Tools & Wizards About Us
groundtruth.com screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

groundtruth.com

Groundtruth | Media & Advertising Platform

Page Load Speed

983 ms in total

First Response

42 ms

Resources Loaded

345 ms

Page Rendered

596 ms

groundtruth.com screenshot

About Website

Visit groundtruth.com now to see the best up-to-date Groundtruth content for United States and also check out these interesting facts you probably never knew about groundtruth.com

GroundTruth is a media platform that drives in-store visits and other real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting ...

Visit groundtruth.com

Key Findings

We analyzed Groundtruth.com page load time and found that the first response time was 42 ms and then it took 941 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

groundtruth.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

81/100

25%

SI (Speed Index)

Value3.5 s

89/100

10%

TBT (Total Blocking Time)

Value1,890 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.0 s

12/100

10%

Network Requests Diagram

groundtruth.com

42 ms

www.groundtruth.com

45 ms

www.groundtruth.com

143 ms

gtm.js

102 ms

lazyload.min.js

29 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 93% of them (14 requests) were addressed to the original Groundtruth.com, 7% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (143 ms) belongs to the original domain Groundtruth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 322.1 kB (28%)

Content Size

1.2 MB

After Optimization

830.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Groundtruth.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 760.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 322.1 kB

  • Original 388.6 kB
  • After minification 384.7 kB
  • After compression 66.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 322.1 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 760.8 kB
  • After minification 760.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Groundtruth images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 5 B

  • Original 3.1 kB
  • After minification 3.1 kB
  • After compression 3.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • JavaScript

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Groundtruth. According to our analytics all requests are already optimized.

Network Requests Diagram

groundtruth.com

groundtruth.com

42 ms

www.groundtruth.com

www.groundtruth.com

45 ms

www.groundtruth.com

www.groundtruth.com

143 ms

gtm.js

gtm.js

102 ms

lazyload.min.js

lazyload.min.js

29 ms

gt-logo-navy-vol-1.svg

gt-logo-navy-vol-1.svg

30 ms

Hero-Animation.gif

Hero-Animation.gif

39 ms

Daves_Hot_Chicken_logo.png

Daves_Hot_Chicken_logo.png

33 ms

ulta-logo.svg

ulta-logo.svg

25 ms

toyoto.png

toyoto.png

43 ms

pepsico.png

pepsico.png

41 ms

home-texture.png

home-texture.png

29 ms

home-bg-reect.png

home-bg-reect.png

57 ms

how-we-do-it.jpg

how-we-do-it.jpg

56 ms

GT-standard-horizontal.png

GT-standard-horizontal.png

61 ms

Accessibility Review

groundtruth.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

groundtruth.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

groundtruth.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Groundtruth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Groundtruth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

groundtruth.com

Open Graph data is detected on the main page of Groundtruth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: