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clients.hitwise.co.uk screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

clients.hitwise.co.uk

Hitwise | Market Leader | Consumer Insights & Competitive Benchmarking

Page Load Speed

1.6 sec in total

First Response

373 ms

Resources Loaded

1.1 sec

Page Rendered

138 ms

clients.hitwise.co.uk screenshot

About Website

Visit clients.hitwise.co.uk now to see the best up-to-date Clients Hitwise content and also check out these interesting facts you probably never knew about clients.hitwise.co.uk

Consumer Insights, at any time, on any device. For over 20 years, Hitwise has helped global brands understand how consumers think, search, and buy online.

Visit clients.hitwise.co.uk

Key Findings

We analyzed Clients.hitwise.co.uk page load time and found that the first response time was 373 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

clients.hitwise.co.uk performance score

0

Network Requests Diagram

login.uk.hitwise.com

373 ms

yui-min.js

42 ms

css_hw_default_2593eb3c865d024bfd6b5a9b95333d30.css

40 ms

css_ci_header_a9477cba9a2a10e46bc3c0f9dafc7ab4.css

79 ms

css_form_ng_3d06d38c7c4d4be083d7e5eeba25937d.css

113 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that all of those requests were addressed to Clients.hitwise.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (373 ms) relates to the external source Login.uk.hitwise.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 783.2 kB (82%)

Content Size

955.1 kB

After Optimization

171.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Clients.hitwise.co.uk main page is 955.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 801.5 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 7.8 kB

  • Original 10.1 kB
  • After minification 9.5 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.8 kB or 77% of the original size.

Image Optimization

-23%

Potential reduce by 3.8 kB

  • Original 16.7 kB
  • After minification 13.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Clients Hitwise needs image optimization as it can save up to 3.8 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-83%

Potential reduce by 665.7 kB

  • Original 801.5 kB
  • After minification 539.7 kB
  • After compression 135.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 665.7 kB or 83% of the original size.

CSS Optimization

-84%

Potential reduce by 105.9 kB

  • Original 126.7 kB
  • After minification 125.6 kB
  • After compression 20.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Clients.hitwise.co.uk needs all CSS files to be minified and compressed as it can save up to 105.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (71%)

Requests Now

17

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clients Hitwise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

login.uk.hitwise.com

login.uk.hitwise.com

373 ms

yui-min.js

yui-min.js

42 ms

css_hw_default_2593eb3c865d024bfd6b5a9b95333d30.css

css_hw_default_2593eb3c865d024bfd6b5a9b95333d30.css

40 ms

css_ci_header_a9477cba9a2a10e46bc3c0f9dafc7ab4.css

css_ci_header_a9477cba9a2a10e46bc3c0f9dafc7ab4.css

79 ms

css_form_ng_3d06d38c7c4d4be083d7e5eeba25937d.css

css_form_ng_3d06d38c7c4d4be083d7e5eeba25937d.css

113 ms

css_hitwise8_0_base_3724d41ee417dbcff25342b257a2cf76.css

css_hitwise8_0_base_3724d41ee417dbcff25342b257a2cf76.css

118 ms

css_common_button_79950477c5d1cfc1f83646ebdc28de9d.css

css_common_button_79950477c5d1cfc1f83646ebdc28de9d.css

114 ms

css_hitwise8-0_login_login.less_8a36d0e06b0d81d84a44314df6deb9a9.css

css_hitwise8-0_login_login.less_8a36d0e06b0d81d84a44314df6deb9a9.css

114 ms

css_hitwise8-0_basepage_header.less_8d5f4230d76c185a9c1ae9cc2fb6b3c4.css

css_hitwise8-0_basepage_header.less_8d5f4230d76c185a9c1ae9cc2fb6b3c4.css

115 ms

css_common_skins_experian_button_2e1a108e3106cead338c972c8fa30aed.css

css_common_skins_experian_button_2e1a108e3106cead338c972c8fa30aed.css

147 ms

js_yui_default_22d58ed5d64e28339b5e39cb463551f9.js

js_yui_default_22d58ed5d64e28339b5e39cb463551f9.js

272 ms

js_yui-ext_default_16ca8cfe72819d4722ccac41ac328ae3.js

js_yui-ext_default_16ca8cfe72819d4722ccac41ac328ae3.js

309 ms

js_hw_default_f8a6b213df7e90858989c52250999d7a.js

js_hw_default_f8a6b213df7e90858989c52250999d7a.js

151 ms

loader-min.js

loader-min.js

44 ms

experian-logo-tm-180x62.png

experian-logo-tm-180x62.png

67 ms

select-arrow.png

select-arrow.png

66 ms

SpriteFlags.png

SpriteFlags.png

67 ms

oop-min.js

oop-min.js

41 ms

SEO Factors

clients.hitwise.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Clients.hitwise.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Clients.hitwise.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

clients.hitwise.co.uk

Open Graph description is not detected on the main page of Clients Hitwise. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: