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insight.gwi.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

insight.gwi.com

Reports - Resources, Marketing Infographics & Guides - GWI

Page Load Speed

2 sec in total

First Response

118 ms

Resources Loaded

1.4 sec

Page Rendered

434 ms

insight.gwi.com screenshot

About Website

Click here to check amazing Insight GWI content for United States. Otherwise, check out these important facts you probably never knew about insight.gwi.com

Explore our library of free resources, reports, infographics and guides, all written by our team of resident experts and data whizzes.

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Key Findings

We analyzed Insight.gwi.com page load time and found that the first response time was 118 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

insight.gwi.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value22.3 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value3,170 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.8 s

1/100

10%

Network Requests Diagram

reports

118 ms

styles.min.css

45 ms

jquery-1.11.2.js

63 ms

module_142919697959_Site_Navigation_Prompt_Global.min.css

77 ms

script.js

74 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Insight.gwi.com, 35% (22 requests) were made to Gwi.com and 3% (2 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (731 ms) relates to the external source Log.cookieyes.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 212.6 kB (19%)

Content Size

1.1 MB

After Optimization

890.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Insight.gwi.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 679.0 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 169.7 kB

  • Original 209.5 kB
  • After minification 188.3 kB
  • After compression 39.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 169.7 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 25.9 kB

  • Original 679.0 kB
  • After minification 653.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insight GWI images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 3.5 kB

  • Original 153.3 kB
  • After minification 153.3 kB
  • After compression 149.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 13.4 kB

  • Original 60.9 kB
  • After minification 60.9 kB
  • After compression 47.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insight.gwi.com needs all CSS files to be minified and compressed as it can save up to 13.4 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (32%)

Requests Now

44

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insight GWI. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

reports

reports

118 ms

styles.min.css

styles.min.css

45 ms

jquery-1.11.2.js

jquery-1.11.2.js

63 ms

module_142919697959_Site_Navigation_Prompt_Global.min.css

module_142919697959_Site_Navigation_Prompt_Global.min.css

77 ms

script.js

script.js

74 ms

qualified.js

qualified.js

433 ms

current.js

current.js

73 ms

v2.js

v2.js

182 ms

jquery-3.4.0.min.js

jquery-3.4.0.min.js

176 ms

scripts.min.js

scripts.min.js

175 ms

sitesearch360-v13.min.js

sitesearch360-v13.min.js

179 ms

embed.js

embed.js

177 ms

project.js

project.js

176 ms

module_142919697959_Site_Navigation_Prompt_Global.min.js

module_142919697959_Site_Navigation_Prompt_Global.min.js

176 ms

v2.js

v2.js

340 ms

304927.js

304927.js

341 ms

index.js

index.js

178 ms

gwiq.js

gwiq.js

432 ms

log

log

731 ms

gwi-logo.svg

gwi-logo.svg

380 ms

b8afc117-a4da-4345-8a30-18fcf6d1b8f7.png

b8afc117-a4da-4345-8a30-18fcf6d1b8f7.png

455 ms

onthedot.png

onthedot.png

403 ms

7c82d7ee-619d-4733-a627-993ccfc14df4.png

7c82d7ee-619d-4733-a627-993ccfc14df4.png

602 ms

Business%2C%20Chart%2C%20Metrics%2C%20Laptop.svg

Business%2C%20Chart%2C%20Metrics%2C%20Laptop.svg

318 ms

hooked%201.png

hooked%201.png

317 ms

data.png

data.png

317 ms

solutions.png

solutions.png

317 ms

resources.png

resources.png

338 ms

about.png

about.png

318 ms

logo-MRS.png

logo-MRS.png

340 ms

logo-ESOMAR.png

logo-ESOMAR.png

343 ms

logo-iab.png

logo-iab.png

399 ms

IMAA.png

IMAA.png

355 ms

Ad_Council.png

Ad_Council.png

344 ms

FEATURE%20IMG_The%20new%20age%20of%20Gen%20Z.jpg

FEATURE%20IMG_The%20new%20age%20of%20Gen%20Z.jpg

401 ms

0611_FEATURE%20IMG_LP_CTD.png

0611_FEATURE%20IMG_LP_CTD.png

351 ms

0310_FEATURE%20IMG%20_RP_PARTY%20ON.jpg

0310_FEATURE%20IMG%20_RP_PARTY%20ON.jpg

347 ms

Faktum-SemiBold.woff

Faktum-SemiBold.woff

354 ms

Faktum-Bold.woff

Faktum-Bold.woff

399 ms

Faktum-ExtraBold.woff

Faktum-ExtraBold.woff

397 ms

Faktum-Medium.woff

Faktum-Medium.woff

401 ms

Faktum-Regular.woff

Faktum-Regular.woff

402 ms

Faktum-Light.woff

Faktum-Light.woff

403 ms

Faktum-ExtraLight.woff

Faktum-ExtraLight.woff

402 ms

Faktum-Thin.woff

Faktum-Thin.woff

604 ms

2609_FEATURE%20IMG%20_INF_SeeHer.png

2609_FEATURE%20IMG%20_INF_SeeHer.png

287 ms

2209_FEATURE%20IMG%20_INF_Beauty%20buyers.png

2209_FEATURE%20IMG%20_INF_Beauty%20buyers.png

289 ms

0709_FEATURE%20IMG_LP_YAWYB.png

0709_FEATURE%20IMG_LP_YAWYB.png

292 ms

millennias_feature.png

millennias_feature.png

288 ms

2006_FEATURE%20IMG_Guidw_Behind%20the%20screens.jpg

2006_FEATURE%20IMG_Guidw_Behind%20the%20screens.jpg

288 ms

2006_FEATURE%20IMG_Infographic_Behind%20the%20screens%20%281%29.jpg

2006_FEATURE%20IMG_Infographic_Behind%20the%20screens%20%281%29.jpg

289 ms

1606_FEATURE%20IMG_RP_Social%20Scene.png

1606_FEATURE%20IMG_RP_Social%20Scene.png

292 ms

2006_FEATURE%20IMG_US_Behind%20the%20screens-1.jpg

2006_FEATURE%20IMG_US_Behind%20the%20screens-1.jpg

290 ms

Cannes%20sustainability%20report_website%20feature%20image.png

Cannes%20sustainability%20report_website%20feature%20image.png

290 ms

Faktum-RegularItalic.woff

Faktum-RegularItalic.woff

639 ms

Faktum-MediumItalic.woff

Faktum-MediumItalic.woff

504 ms

Faktum-LightItalic.woff

Faktum-LightItalic.woff

297 ms

Faktum-ExtraLightItalic.woff

Faktum-ExtraLightItalic.woff

317 ms

Faktum-ThinItalic.woff

Faktum-ThinItalic.woff

317 ms

Faktum-SemiBoldItalic.woff

Faktum-SemiBoldItalic.woff

607 ms

Faktum-BoldItalic.woff

Faktum-BoldItalic.woff

355 ms

Faktum-ExtraBoldItalic.woff

Faktum-ExtraBoldItalic.woff

546 ms

Accessibility Review

insight.gwi.com accessibility score

67

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes are not valid or misspelled

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

insight.gwi.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

insight.gwi.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insight.gwi.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insight.gwi.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insight.gwi.com

Open Graph data is detected on the main page of Insight GWI. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: