Tools & Wizards About Us
goldsmart.co.nz screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

goldsmart.co.nz

Gold Buyers Auckland - Safe, Discreet, Fast & Convenient | Gold Smart

Page Load Speed

5.8 sec in total

First Response

744 ms

Resources Loaded

4.3 sec

Page Rendered

727 ms

goldsmart.co.nz screenshot

About Website

Visit goldsmart.co.nz now to see the best up-to-date Gold Smart content for India and also check out these interesting facts you probably never knew about goldsmart.co.nz

Thousands of gold buyers Auckland wide and throughout New Zealand have placed their trust & confidence in Gold Smart. See what makes us the highest rated in NZ!

Visit goldsmart.co.nz

Key Findings

We analyzed Goldsmart.co.nz page load time and found that the first response time was 744 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

goldsmart.co.nz performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value7.2 s

29/100

10%

TBT (Total Blocking Time)

Value3,240 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

goldsmart.co.nz

744 ms

www.goldsmart.co.nz

1805 ms

style.min.css

39 ms

olark-wp-public.css

81 ms

bootstrap.min.css

54 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 53% of them (44 requests) were addressed to the original Goldsmart.co.nz, 11% (9 requests) were made to Static.olark.com and 5% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Goldsmart.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.6 kB (12%)

Content Size

780.7 kB

After Optimization

683.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Goldsmart.co.nz main page is 780.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 339.3 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 81.6 kB

  • Original 99.4 kB
  • After minification 76.3 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.6 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 125 B

  • Original 321.8 kB
  • After minification 321.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gold Smart images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 15.9 kB

  • Original 339.3 kB
  • After minification 339.2 kB
  • After compression 323.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 20.2 kB
  • After minification 20.2 kB
  • After compression 20.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Goldsmart.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (49%)

Requests Now

77

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gold Smart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

goldsmart.co.nz

goldsmart.co.nz

744 ms

www.goldsmart.co.nz

www.goldsmart.co.nz

1805 ms

style.min.css

style.min.css

39 ms

olark-wp-public.css

olark-wp-public.css

81 ms

bootstrap.min.css

bootstrap.min.css

54 ms

edd2lla.css

edd2lla.css

134 ms

style.css

style.css

61 ms

jquery.js

jquery.js

70 ms

olark-wp-public.js

olark-wp-public.js

50 ms

jquery.customSelect.min.js

jquery.customSelect.min.js

81 ms

slick.min.js

slick.min.js

81 ms

simpleParallax.min.js

simpleParallax.min.js

216 ms

js

js

104 ms

custom-es5.js

custom-es5.js

89 ms

api.js

api.js

58 ms

p.css

p.css

36 ms

loader.js

loader.js

220 ms

fbevents.js

fbevents.js

52 ms

gtm.js

gtm.js

137 ms

489649956

489649956

226 ms

bg-pattern.png

bg-pattern.png

114 ms

icon-social-facebook.svg

icon-social-facebook.svg

62 ms

icon-social-twitter.svg

icon-social-twitter.svg

112 ms

icon-social-instagram.svg

icon-social-instagram.svg

111 ms

logo.svg

logo.svg

62 ms

icon-phone.svg

icon-phone.svg

58 ms

icon-line-phone.svg

icon-line-phone.svg

115 ms

icon-line-email.svg

icon-line-email.svg

113 ms

icon-line-chat.svg

icon-line-chat.svg

116 ms

gs-1.png

gs-1.png

1420 ms

video-still-1-824x458.jpg

video-still-1-824x458.jpg

193 ms

icon-video-play.png

icon-video-play.png

195 ms

bg-pattern-grey-grain.png

bg-pattern-grey-grain.png

194 ms

quote.svg

quote.svg

193 ms

ico-star.svg

ico-star.svg

194 ms

icon-arrow-right.svg

icon-arrow-right.svg

197 ms

location@2x.png

location@2x.png

196 ms

op-1.svg

op-1.svg

201 ms

op-2.svg

op-2.svg

199 ms

icon-check.svg

icon-check.svg

198 ms

gold-exchange-auckland.webp

gold-exchange-auckland.webp

202 ms

sell-gold.png

sell-gold.png

1313 ms

home-price-tag.svg

home-price-tag.svg

202 ms

sell-gold-krugerrand-nz.png

sell-gold-krugerrand-nz.png

1145 ms

sell-gold-sovereign-coin.png

sell-gold-sovereign-coin.png

264 ms

sell-gold-maple-coins.png

sell-gold-maple-coins.png

1136 ms

icon-map-marker.svg

icon-map-marker.svg

264 ms

sell-gold-auckland-best-prices.jpg

sell-gold-auckland-best-prices.jpg

318 ms

logo-h.svg

logo-h.svg

305 ms

icon-social-facebook-black.svg

icon-social-facebook-black.svg

430 ms

icon-social-twitter-black.svg

icon-social-twitter-black.svg

433 ms

icon-social-instagram-black.svg

icon-social-instagram-black.svg

449 ms

d

d

50 ms

recaptcha__en.js

recaptcha__en.js

104 ms

d

d

76 ms

1012896349-4ac58be539c6915b4699e4ea874ebc1946fb5eed06ef559d37f79200933f8161-d

1012896349-4ac58be539c6915b4699e4ea874ebc1946fb5eed06ef559d37f79200933f8161-d

101 ms

js

js

91 ms

analytics.js

analytics.js

50 ms

destination

destination

84 ms

bat.js

bat.js

83 ms

app.js

app.js

62 ms

collect

collect

23 ms

collect

collect

135 ms

7491-992-10-1389.js

7491-992-10-1389.js

116 ms

114 ms

128 ms

ga-audiences

ga-audiences

138 ms

17511065.js

17511065.js

13 ms

c

c

67 ms

application2.js

application2.js

121 ms

17511065

17511065

53 ms

25 ms

19 ms

clarity.js

clarity.js

17 ms

storage.html

storage.html

20 ms

storage.js

storage.js

21 ms

visits

visits

87 ms

theme.css

theme.css

22 ms

log.png

log.png

126 ms

favicon-32x32.png

favicon-32x32.png

33 ms

noto-sans-v11-latin-regular.woff

noto-sans-v11-latin-regular.woff

21 ms

noto-sans-v11-latin-700.woff

noto-sans-v11-latin-700.woff

48 ms

c.gif

c.gif

7 ms

Accessibility Review

goldsmart.co.nz accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

goldsmart.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

goldsmart.co.nz SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Goldsmart.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Goldsmart.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

goldsmart.co.nz

Open Graph data is detected on the main page of Gold Smart. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: