Tools & Wizards About Us
goodreturns.co.nz screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    58% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

goodreturns.co.nz

Good Returns - NZ's financial adviser news centre

Page Load Speed

8.2 sec in total

First Response

2.4 sec

Resources Loaded

5.4 sec

Page Rendered

384 ms

goodreturns.co.nz screenshot

About Website

Click here to check amazing Good Returns content for New Zealand. Otherwise, check out these important facts you probably never knew about goodreturns.co.nz

Good Returns is New Zealand's leading source of news and business information for members of the financial advisory industry, including financial advisers, mortgage brokers, insurance brokers and risk...

Visit goodreturns.co.nz

Key Findings

We analyzed Goodreturns.co.nz page load time and found that the first response time was 2.4 sec and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

goodreturns.co.nz performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value780 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.177

68/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

goodreturns.co.nz

2437 ms

www.goodreturns.co.nz

1403 ms

goodreturns.css

196 ms

standard.css

376 ms

nav.css

379 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 64% of them (35 requests) were addressed to the original Goodreturns.co.nz, 15% (8 requests) were made to Tpc.googlesyndication.com and 4% (2 requests) were made to Secure-nz.imrworldwide.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Goodreturns.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 191.0 kB (42%)

Content Size

455.2 kB

After Optimization

264.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Goodreturns.co.nz main page is 455.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 256.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 30.7 kB

  • Original 38.3 kB
  • After minification 34.2 kB
  • After compression 7.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 1.9 kB

  • Original 144.3 kB
  • After minification 142.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Good Returns images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 146.0 kB

  • Original 256.3 kB
  • After minification 254.8 kB
  • After compression 110.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 146.0 kB or 57% of the original size.

CSS Optimization

-77%

Potential reduce by 12.4 kB

  • Original 16.2 kB
  • After minification 12.6 kB
  • After compression 3.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Goodreturns.co.nz needs all CSS files to be minified and compressed as it can save up to 12.4 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (57%)

Requests Now

53

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Good Returns. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

goodreturns.co.nz

goodreturns.co.nz

2437 ms

www.goodreturns.co.nz

www.goodreturns.co.nz

1403 ms

goodreturns.css

goodreturns.css

196 ms

standard.css

standard.css

376 ms

nav.css

nav.css

379 ms

util.css

util.css

381 ms

mortgage-rates-table.css

mortgage-rates-table.css

388 ms

goodreturns.js

goodreturns.js

390 ms

v52.js

v52.js

68 ms

ads.php

ads.php

406 ms

nothing.js

nothing.js

560 ms

gpt.js

gpt.js

16 ms

hqdefault.jpg

hqdefault.jpg

83 ms

fade_l.gif

fade_l.gif

195 ms

top2.jpg

top2.jpg

192 ms

top1.jpg

top1.jpg

425 ms

logo_layer.gif

logo_layer.gif

190 ms

rss.gif

rss.gif

195 ms

centre_insurance_review.gif

centre_insurance_review.gif

367 ms

centre_mortgage.gif

centre_mortgage.gif

380 ms

centre_insurance.gif

centre_insurance.gif

381 ms

centre_regulation.gif

centre_regulation.gif

415 ms

centre_people.gif

centre_people.gif

424 ms

centre_deposit.gif

centre_deposit.gif

552 ms

centre_kiwisaver.gif

centre_kiwisaver.gif

569 ms

fade_r.gif

fade_r.gif

561 ms

nav1_bg.gif

nav1_bg.gif

572 ms

nav2_bg.gif

nav2_bg.gif

575 ms

pubads_impl_82.js

pubads_impl_82.js

7 ms

ads

ads

154 ms

container.html

container.html

21 ms

li-news.png

li-news.png

483 ms

bg-people.png

bg-people.png

638 ms

li-people.png

li-people.png

655 ms

li-comments.png

li-comments.png

658 ms

box-yellow-bg-small.png

box-yellow-bg-small.png

675 ms

fade_cnl.gif

fade_cnl.gif

666 ms

fade_b.gif

fade_b.gif

668 ms

fade_cnr.gif

fade_cnr.gif

813 ms

pixel.png

pixel.png

832 ms

analytics.js

analytics.js

6 ms

adx.js

adx.js

833 ms

collect

collect

13 ms

m

m

22 ms

12374735317263707973

12374735317263707973

130 ms

300x250_Fidelity_FADC.html

300x250_Fidelity_FADC.html

635 ms

7603931977289131903

7603931977289131903

36 ms

14728006847799481745

14728006847799481745

38 ms

9725926317954428514

9725926317954428514

79 ms

1267270125571923873

1267270125571923873

73 ms

11175513696649243052

11175513696649243052

62 ms

12524874839462275991

12524874839462275991

84 ms

osd.js

osd.js

32 ms

edge.6.0.0.min.js

edge.6.0.0.min.js

24 ms

300x250_Fidelity_FADC_edge.js

300x250_Fidelity_FADC_edge.js

201 ms

Accessibility Review

goodreturns.co.nz accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

goodreturns.co.nz best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

goodreturns.co.nz SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Goodreturns.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Goodreturns.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

goodreturns.co.nz

Open Graph description is not detected on the main page of Good Returns. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: