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gro-store.com.au screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

gro-store.com.au

Simple & Intuitive Baby Products | Tommee Tippee

Page Load Speed

2.1 sec in total

First Response

243 ms

Resources Loaded

1.5 sec

Page Rendered

431 ms

gro-store.com.au screenshot

About Website

Welcome to gro-store.com.au homepage info - get ready to check Gro Store best content right away, or after learning these important things about gro-store.com.au

Tommee Tippee has a huge range of simple and intuitive baby products. Find handy items for bottle feeding, breastfeeding, nappy changing and more. Buy now!

Visit gro-store.com.au

Key Findings

We analyzed Gro-store.com.au page load time and found that the first response time was 243 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

gro-store.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value4,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.236

53/100

15%

TTI (Time to Interactive)

Value24.8 s

0/100

10%

Network Requests Diagram

243 ms

gtm.js

309 ms

logo-mobile.svg

137 ms

UK-US_Wearable_Nav_Banner_Pumps_designed_for_your_freedom_4x-100_1.jpg

175 ms

require.js

47 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Gro-store.com.au, 2% (2 requests) were made to Mcstaging.tommeetippee.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (368 ms) relates to the external source Mcstaging.tommeetippee.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 614.0 kB (25%)

Content Size

2.4 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gro-store.com.au main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 606.4 kB

  • Original 726.3 kB
  • After minification 634.1 kB
  • After compression 120.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 92.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 606.4 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 29 B

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gro Store images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 6.2 kB

  • Original 127.2 kB
  • After minification 127.0 kB
  • After compression 121.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.4 kB

  • Original 49.9 kB
  • After minification 49.9 kB
  • After compression 48.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gro-store.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (31%)

Requests Now

65

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gro Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

243 ms

gtm.js

gtm.js

309 ms

logo-mobile.svg

logo-mobile.svg

137 ms

UK-US_Wearable_Nav_Banner_Pumps_designed_for_your_freedom_4x-100_1.jpg

UK-US_Wearable_Nav_Banner_Pumps_designed_for_your_freedom_4x-100_1.jpg

175 ms

require.js

require.js

47 ms

mixins.js

mixins.js

88 ms

requirejs-config.js

requirejs-config.js

34 ms

lazyload.js

lazyload.js

123 ms

locator.js

locator.js

40 ms

markerClusterer.js

markerClusterer.js

53 ms

polyfill.min.js

polyfill.min.js

9 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

19 ms

head-additional.js

head-additional.js

57 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

89 ms

UK-US_Natural_Start_Bottle_Nav_Banner_Our_most_breast-like_bottles_ever_4x-100_4.jpg

UK-US_Natural_Start_Bottle_Nav_Banner_Our_most_breast-like_bottles_ever_4x-100_4.jpg

93 ms

UK-US_UV_Steriliser_Nav_Banner_Safe_for_them._Simple_for_you_4x-100_2.jpg

UK-US_UV_Steriliser_Nav_Banner_Safe_for_them._Simple_for_you_4x-100_2.jpg

74 ms

AUS_Ultralight_Nav_Banner_Never_lose__another_pacifier_4x.png

AUS_Ultralight_Nav_Banner_Never_lose__another_pacifier_4x.png

72 ms

UK-US_Sippee_Cup_Nav_Banner_100_leak_proof_cups._Yes_really_4x-100_1.jpg

UK-US_Sippee_Cup_Nav_Banner_100_leak_proof_cups._Yes_really_4x-100_1.jpg

91 ms

UK-US_Twist_Click_Nav_Banner_No_smells_less_mess_4x-100_1.jpg

UK-US_Twist_Click_Nav_Banner_No_smells_less_mess_4x-100_1.jpg

87 ms

UK-US_GroClock_Nav_Banner_For_a_better_night_s_sleep_all_round_4x-100_2.jpg

UK-US_GroClock_Nav_Banner_For_a_better_night_s_sleep_all_round_4x-100_2.jpg

92 ms

UK-US_Bundles_We_ve_got_you_covered_4x-100_1.jpg

UK-US_Bundles_We_ve_got_you_covered_4x-100_1.jpg

133 ms

loader-1.gif

loader-1.gif

119 ms

Bottle_HP01_Desktop_Left_2x.jpg

Bottle_HP01_Desktop_Left_2x.jpg

138 ms

Bottle_HP01_Desktop_Right_2x.jpg

Bottle_HP01_Desktop_Right_2x.jpg

138 ms

HP01_Mobile_2x_1.jpg

HP01_Mobile_2x_1.jpg

134 ms

AU_Spring_Sale_HP02_Desktop_Secret_Sale_2x_2_1_.jpg

AU_Spring_Sale_HP02_Desktop_Secret_Sale_2x_2_1_.jpg

138 ms

HP03_Desktop_2x_2_.jpg

HP03_Desktop_2x_2_.jpg

140 ms

AU_Spring_Sale_HP02_Mobile_Secret_Sale_2x_2_.jpg

AU_Spring_Sale_HP02_Mobile_Secret_Sale_2x_2_.jpg

140 ms

HP03_Mobile_2x_3_.jpg

HP03_Mobile_2x_3_.jpg

138 ms

GET_15_OFF_5_1.png

GET_15_OFF_5_1.png

141 ms

tp.min.js

tp.min.js

16 ms

jquery.js

jquery.js

20 ms

sensor.js

sensor.js

86 ms

calendar.css

calendar.css

15 ms

styles-m.css

styles-m.css

15 ms

en-us

en-us

368 ms

vector.svg

vector.svg

57 ms

aktivgroteskstdreg-webfont-400.woff

aktivgroteskstdreg-webfont-400.woff

16 ms

aktivgroteskstdmd-webfont-500.woff

aktivgroteskstdmd-webfont-500.woff

43 ms

aktivgroteskstdlt-webfont-300.woff

aktivgroteskstdlt-webfont-300.woff

44 ms

aktivgroteskstdbd-webfont-700.woff

aktivgroteskstdbd-webfont-700.woff

42 ms

VictorSerif-Medium-500.woff

VictorSerif-Medium-500.woff

43 ms

VictorSerif-Regular-400.woff

VictorSerif-Regular-400.woff

42 ms

VictorSerif-Light-300.woff

VictorSerif-Light-300.woff

45 ms

VictorSerif-Thin-200.woff

VictorSerif-Thin-200.woff

44 ms

VictorSerif-Hairline-100.woff

VictorSerif-Hairline-100.woff

44 ms

VictorSerif-Semibold-600.woff

VictorSerif-Semibold-600.woff

187 ms

VictorSerif-Bold-700.woff

VictorSerif-Bold-700.woff

45 ms

VictorSerif-Black-800.woff

VictorSerif-Black-800.woff

104 ms

adyen.css

adyen.css

20 ms

150 ms

bar-main.css

bar-main.css

19 ms

style.css

style.css

15 ms

trustpilot.min.css

trustpilot.min.css

17 ms

location-styles.css

location-styles.css

16 ms

styles.css

styles.css

24 ms

styles-l.css

styles-l.css

17 ms

dbv38jykzq4qyzhbp0wr_xqwoadd4ebwynfo6.jpg

dbv38jykzq4qyzhbp0wr_xqwoadd4ebwynfo6.jpg

13 ms

all_starts_bundle_-_main.jpg

all_starts_bundle_-_main.jpg

29 ms

t9lsq5hbwnssxnavp9ty_kyzlt1r4qt4jz1ms.jpg

t9lsq5hbwnssxnavp9ty_kyzlt1r4qt4jz1ms.jpg

20 ms

pzgrkdynigzrrlp7ttzw_8jlrz6qgsufknzdo.jpg

pzgrkdynigzrrlp7ttzw_8jlrz6qgsufknzdo.jpg

42 ms

HP04_Desktop_with_glmph_2x_3.jpg

HP04_Desktop_with_glmph_2x_3.jpg

21 ms

HP04_Mobile_2x_4.jpg

HP04_Mobile_2x_4.jpg

32 ms

HP05_Desktop_with_glmph_2x.jpg

HP05_Desktop_with_glmph_2x.jpg

28 ms

HP05_Mobile_with_glmph_2x.jpg

HP05_Mobile_with_glmph_2x.jpg

46 ms

ultimate_bottle_feeding_-_main.jpg

ultimate_bottle_feeding_-_main.jpg

37 ms

ultimate_combination_feeding_bundle_-_main.jpg

ultimate_combination_feeding_bundle_-_main.jpg

40 ms

au_wearable_breast_pump_bundle_-_main_1.jpg

au_wearable_breast_pump_bundle_-_main_1.jpg

49 ms

complete_baby_healthcare_hygiene_essentials.jpg

complete_baby_healthcare_hygiene_essentials.jpg

53 ms

complete_bottle_feeding_-_main.jpg

complete_bottle_feeding_-_main.jpg

52 ms

complete_bottle_feeding_bundle_-_main.jpg

complete_bottle_feeding_bundle_-_main.jpg

54 ms

breastfeeding_starter_bundle_-_main.jpg

breastfeeding_starter_bundle_-_main.jpg

60 ms

sweet_dreams_bundle_-_main.jpg

sweet_dreams_bundle_-_main.jpg

63 ms

23._the_original_grobag_sleepbag_wash_wear_spare_3pack_3-36m_uk_-_3_1.jpg

23._the_original_grobag_sleepbag_wash_wear_spare_3pack_3-36m_uk_-_3_1.jpg

67 ms

a_d2c_-_product_on_white_background_-_2000x2000px_-_4.2.jpg

a_d2c_-_product_on_white_background_-_2000x2000px_-_4.2.jpg

74 ms

carousel_australia_-_white_-_9_refill.jpg

carousel_australia_-_white_-_9_refill.jpg

69 ms

Planet_Care_Card_2x_2x_2x_8.jpg

Planet_Care_Card_2x_2x_2x_8.jpg

70 ms

Parent_Library_2x.jpg

Parent_Library_2x.jpg

80 ms

Here_to_Help_2x.jpg

Here_to_Help_2x.jpg

84 ms

Planet_Care_Card_2x_2x_2x_10.jpg

Planet_Care_Card_2x_2x_2x_10.jpg

102 ms

750x1500_Sign_Up_Image_1.jpg

750x1500_Sign_Up_Image_1.jpg

87 ms

Accessibility Review

gro-store.com.au accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

gro-store.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

gro-store.com.au SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gro-store.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gro-store.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gro-store.com.au

Open Graph data is detected on the main page of Gro Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: