Key Findings

We analyzed Giftwaredirect.com.au page load time and found that the first response time was 1.5 sec and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

giftwaredirect.com.au performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.4 s

0/100

25%

SI (Speed Index)

Value22.5 s

0/100

10%

TBT (Total Blocking Time)

Value2,780 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.387

27/100

15%

TTI (Time to Interactive)

Value34.0 s

0/100

10%

Network Requests Diagram

giftwaredirect.com.au

1461 ms

j.php

76 ms

loader.js

163 ms

gtm.js

96 ms

global.css

993 ms

Our browser made a total of 217 requests to load all elements on the main page. We found that 46% of them (100 requests) were addressed to the original Giftwaredirect.com.au, 17% (37 requests) were made to Staticw2.yotpo.com and 16% (34 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Giftwaredirect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 367.2 kB (40%)

Content Size

926.3 kB

After Optimization

559.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Giftwaredirect.com.au main page is 926.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. HTML takes 427.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 363.0 kB

  • Original 427.3 kB
  • After minification 426.5 kB
  • After compression 64.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 363.0 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 825 B

  • Original 141.2 kB
  • After minification 140.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Giftware Direct images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.2 kB

  • Original 298.0 kB
  • After minification 298.0 kB
  • After compression 294.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 80 B

  • Original 59.8 kB
  • After minification 59.8 kB
  • After compression 59.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Giftwaredirect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 103 (58%)

Requests Now

177

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 177 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Giftware Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 41 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

giftwaredirect.com.au

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64 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4iaVQUwaEQXjN_mQ.woff

66 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4jaVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4jaVQUwaEQXjN_mQ.woff

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4saVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4saVQUwaEQXjN_mQ.woff

66 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4kaVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4kaVQUwaEQXjN_mQ.woff

67 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4taVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4taVQUwaEQXjN_mQ.woff

67 ms

yotpo-widget-font.svg

yotpo-widget-font.svg

166 ms

yotpo-widget-font.woff

yotpo-widget-font.woff

166 ms

i

i

129 ms

sign_in_url

sign_in_url

130 ms

i

i

103 ms

i

i

116 ms

i

i

117 ms

i

i

119 ms

Accessibility Review

giftwaredirect.com.au accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

giftwaredirect.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

giftwaredirect.com.au SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Giftwaredirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Giftwaredirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

giftwaredirect.com.au

Open Graph description is not detected on the main page of Giftware Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: