Tools & Wizards About Us
gwp.agency screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

gwp.agency

Full Service Advertising and Marketing Agency | Montclair, NJ

Page Load Speed

7.1 sec in total

First Response

38 ms

Resources Loaded

1.2 sec

Page Rendered

5.8 sec

gwp.agency screenshot

About Website

Click here to check amazing Gwp content for United States. Otherwise, check out these important facts you probably never knew about gwp.agency

GWP Inc. is an award-winning Marketing Agency In NJ. Our agency is built to work as a team that delivers results for our clients.

Visit gwp.agency

Key Findings

We analyzed Gwp.agency page load time and found that the first response time was 38 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

gwp.agency performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value2,420 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.206

60/100

15%

TTI (Time to Interactive)

Value26.7 s

0/100

10%

Network Requests Diagram

gwp.agency

38 ms

gwpinc.com

53 ms

swiper-bundle.min.js

83 ms

fancybox.umd.js

100 ms

fancybox.css

104 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Gwp.agency, 60% (56 requests) were made to Gwpinc.com and 5% (5 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (459 ms) relates to the external source Js.hs-analytics.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 743.6 kB (26%)

Content Size

2.9 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gwp.agency main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 66.3 kB

  • Original 83.4 kB
  • After minification 74.2 kB
  • After compression 17.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 66.3 kB or 80% of the original size.

Image Optimization

-28%

Potential reduce by 663.3 kB

  • Original 2.4 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Gwp needs image optimization as it can save up to 663.3 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 7.0 kB

  • Original 290.6 kB
  • After minification 290.6 kB
  • After compression 283.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 7.0 kB

  • Original 141.1 kB
  • After minification 135.0 kB
  • After compression 134.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gwp.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (47%)

Requests Now

86

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gwp. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

gwp.agency

gwp.agency

38 ms

gwpinc.com

gwpinc.com

53 ms

swiper-bundle.min.js

swiper-bundle.min.js

83 ms

fancybox.umd.js

fancybox.umd.js

100 ms

fancybox.css

fancybox.css

104 ms

css2

css2

85 ms

qrp8yiz.css

qrp8yiz.css

172 ms

gsap.min.js

gsap.min.js

80 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

89 ms

style.min.css

style.min.css

34 ms

style.css

style.css

67 ms

kmk2xrv.css

kmk2xrv.css

350 ms

css

css

100 ms

swiper.css

swiper.css

84 ms

bootstrap.min.css

bootstrap.min.css

75 ms

all.css

all.css

90 ms

bootstrap-icons.css

bootstrap-icons.css

103 ms

style.css

style.css

66 ms

jquery.min.js

jquery.min.js

78 ms

jquery-migrate.min.js

jquery-migrate.min.js

74 ms

textition.js

textition.js

81 ms

email-decode.min.js

email-decode.min.js

69 ms

v2.js

v2.js

92 ms

6675155.js

6675155.js

149 ms

page-scroll-to-id.min.js

page-scroll-to-id.min.js

82 ms

main.js

main.js

83 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

91 ms

scripts.js

scripts.js

88 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

89 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

66 ms

p.css

p.css

29 ms

gtm.js

gtm.js

104 ms

cropped-gwp-logo.png

cropped-gwp-logo.png

22 ms

Masthead-Slider-1.jpg

Masthead-Slider-1.jpg

33 ms

Masthead-Slider-2.jpg

Masthead-Slider-2.jpg

36 ms

Masthead-Slider-3.jpg

Masthead-Slider-3.jpg

28 ms

gwp-strategy.gif

gwp-strategy.gif

94 ms

creative-gwp.gif

creative-gwp.gif

150 ms

gwp-production.gif

gwp-production.gif

245 ms

gwp-digital.gif

gwp-digital.gif

163 ms

gwp-web.gif

gwp-web.gif

152 ms

newmark-new-featured.jpg

newmark-new-featured.jpg

49 ms

mr-c-fence-1.jpg

mr-c-fence-1.jpg

88 ms

jarmel-kizel.jpg

jarmel-kizel.jpg

108 ms

Owning-the-Recommendation.png

Owning-the-Recommendation.png

108 ms

quote.png

quote.png

150 ms

sanisure.png

sanisure.png

149 ms

rrbb.png

rrbb.png

153 ms

arauro-prism.png

arauro-prism.png

152 ms

atlantic-spine-specialists.png

atlantic-spine-specialists.png

153 ms

tribus.png

tribus.png

154 ms

KleenEdge-logo.png

KleenEdge-logo.png

155 ms

waynetile-logo.jpg

waynetile-logo.jpg

156 ms

vycom-logo.jpg

vycom-logo.jpg

173 ms

tenax.jpg

tenax.jpg

174 ms

signature-plumbing.jpg

signature-plumbing.jpg

174 ms

scranton-product.jpg

scranton-product.jpg

174 ms

pa-logo.jpg

pa-logo.jpg

175 ms

mecho.jpg

mecho.jpg

175 ms

azek.jpg

azek.jpg

176 ms

air-group-logo.jpg

air-group-logo.jpg

223 ms

google-partner.png

google-partner.png

224 ms

ami.png

ami.png

222 ms

facebook-partner.png

facebook-partner.png

223 ms

hubspot-partner-badge.png

hubspot-partner-badge.png

224 ms

telly.png

telly.png

224 ms

clutch-badge-1.png

clutch-badge-1.png

226 ms

summit-creative-award.png

summit-creative-award.png

226 ms

upcity.png

upcity.png

210 ms

bbb-badge.png

bbb-badge.png

196 ms

nahb-badge.png

nahb-badge.png

197 ms

bannj-badge.png

bannj-badge.png

211 ms

p.css

p.css

4 ms

bg.jpg

bg.jpg

98 ms

bootstrap-icons.woff

bootstrap-icons.woff

28 ms

fa-solid-900.ttf

fa-solid-900.ttf

48 ms

fa-regular-400.ttf

fa-regular-400.ttf

48 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

6 ms

9QvdRkkI0ao

9QvdRkkI0ao

104 ms

fa-brands-400.ttf

fa-brands-400.ttf

39 ms

banner.js

banner.js

96 ms

fb.js

fb.js

47 ms

conversations-embed.js

conversations-embed.js

71 ms

6675155.js

6675155.js

459 ms

collectedforms.js

collectedforms.js

334 ms

www-player.css

www-player.css

8 ms

www-embed-player.js

www-embed-player.js

25 ms

base.js

base.js

50 ms

ad_status.js

ad_status.js

129 ms

cZ4mj-RCrgMYFwmmyFhFlnrCDlUkKgOwCtwj6KJj2Fc.js

cZ4mj-RCrgMYFwmmyFhFlnrCDlUkKgOwCtwj6KJj2Fc.js

84 ms

embed.js

embed.js

25 ms

id

id

16 ms

Create

Create

89 ms

Accessibility Review

gwp.agency accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role] values are not valid

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

gwp.agency best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

gwp.agency SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gwp.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gwp.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gwp.agency

Open Graph data is detected on the main page of Gwp. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: