Tools & Wizards About Us
guidepost.uk.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

guidepost.uk.com

Guidepost - Maps and guidebooks for the outdoors enthusiast

Page Load Speed

3.2 sec in total

First Response

498 ms

Resources Loaded

2.6 sec

Page Rendered

147 ms

guidepost.uk.com screenshot

About Website

Visit guidepost.uk.com now to see the best up-to-date Guidepost content and also check out these interesting facts you probably never knew about guidepost.uk.com

Guidepost - the online shop to buy maps and guidebooks for the outdoor enthusiast, such as walkers, hikers, cyclists, plus waterway maps and guidebooks

Visit guidepost.uk.com

Key Findings

We analyzed Guidepost.uk.com page load time and found that the first response time was 498 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

guidepost.uk.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value1,430 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.164

72/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

guidepost.uk.com

498 ms

index.html

475 ms

actinic.css

263 ms

jquery-1.11.1.js

938 ms

jquery.bxslider.js

533 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 96% of them (52 requests) were addressed to the original Guidepost.uk.com, 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Guidepost.uk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 849.3 kB (79%)

Content Size

1.1 MB

After Optimization

223.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Guidepost.uk.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 817.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 17.7 kB

  • Original 22.5 kB
  • After minification 20.3 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.7 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 1.4 kB

  • Original 96.4 kB
  • After minification 95.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Guidepost images are well optimized though.

JavaScript Optimization

-86%

Potential reduce by 706.4 kB

  • Original 817.1 kB
  • After minification 407.6 kB
  • After compression 110.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 706.4 kB or 86% of the original size.

CSS Optimization

-91%

Potential reduce by 123.9 kB

  • Original 136.6 kB
  • After minification 92.9 kB
  • After compression 12.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Guidepost.uk.com needs all CSS files to be minified and compressed as it can save up to 123.9 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (67%)

Requests Now

52

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Guidepost. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

guidepost.uk.com

guidepost.uk.com

498 ms

index.html

index.html

475 ms

actinic.css

actinic.css

263 ms

jquery-1.11.1.js

jquery-1.11.1.js

938 ms

jquery.bxslider.js

jquery.bxslider.js

533 ms

jquery.bxslider.css

jquery.bxslider.css

577 ms

actiniccore.js

actiniccore.js

578 ms

actinicextras.js

actinicextras.js

877 ms

actinicsearch.js

actinicsearch.js

639 ms

responsive.js

responsive.js

628 ms

recentproductssupport.js

recentproductssupport.js

672 ms

dynamic.js

dynamic.js

674 ms

logowideestd.jpg

logowideestd.jpg

721 ms

button_home.gif

button_home.gif

728 ms

button_sitemap.gif

button_sitemap.gif

765 ms

button_storetop.gif

button_storetop.gif

767 ms

button_terms.gif

button_terms.gif

816 ms

button_search.gif

button_search.gif

820 ms

button_viewcart.gif

button_viewcart.gif

861 ms

button_checkout.gif

button_checkout.gif

862 ms

button_contact.gif

button_contact.gif

910 ms

button_links.gif

button_links.gif

911 ms

theme_tab2_left.gif

theme_tab2_left.gif

956 ms

theme_tab2_right.gif

theme_tab2_right.gif

956 ms

9781902674797.jpg

9781902674797.jpg

966 ms

twitterlogo.jpg

twitterlogo.jpg

1005 ms

theme_tab2bus_left.gif

theme_tab2bus_left.gif

1002 ms

theme_tab2bus_right.gif

theme_tab2bus_right.gif

1021 ms

oslogo2.jpg

oslogo2.jpg

1056 ms

theme_tab1_left.gif

theme_tab1_left.gif

1050 ms

theme_tab1_right.gif

theme_tab1_right.gif

1060 ms

9781908851093.jpg

9781908851093.jpg

1147 ms

exp002.jpg

exp002.jpg

1164 ms

9781907025181.jpg

9781907025181.jpg

1138 ms

9780749574451.jpg

9780749574451.jpg

1155 ms

HMP016.jpg

HMP016.jpg

1149 ms

9781908632166.jpg

9781908632166.jpg

1153 ms

9781907626142.jpg

9781907626142.jpg

1230 ms

theme.css

theme.css

980 ms

theme_sidebar_background.gif

theme_sidebar_background.gif

94 ms

ga.js

ga.js

8 ms

__utm.gif

__utm.gif

13 ms

button_back_highlight.gif

button_back_highlight.gif

101 ms

button_checkout_highlight.gif

button_checkout_highlight.gif

103 ms

button_contact_highlight.gif

button_contact_highlight.gif

103 ms

button_entershop_highlight.gif

button_entershop_highlight.gif

98 ms

button_home_highlight.gif

button_home_highlight.gif

100 ms

button_login_highlight.gif

button_login_highlight.gif

98 ms

button_search_highlight.gif

button_search_highlight.gif

204 ms

button_sitemap_highlight.gif

button_sitemap_highlight.gif

192 ms

button_storetop_highlight.gif

button_storetop_highlight.gif

190 ms

button_terms_highlight.gif

button_terms_highlight.gif

197 ms

button_up_highlight.gif

button_up_highlight.gif

201 ms

button_viewcart_highlight.gif

button_viewcart_highlight.gif

197 ms

Accessibility Review

guidepost.uk.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

guidepost.uk.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

guidepost.uk.com SEO score

73

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Guidepost.uk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Guidepost.uk.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

guidepost.uk.com

Open Graph description is not detected on the main page of Guidepost. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: