Tools & Wizards About Us
goldwell.de screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

goldwell.de

Professional Hair Care Products and Services | GOLDWELL

Page Load Speed

4.8 sec in total

First Response

383 ms

Resources Loaded

3.8 sec

Page Rendered

696 ms

goldwell.de screenshot

About Website

Click here to check amazing GOLDWELL content for Germany. Otherwise, check out these important facts you probably never knew about goldwell.de

Discover professional hair care products and salon hair care services designed for stylists. Explore our innovative hair colour, care, texture and styling products.

Visit goldwell.de

Key Findings

We analyzed Goldwell.de page load time and found that the first response time was 383 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

goldwell.de performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.1 s

1/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value1,290 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.739

6/100

15%

TTI (Time to Interactive)

Value12.8 s

13/100

10%

Network Requests Diagram

goldwell.de

383 ms

www.goldwell.de

883 ms

stylesheet_c82dd2ebbc.css

97 ms

socialshareprivacy.css

176 ms

Main.css

195 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 67% of them (72 requests) were addressed to the original Goldwell.de, 9% (10 requests) were made to D.adroll.com and 4% (4 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Goldwell.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 890.2 kB (35%)

Content Size

2.5 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Goldwell.de main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 46.6 kB

  • Original 56.2 kB
  • After minification 53.2 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.6 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 13.5 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. GOLDWELL images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 311.0 kB

  • Original 488.0 kB
  • After minification 451.2 kB
  • After compression 177.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 311.0 kB or 64% of the original size.

CSS Optimization

-92%

Potential reduce by 519.2 kB

  • Original 564.1 kB
  • After minification 274.2 kB
  • After compression 44.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Goldwell.de needs all CSS files to be minified and compressed as it can save up to 519.2 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (68%)

Requests Now

90

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GOLDWELL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

goldwell.de

goldwell.de

383 ms

www.goldwell.de

www.goldwell.de

883 ms

stylesheet_c82dd2ebbc.css

stylesheet_c82dd2ebbc.css

97 ms

socialshareprivacy.css

socialshareprivacy.css

176 ms

Main.css

Main.css

195 ms

jquery.bxslider.css

jquery.bxslider.css

194 ms

jquery.fancybox.css

jquery.fancybox.css

198 ms

kao-finder.css

kao-finder.css

287 ms

gw-finder.css

gw-finder.css

489 ms

de-styles.css

de-styles.css

398 ms

modernizr.custom.js

modernizr.custom.js

199 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

439 ms

jquery.mousewheel-3.0.6.pack.js

jquery.mousewheel-3.0.6.pack.js

287 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

290 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

291 ms

tab.js

tab.js

293 ms

tooltip.js

tooltip.js

382 ms

popover.js

popover.js

383 ms

responsiveslides.min.js

responsiveslides.min.js

386 ms

placeholders.min.js

placeholders.min.js

389 ms

jquery.animate-shadow-min.js

jquery.animate-shadow-min.js

476 ms

gldw.js

gldw.js

479 ms

parsley.min.js

parsley.min.js

482 ms

tabs.js

tabs.js

486 ms

form.js

form.js

489 ms

typeahead.jquery.min.js

typeahead.jquery.min.js

524 ms

bloodhound.min.js

bloodhound.min.js

570 ms

typeahead.bundle.min.js

typeahead.bundle.min.js

575 ms

autocomplete.js

autocomplete.js

575 ms

socialshareprivacy.js

socialshareprivacy.js

577 ms

facebook.js

facebook.js

580 ms

twitter.js

twitter.js

608 ms

gplus.js

gplus.js

663 ms

jquery.fineuploader-3.5.0.min.js

jquery.fineuploader-3.5.0.min.js

762 ms

default.js

default.js

669 ms

Validation.js

Validation.js

671 ms

Femanager.js

Femanager.js

676 ms

Marketing.js

Marketing.js

696 ms

common.css

common.css

594 ms

facebook.css

facebook.css

601 ms

gplus.css

gplus.css

601 ms

twitter.css

twitter.css

607 ms

dummy1.png

dummy1.png

134 ms

csm_Cool-Blonde_Teaser_Fullscreen_Group_20cf5f8c21.jpg

csm_Cool-Blonde_Teaser_Fullscreen_Group_20cf5f8c21.jpg

606 ms

social_icons_facebook.jpg

social_icons_facebook.jpg

133 ms

social_icons_facebook_hover.jpg

social_icons_facebook_hover.jpg

131 ms

social_icons_youtube.jpg

social_icons_youtube.jpg

134 ms

social_icons_youtube_hover.jpg

social_icons_youtube_hover.jpg

135 ms

social_icons_instagramm.jpg

social_icons_instagramm.jpg

205 ms

social_icons_instagramm_hover.jpg

social_icons_instagramm_hover.jpg

206 ms

social_icons_pinterest.jpg

social_icons_pinterest.jpg

206 ms

social_icons_pinterest_hover.jpg

social_icons_pinterest_hover.jpg

207 ms

goldwell_logo.svg

goldwell_logo.svg

206 ms

loop.svg

loop.svg

262 ms

footer_map_dark.png

footer_map_dark.png

289 ms

KAO_SD_Logo_black.png

KAO_SD_Logo_black.png

289 ms

gtm.js

gtm.js

121 ms

30306912-4758-4c5f-8cd7-76a816c2e7aa.php

30306912-4758-4c5f-8cd7-76a816c2e7aa.php

549 ms

index.php

index.php

702 ms

csm_Cool_Blonde_TEASER_TILE_M_Nora_04_fdbdb57e8b.jpg

csm_Cool_Blonde_TEASER_TILE_M_Nora_04_fdbdb57e8b.jpg

355 ms

csm_Goldwell_Salon_Finder_HP_89d83b20d2.jpg

csm_Goldwell_Salon_Finder_HP_89d83b20d2.jpg

354 ms

csm_JM-Client-Goldwell-Website-568x369-160121-v02-Shi_5046b52aea.jpg

csm_JM-Client-Goldwell-Website-568x369-160121-v02-Shi_5046b52aea.jpg

579 ms

csm_CZ16_Emma_M_ec11e04210.jpg

csm_CZ16_Emma_M_ec11e04210.jpg

451 ms

csm_Hp_Teaser_d471993f9d.png

csm_Hp_Teaser_d471993f9d.png

1118 ms

csm_Kerasilk_Produkte_M_23d64aa871.jpg

csm_Kerasilk_Produkte_M_23d64aa871.jpg

557 ms

csm_teaser_m_seminars_a_d609f9ddb4.jpg

csm_teaser_m_seminars_a_d609f9ddb4.jpg

577 ms

csm_nl_teaser_568x369_kao-salon-portal_goldwell_0f185e6845.jpg

csm_nl_teaser_568x369_kao-salon-portal_goldwell_0f185e6845.jpg

578 ms

Fullscreen_A06.jpg

Fullscreen_A06.jpg

1528 ms

facebook_de.png

facebook_de.png

656 ms

twitter_de.png

twitter_de.png

656 ms

gplus_en.png

gplus_en.png

674 ms

trthinwoff.php

trthinwoff.php

1115 ms

ab6d6afa-8f48-441b-a01d-a843b3a3aec1.php

ab6d6afa-8f48-441b-a01d-a843b3a3aec1.php

927 ms

analytics.js

analytics.js

9 ms

roundtrip.js

roundtrip.js

46 ms

collect

collect

17 ms

collect

collect

94 ms

collect

collect

19 ms

collect

collect

102 ms

socialshareprivacy_on_off.png

socialshareprivacy_on_off.png

694 ms

4UYQEV2ERVDTXFOUSAOBWW.js

4UYQEV2ERVDTXFOUSAOBWW.js

381 ms

840 ms

fbevents.hashing.js

fbevents.hashing.js

108 ms

out

out

13 ms

50 ms

out

out

19 ms

out

out

20 ms

out

out

21 ms

out

out

20 ms

out

out

21 ms

out

out

21 ms

out

out

19 ms

out

out

23 ms

u.php

u.php

153 ms

sync

sync

29 ms

adsct

adsct

153 ms

pixel

pixel

99 ms

60 ms

sd

sd

51 ms

377928.gif

377928.gif

49 ms

bounce

bounce

48 ms

u.php

u.php

177 ms

tap.php

tap.php

24 ms

190 ms

u.php

u.php

397 ms

pixel

pixel

21 ms

in

in

12 ms

Accessibility Review

goldwell.de accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

goldwell.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

goldwell.de SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Goldwell.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed German language. Our system also found out that Goldwell.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

goldwell.de

Open Graph description is not detected on the main page of GOLDWELL. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: