Tools & Wizards About Us
gooutdoors.co.uk screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

gooutdoors.co.uk

GO Outdoors | Camping | Outdoor Clothing | Up to 60% Off Sale

Page Load Speed

2.4 sec in total

First Response

118 ms

Resources Loaded

1.7 sec

Page Rendered

588 ms

gooutdoors.co.uk screenshot

About Website

Welcome to gooutdoors.co.uk homepage info - get ready to check GO Outdoors best content for United Kingdom right away, or after learning these important things about gooutdoors.co.uk

The UK's Biggest Outdoor Stores. Big brand outdoor clothing, tents & camping, cycling, and more. Found something we sell cheaper? We'll beat it by 10%. Huge up to 60% off sale now on!

Visit gooutdoors.co.uk

Key Findings

We analyzed Gooutdoors.co.uk page load time and found that the first response time was 118 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

gooutdoors.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value9,090 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.11

87/100

15%

TTI (Time to Interactive)

Value25.2 s

0/100

10%

Network Requests Diagram

gooutdoors.co.uk

118 ms

www.gooutdoors.co.uk

181 ms

onetrust.css

20 ms

otSDKStub.js

54 ms

icon

49 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 24% of them (22 requests) were addressed to the original Gooutdoors.co.uk, 19% (18 requests) were made to Cdn.media.amplience.net and 9% (8 requests) were made to Go-outdoors.s3.amazonaws.com. The less responsive or slowest element that took the longest time to load (680 ms) relates to the external source Go-outdoors.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 865.0 kB (32%)

Content Size

2.7 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gooutdoors.co.uk main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 555.5 kB

  • Original 657.7 kB
  • After minification 613.5 kB
  • After compression 102.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 555.5 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 8.4 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. GO Outdoors images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 143.3 kB

  • Original 576.2 kB
  • After minification 554.7 kB
  • After compression 432.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 143.3 kB or 25% of the original size.

CSS Optimization

-96%

Potential reduce by 157.8 kB

  • Original 164.9 kB
  • After minification 36.6 kB
  • After compression 7.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gooutdoors.co.uk needs all CSS files to be minified and compressed as it can save up to 157.8 kB or 96% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (57%)

Requests Now

88

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GO Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

gooutdoors.co.uk

gooutdoors.co.uk

118 ms

www.gooutdoors.co.uk

www.gooutdoors.co.uk

181 ms

onetrust.css

onetrust.css

20 ms

otSDKStub.js

otSDKStub.js

54 ms

icon

icon

49 ms

wcjs

wcjs

448 ms

styles.css

styles.css

18 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

26 ms

frontend.js

frontend.js

35 ms

slick.min.js

slick.min.js

32 ms

require.js

require.js

34 ms

entry.js

entry.js

49 ms

Bootstrap.js

Bootstrap.js

32 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

34 ms

1ba72e17-8e74-4640-8178-1030638d80d9-test.json

1ba72e17-8e74-4640-8178-1030638d80d9-test.json

37 ms

location

location

45 ms

otBannerSdk.js

otBannerSdk.js

29 ms

mwy8iks.css

mwy8iks.css

100 ms

p.css

p.css

28 ms

custom.js

custom.js

51 ms

gtm.js

gtm.js

223 ms

j.php

j.php

220 ms

site.min.js

site.min.js

296 ms

go-outdoors-stacked-fb865509b135801544ebff76fb36a64b

go-outdoors-stacked-fb865509b135801544ebff76fb36a64b

293 ms

store-finder.svg

store-finder.svg

44 ms

240430-BANK15-homepage-desktop.jpg

240430-BANK15-homepage-desktop.jpg

332 ms

berghaus.png

berghaus.png

617 ms

facebook.svg

facebook.svg

378 ms

twitter.svg

twitter.svg

501 ms

instagram.svg

instagram.svg

377 ms

youtube.svg

youtube.svg

500 ms

rab.png

rab.png

615 ms

vango.png

vango.png

615 ms

merrell.png

merrell.png

615 ms

calibre.png

calibre.png

614 ms

craghoppers.png

craghoppers.png

615 ms

osprey.png

osprey.png

679 ms

montane.png

montane.png

680 ms

240429_GO_Homepage_Slider_Update_Fleece-desktop.jpg

240429_GO_Homepage_Slider_Update_Fleece-desktop.jpg

505 ms

240429_GO_Homepage_Slider_Update_electric-bike-desktop.jpg

240429_GO_Homepage_Slider_Update_electric-bike-desktop.jpg

589 ms

240214-Feb-mailer-homepage-Department-box1

240214-Feb-mailer-homepage-Department-box1

503 ms

240214-Feb-mailer-homepage-Department-box2

240214-Feb-mailer-homepage-Department-box2

504 ms

240214-Feb-mailer-homepage-Department-box3

240214-Feb-mailer-homepage-Department-box3

503 ms

240214-Feb-mailer-homepage-Department-box4

240214-Feb-mailer-homepage-Department-box4

504 ms

240429-HP-Promo-update-Promo1

240429-HP-Promo-update-Promo1

588 ms

240429-HP-Promo-update-Promo2

240429-HP-Promo-update-Promo2

588 ms

240429-HP-Promo-update-Promo3

240429-HP-Promo-update-Promo3

585 ms

240429-HP-Promo-update-Promo4

240429-HP-Promo-update-Promo4

584 ms

240415-April-Mailer-homepage2-Promo5

240415-April-Mailer-homepage2-Promo5

584 ms

240429-HP-Promo-update-Promo6

240429-HP-Promo-update-Promo6

624 ms

240429-HP-Promo-update-Blog1

240429-HP-Promo-update-Blog1

623 ms

240311-March-Mailer-blog

240311-March-Mailer-blog

612 ms

higear1

higear1

588 ms

220310-HP-Logos2-coleman

220310-HP-Logos2-coleman

607 ms

220310-HP-Logos2-campingaz

220310-HP-Logos2-campingaz

612 ms

200922-ScarpaNav-Logo.jpg

200922-ScarpaNav-Logo.jpg

39 ms

payment_logos2.svg

payment_logos2.svg

178 ms

activityi;src=4552007;type=Landi0;cat=Black0;ord=5949477422982.454

activityi;src=4552007;type=Landi0;cat=Black0;ord=5949477422982.454

370 ms

d

d

201 ms

d

d

297 ms

d

d

297 ms

analytics.js

analytics.js

308 ms

114084847-0

114084847-0

406 ms

livequery.min.js

livequery.min.js

81 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

128 ms

picturefill.min.js

picturefill.min.js

80 ms

v.gif

v.gif

87 ms

js

js

118 ms

collect.js

collect.js

329 ms

dwygxo74eb

dwygxo74eb

329 ms

taggstar.min.js

taggstar.min.js

321 ms

styles-deferred.css

styles-deferred.css

141 ms

slidebars.min.js

slidebars.min.js

155 ms

jquery-ui.accordion.min.js

jquery-ui.accordion.min.js

154 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

154 ms

src=4552007;type=Landi0;cat=Black0;ord=5949477422982.454

src=4552007;type=Landi0;cat=Black0;ord=5949477422982.454

303 ms

minibasket.css

minibasket.css

103 ms

slidebars.min.css

slidebars.min.css

102 ms

jquery-ui.accordion.min.css

jquery-ui.accordion.min.css

102 ms

generic.js

generic.js

54 ms

config

config

157 ms

monetate.c.cr.js

monetate.c.cr.js

104 ms

114084847-1

114084847-1

47 ms

clarity.js

clarity.js

70 ms

collect

collect

25 ms

collect

collect

4 ms

collect

collect

6 ms

collect

collect

8 ms

collect

collect

42 ms

taggstar-v2.min.css

taggstar-v2.min.css

17 ms

jquery_v3.2.1.min.js

jquery_v3.2.1.min.js

7 ms

modules-v3.min.js

modules-v3.min.js

5 ms

c.gif

c.gif

7 ms

Accessibility Review

gooutdoors.co.uk accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

gooutdoors.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

gooutdoors.co.uk SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gooutdoors.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gooutdoors.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gooutdoors.co.uk

Open Graph description is not detected on the main page of GO Outdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: