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gunningmarketing.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

gunningmarketing.co.uk

Copywriting and Content Strategy | UK Web Copywriter

Page Load Speed

2.6 sec in total

First Response

81 ms

Resources Loaded

1.7 sec

Page Rendered

821 ms

gunningmarketing.co.uk screenshot

About Website

Welcome to gunningmarketing.co.uk homepage info - get ready to check Gunningmarketing best content right away, or after learning these important things about gunningmarketing.co.uk

Using digital marketing to tell your story, connect with key audiences, establish authority and drive growth. Copywriting for effective communication.

Visit gunningmarketing.co.uk

Key Findings

We analyzed Gunningmarketing.co.uk page load time and found that the first response time was 81 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

gunningmarketing.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

51/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value4,020 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value1

2/100

15%

TTI (Time to Interactive)

Value20.5 s

2/100

10%

Network Requests Diagram

www.gunningmarketing.co.uk

81 ms

flashblock.css

28 ms

player.css

137 ms

styles.css

133 ms

styles.css

333 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 79% of them (66 requests) were addressed to the original Gunningmarketing.co.uk, 12% (10 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (849 ms) belongs to the original domain Gunningmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 288.1 kB (9%)

Content Size

3.3 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gunningmarketing.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 221.9 kB

  • Original 259.0 kB
  • After minification 251.4 kB
  • After compression 37.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 221.9 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 56.4 kB

  • Original 2.7 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gunningmarketing images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.6 kB

  • Original 279.9 kB
  • After minification 279.9 kB
  • After compression 275.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 5.1 kB

  • Original 24.2 kB
  • After minification 22.0 kB
  • After compression 19.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gunningmarketing.co.uk needs all CSS files to be minified and compressed as it can save up to 5.1 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (56%)

Requests Now

72

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gunningmarketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.gunningmarketing.co.uk

www.gunningmarketing.co.uk

81 ms

flashblock.css

flashblock.css

28 ms

player.css

player.css

137 ms

styles.css

styles.css

133 ms

styles.css

styles.css

333 ms

styles.css

styles.css

130 ms

form-themes.css

form-themes.css

128 ms

style.min.css

style.min.css

31 ms

css

css

50 ms

swiper.min.css

swiper.min.css

327 ms

custom.css

custom.css

405 ms

divi_testimonial_slider_module_v.1.0.min.css

divi_testimonial_slider_module_v.1.0.min.css

223 ms

archive_testimonial.min.css

archive_testimonial.min.css

228 ms

style.css

style.css

245 ms

soundmanager2-nodebug-jsmin.js

soundmanager2-nodebug-jsmin.js

236 ms

js

js

81 ms

js

js

127 ms

et-divi-customizer-global.min.css

et-divi-customizer-global.min.css

332 ms

email-decode.min.js

email-decode.min.js

237 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

344 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

348 ms

index.js

index.js

331 ms

index.js

index.js

473 ms

jquery.min.js

jquery.min.js

531 ms

jquery-migrate.min.js

jquery-migrate.min.js

343 ms

scripts.min.js

scripts.min.js

474 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

474 ms

api.js

api.js

50 ms

recaptcha.js

recaptcha.js

472 ms

jquery.fitvids.js

jquery.fitvids.js

533 ms

easypiechart.js

easypiechart.js

596 ms

salvattore.js

salvattore.js

597 ms

frontend-bundle.min.js

frontend-bundle.min.js

597 ms

swiper.min.js

swiper.min.js

531 ms

common.js

common.js

616 ms

b3_equalheight.min.js

b3_equalheight.min.js

531 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

643 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

617 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

650 ms

forms.js

forms.js

666 ms

motion-effects.js

motion-effects.js

614 ms

Gunning-Registered-Logo-WR-01.png

Gunning-Registered-Logo-WR-01.png

307 ms

Gunning-Marketing-Homepage-Header.png

Gunning-Marketing-Homepage-Header.png

448 ms

Gunning-Marketing-Website-Line-VMD.png

Gunning-Marketing-Website-Line-VMD.png

308 ms

Gunning-Marketing-Website-Line-VSML.png

Gunning-Marketing-Website-Line-VSML.png

311 ms

Gunning-Marketing-Website-Line-HMD.png

Gunning-Marketing-Website-Line-HMD.png

339 ms

Gunning-Marketing-Website-Line-HSML.png

Gunning-Marketing-Website-Line-HSML.png

344 ms

Gunning-Marketing-Homepage-Intro-Image.png

Gunning-Marketing-Homepage-Intro-Image.png

419 ms

GM-Nordcloud-Featured-400x284.png

GM-Nordcloud-Featured-400x284.png

420 ms

GM-Corstorphine-Featured-400x284.png

GM-Corstorphine-Featured-400x284.png

421 ms

GM-Case-Study-Alfred-Featured-400x284.png

GM-Case-Study-Alfred-Featured-400x284.png

465 ms

GM-Case-Study-Levelise-Featured-Image4-400x284.png

GM-Case-Study-Levelise-Featured-Image4-400x284.png

458 ms

GM-Homepage-Services-Image-FV.png

GM-Homepage-Services-Image-FV.png

679 ms

GM-Strategy-Image.png

GM-Strategy-Image.png

545 ms

GM-Web-Image.png

GM-Web-Image.png

539 ms

GM-Content-Image.png

GM-Content-Image.png

568 ms

GM-Reporting-Image.png

GM-Reporting-Image.png

843 ms

GM-Collateral-Image.png

GM-Collateral-Image.png

587 ms

GM-Training-Image.png

GM-Training-Image.png

732 ms

default.png

default.png

594 ms

Brum-Copy-Safari-400x250.png

Brum-Copy-Safari-400x250.png

633 ms

VR-blog-image-901x474-1-400x250.jpg

VR-blog-image-901x474-1-400x250.jpg

658 ms

Google-AdWords-blog-image-901x474-1-400x250.png

Google-AdWords-blog-image-901x474-1-400x250.png

800 ms

Customer-question-blog-image-901x474-1-400x250.png

Customer-question-blog-image-901x474-1-400x250.png

690 ms

GM-Homepage-Form-Image.png

GM-Homepage-Form-Image.png

701 ms

GM-Accreditations-Logo1.png

GM-Accreditations-Logo1.png

712 ms

GM-Accreditations-Logo2.png

GM-Accreditations-Logo2.png

727 ms

analytics.js

analytics.js

60 ms

GM-Accreditations-Logo3.png

GM-Accreditations-Logo3.png

732 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoorCGPrc.woff

57 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCGPrc.woff

70 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCGPrc.woff

88 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCGPrc.woff

88 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CGPrc.woff

103 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCGPrc.woff

103 ms

font

font

103 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapbCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtapbCGPrc.woff

104 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCGPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCGPrc.woff

102 ms

modules.woff

modules.woff

849 ms

QdVUSTchPBm7nuUeVf70sCFj.woff

QdVUSTchPBm7nuUeVf70sCFj.woff

219 ms

collect

collect

41 ms

et-divi-dynamic-tb-12-tb-18-3557-late.css

et-divi-dynamic-tb-12-tb-18-3557-late.css

701 ms

collect

collect

22 ms

ga-audiences

ga-audiences

16 ms

Accessibility Review

gunningmarketing.co.uk accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

gunningmarketing.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

gunningmarketing.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gunningmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gunningmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gunningmarketing.co.uk

Open Graph data is detected on the main page of Gunningmarketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: