Tools & Wizards About Us
merchants.google.com screenshot

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

merchants.google.com

Promote Your Business with Merchant Center - Google for Retail

Page Load Speed

2.6 sec in total

First Response

26 ms

Resources Loaded

1.7 sec

Page Rendered

881 ms

merchants.google.com screenshot

About Website

Click here to check amazing Merchant S Google content for United States. Otherwise, check out these important facts you probably never knew about merchants.google.com

Promote your business and products with Merchant Center. Drive sales, reach more customers, and increase traffic to your ecommerce site or storefront.

Visit merchants.google.com

Key Findings

We analyzed Merchants.google.com page load time and found that the first response time was 26 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

merchants.google.com performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value3.6 s

91/100

10%

Network Requests Diagram

merchants.google.com

26 ms

94 ms

marketing_analytics_client_grpc.min.js

31 ms

webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js

60 ms

gfr_analytics_async.js

49 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Merchants.google.com, 73% (33 requests) were made to Gstatic.com and 9% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (20%)

Content Size

8.4 MB

After Optimization

6.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchants.google.com main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 167.8 kB

  • Original 190.4 kB
  • After minification 146.1 kB
  • After compression 22.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 44.3 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.8 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 351.8 kB

  • Original 6.3 MB
  • After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant S Google images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 1.2 MB

  • Original 1.9 MB
  • After minification 1.9 MB
  • After compression 670.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 64% of the original size.

CSS Optimization

-0%

Potential reduce by 37 B

  • Original 80.4 kB
  • After minification 80.4 kB
  • After compression 80.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchants.google.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (35%)

Requests Now

40

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant S Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merchants.google.com

merchants.google.com

26 ms

94 ms

marketing_analytics_client_grpc.min.js

marketing_analytics_client_grpc.min.js

31 ms

webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js

webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js

60 ms

gfr_analytics_async.js

gfr_analytics_async.js

49 ms

gfr_bootstrapper.js

gfr_bootstrapper.js

44 ms

css2

css2

52 ms

glue-material.min.css

glue-material.min.css

46 ms

All.min.d85de4869850e0a5229c1ce169cfa01b.gz.css

All.min.d85de4869850e0a5229c1ce169cfa01b.gz.css

49 ms

iframe_api.js

iframe_api.js

43 ms

All.min.52d2d0bd1b0c07fb7f1c321c4b4de2ea.gz.js

All.min.52d2d0bd1b0c07fb7f1c321c4b4de2ea.gz.js

214 ms

material-components-web.min.js

material-components-web.min.js

46 ms

gtm.js

gtm.js

254 ms

www-widgetapi.js

www-widgetapi.js

83 ms

css

css

57 ms

logo-google-fullcolor-284x93px.svg

logo-google-fullcolor-284x93px.svg

53 ms

gfr-icon-merchant-center.png=c-s49

gfr-icon-merchant-center.png=c-s49

77 ms

gfr-icon-ads.png=c-s49

gfr-icon-ads.png=c-s49

56 ms

gfr-icon-manufacturer-center.png=c-s49

gfr-icon-manufacturer-center.png=c-s49

143 ms

gfr-search-3x.png=n-w1125-h1500

gfr-search-3x.png=n-w1125-h1500

369 ms

gfr-maps-3x.png=n-w1125-h1500

gfr-maps-3x.png=n-w1125-h1500

267 ms

gfr-youtube-3x.png=n-w1125-h1500

gfr-youtube-3x.png=n-w1125-h1500

544 ms

gfr-shopping-3x.png=n-w1125-h1500

gfr-shopping-3x.png=n-w1125-h1500

392 ms

gfr-images-3x.png=n-w1125-h1500

gfr-images-3x.png=n-w1125-h1500

285 ms

gfr-icon-drawers-circle.png=n-w169-h168

gfr-icon-drawers-circle.png=n-w169-h168

143 ms

gfr-icon-check-circle.png=n-w169-h168

gfr-icon-check-circle.png=n-w169-h168

144 ms

gfr-icon-line-graph-circle.png=n-w88-h89

gfr-icon-line-graph-circle.png=n-w88-h89

176 ms

gfr-icon-bar-chart-circle.png=n-w169-h170

gfr-icon-bar-chart-circle.png=n-w169-h170

212 ms

gfr-online-engagement.png=n-w680-h392

gfr-online-engagement.png=n-w680-h392

215 ms

gfr-drive-online-sales.png=n-w680-h399

gfr-drive-online-sales.png=n-w680-h399

286 ms

gfr-drive-offline-sales.png=n-w680-h400

gfr-drive-offline-sales.png=n-w680-h400

285 ms

gfr-beekman.png=c-s1076

gfr-beekman.png=c-s1076

1032 ms

group-4449.png=c-s40

group-4449.png=c-s40

304 ms

unnamed.png=n-w280-h188

unnamed.png=n-w280-h188

395 ms

gfr-rothys.png=c-s1076

gfr-rothys.png=c-s1076

1267 ms

1-1-image-1.png=c-s140

1-1-image-1.png=c-s140

368 ms

gfr-best-buy.png=c-s1076

gfr-best-buy.png=c-s1076

971 ms

gfr-best-buy-logo.png=c-s193

gfr-best-buy-logo.png=c-s193

545 ms

kJF1BvYX7BgnkSrUwT8OhrdQw4oELdPIeeII9v6oDMzByHX9rA6RzazHD_dY43zj-jCxv3fzvRNU22ZXGJpEpjC_1v-p_4MrImHCIJIZrDCvHOel.woff

kJF1BvYX7BgnkSrUwT8OhrdQw4oELdPIeeII9v6oDMzByHX9rA6RzazHD_dY43zj-jCxv3fzvRNU22ZXGJpEpjC_1v-p_4MrImHCIJIZrDCvHOel.woff

84 ms

kJF1BvYX7BgnkSrUwT8OhrdQw4oELdPIeeII9v6oDMzByHX9rA6RzaxHMPdY43zj-jCxv3fzvRNU22ZXGJpEpjC_1v-p_4MrImHCIJIZrDCvHOel.woff

kJF1BvYX7BgnkSrUwT8OhrdQw4oELdPIeeII9v6oDMzByHX9rA6RzaxHMPdY43zj-jCxv3fzvRNU22ZXGJpEpjC_1v-p_4MrImHCIJIZrDCvHOel.woff

130 ms

landing

landing

18 ms

gtm.js

gtm.js

105 ms

landing

landing

51 ms

destination

destination

92 ms

js

js

183 ms

Accessibility Review

merchants.google.com accessibility score

100

Accessibility Issues

Best Practices

merchants.google.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merchants.google.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchants.google.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchants.google.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchants.google.com

Open Graph data is detected on the main page of Merchant S Google. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: