Tools & Wizards About Us
ginspiration.uk screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

ginspiration.uk

Buy Spirits, Kegs & Alcohol Online! | Ginspiration.uk

Page Load Speed

4.5 sec in total

First Response

1.1 sec

Resources Loaded

2.9 sec

Page Rendered

439 ms

ginspiration.uk screenshot

About Website

Click here to check amazing Ginspiration content for United Kingdom. Otherwise, check out these important facts you probably never knew about ginspiration.uk

Ginspiration.uk the cheapest Online Alcoholic Drinks Deals, the home of Rum Bastard and Staffy Rum. Man Cave, home beer kegs, draught systems wines, spirits, and movie memorabilia wall art.

Visit ginspiration.uk

Key Findings

We analyzed Ginspiration.uk page load time and found that the first response time was 1.1 sec and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ginspiration.uk performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value1,280 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.718

7/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

index.asp

1148 ms

css

48 ms

theme.dymc.css

508 ms

shopui.css

85 ms

agecheck-js.css

36 ms

Our browser made a total of 203 requests to load all elements on the main page. We found that 2% of them (5 requests) were addressed to the original Ginspiration.uk, 78% (159 requests) were made to Files.ekmcdn.com and 10% (20 requests) were made to 2.cdn.ekm.net. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Ginspiration.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 554.2 kB (10%)

Content Size

5.6 MB

After Optimization

5.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ginspiration.uk main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 527.9 kB

  • Original 567.4 kB
  • After minification 442.0 kB
  • After compression 39.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 125.4 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 527.9 kB or 93% of the original size.

Image Optimization

-0%

Potential reduce by 525 B

  • Original 4.9 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ginspiration images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 4.3 kB

  • Original 101.2 kB
  • After minification 101.2 kB
  • After compression 96.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-29%

Potential reduce by 21.4 kB

  • Original 74.8 kB
  • After minification 74.7 kB
  • After compression 53.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ginspiration.uk needs all CSS files to be minified and compressed as it can save up to 21.4 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (17%)

Requests Now

196

After Optimization

163

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 196 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ginspiration. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

index.asp

index.asp

1148 ms

css

css

48 ms

theme.dymc.css

theme.dymc.css

508 ms

shopui.css

shopui.css

85 ms

agecheck-js.css

agecheck-js.css

36 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

33 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

44 ms

upsell-splide-init.min.js

upsell-splide-init.min.js

49 ms

softcart.min.css

softcart.min.css

49 ms

softcart.min.js

softcart.min.js

50 ms

historytracker.js

historytracker.js

51 ms

productimagebadge.css

productimagebadge.css

50 ms

productimagebadge.min.js

productimagebadge.min.js

51 ms

announcementBar.min.js

announcementBar.min.js

51 ms

ekm-banner.css

ekm-banner.css

51 ms

isMobileDevice.js

isMobileDevice.js

52 ms

ekm-banner.js

ekm-banner.js

52 ms

newslettersignup.js

newslettersignup.js

15 ms

theme.js

theme.js

21 ms

newsletterpopup.js

newsletterpopup.js

7 ms

shopui.js

shopui.js

15 ms

agecheck-js.js

agecheck-js.js

13 ms

stats-global.js

stats-global.js

410 ms

css

css

22 ms

gtm.js

gtm.js

48 ms

fbevents.js

fbevents.js

22 ms

analytics.js

analytics.js

45 ms

fa-safe.css

fa-safe.css

86 ms

collect

collect

23 ms

js

js

373 ms

sdk.js

sdk.js

25 ms

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ginspiration-banner-2020.png

145 ms

visa.png

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143 ms

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144 ms

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newsletter-sign-up.jpg

144 ms

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362 ms

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362 ms

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361 ms

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364 ms

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364 ms

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367 ms

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366 ms

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366 ms

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365 ms

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367 ms

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366 ms

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413 ms

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408 ms

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408 ms

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408 ms

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413 ms

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412 ms

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500 ms

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457 ms

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458 ms

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458 ms

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456 ms

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456 ms

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458 ms

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499 ms

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499 ms

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500 ms

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499 ms

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500 ms

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501 ms

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502 ms

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503 ms

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502 ms

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499 ms

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360 ms

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412 ms

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358 ms

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359 ms

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359 ms

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359 ms

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359 ms

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394 ms

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435 ms

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pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

393 ms

sdk.js

sdk.js

324 ms

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363 ms

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363 ms

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377 ms

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147 ms

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147 ms

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145 ms

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143 ms

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143 ms

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144 ms

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146 ms

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146 ms

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146 ms

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144 ms

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144 ms

112 ms

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105 ms

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105 ms

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106 ms

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101 ms

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103 ms

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102 ms

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61 ms

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61 ms

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60 ms

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60 ms

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60 ms

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63 ms

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62 ms

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62 ms

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62 ms

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62 ms

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64 ms

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62 ms

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63 ms

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63 ms

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63 ms

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63 ms

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64 ms

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65 ms

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62 ms

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63 ms

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64 ms

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62 ms

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63 ms

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63 ms

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64 ms

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63 ms

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64 ms

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63 ms

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63 ms

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63 ms

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64 ms

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63 ms

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371 ms

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61 ms

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411 ms

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61 ms

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62 ms

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62 ms

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sombrero-mexicano-strawberry-tequila-cream-liqueur-70cl-115457-1-p.jpg

61 ms

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sombrero-mexicano-passionfruit-tequila-cream-liqueur-70cl-115451-1-p.jpg

61 ms

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hooch-lime-vodka-70cl-115373-1-p.jpg

28 ms

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benjamin-hall-blackberry-gin-70cl-115365-1-p.jpg

27 ms

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benjamin-hall-sicilian-lemon-gin-70cl-115357-p.jpg

27 ms

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benjamin-hall-strawberry-gin-70cl-115348-1-p.jpg

28 ms

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28 ms

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27 ms

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28 ms

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27 ms

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28 ms

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28 ms

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rum-bastard-blueberry-caribbean-spiced-rum-liqueur-50cl-115142-p.jpg

27 ms

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27 ms

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27 ms

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28 ms

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26 ms

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28 ms

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29 ms

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27 ms

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27 ms

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27 ms

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27 ms

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27 ms

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selkirk-s-island-white-zinfandel-18.7cl-114980-p.jpg

30 ms

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29 ms

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29 ms

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31 ms

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29 ms

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30 ms

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29 ms

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29 ms

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30 ms

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28 ms

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tamnavulin-speyside-single-malt-sherry-cask-edition-scotch-whisky-70cl-114748-p.jpg

28 ms

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22 ms

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aerstone-sea-cask-single-malt-scotch-whisky-70cl-114738-1-p.jpg

21 ms

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21 ms

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21 ms

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it-s-a-gin-ting-berries-berries-berries-gin-70cl-114718-1-p.jpg

20 ms

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20 ms

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22 ms

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22 ms

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22 ms

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21 ms

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22 ms

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22 ms

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rum-bastard-ghost-naga-chilli-gift-set-caribbean-spiced-rum-liqueur-50cl-tumbler-114573-1-p.jpg

20 ms

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21 ms

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22 ms

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22 ms

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21 ms

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21 ms

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scorch-chilli-infused-blood-orange-whiskey-liqueur-70cl-114460-p.jpg

21 ms

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21 ms

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20 ms

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boe-raspberry-and-white-chocolate-vodka-cream-liqueur-70cl-114421-1-p.jpg

21 ms

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kraken-black-cherry-madagascan-vanilla-black-spiced-rum-70cl-114409-1-p.jpg

19 ms

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fris-vodka-70cl-114404-1-p.jpg

19 ms

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liverpool-organic-dry-gin-70cl-114126-dv-p.jpg

31 ms

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rum-bastard-bottom-feature.jpg

19 ms

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19 ms

18-plus.jpg

18-plus.jpg

18 ms

Accessibility Review

ginspiration.uk accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

ginspiration.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ginspiration.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ginspiration.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ginspiration.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ginspiration.uk

Open Graph description is not detected on the main page of Ginspiration. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: