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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

halldata.com

Home - Hallmark Data Systems

Page Load Speed

3.1 sec in total

First Response

829 ms

Resources Loaded

2.1 sec

Page Rendered

229 ms

halldata.com screenshot

About Website

Welcome to halldata.com homepage info - get ready to check Hall Data best content for United States right away, or after learning these important things about halldata.com

Powered by an industry-leading database, this is the home of Hallmark Data Systems. Our platform gives ultimate control to marketers and advertisers alike.

Visit halldata.com

Key Findings

We analyzed Halldata.com page load time and found that the first response time was 829 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

halldata.com performance score

0

Network Requests Diagram

halldata.com

829 ms

collect.js

20 ms

tjx4cbi.js

286 ms

halldata.com

398 ms

2014style.css

208 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 78% of them (53 requests) were addressed to the original Halldata.com, 12% (8 requests) were made to Use.typekit.net and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (829 ms) belongs to the original domain Halldata.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 527.3 kB (52%)

Content Size

1.0 MB

After Optimization

488.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Halldata.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 367.9 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 34.3 kB

  • Original 43.7 kB
  • After minification 41.3 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.3 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 18.7 kB

  • Original 367.9 kB
  • After minification 349.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hall Data images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 250.2 kB

  • Original 345.1 kB
  • After minification 291.6 kB
  • After compression 94.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 250.2 kB or 73% of the original size.

CSS Optimization

-86%

Potential reduce by 224.0 kB

  • Original 259.2 kB
  • After minification 199.9 kB
  • After compression 35.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Halldata.com needs all CSS files to be minified and compressed as it can save up to 224.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (51%)

Requests Now

61

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hall Data. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

halldata.com

halldata.com

829 ms

collect.js

collect.js

20 ms

tjx4cbi.js

tjx4cbi.js

286 ms

halldata.com

halldata.com

398 ms

2014style.css

2014style.css

208 ms

jquery.min.js

jquery.min.js

51 ms

jquery.bxslider.css

jquery.bxslider.css

121 ms

jquery.bxslider.js

jquery.bxslider.js

221 ms

owl.carousel.css

owl.carousel.css

126 ms

owl.theme.css

owl.theme.css

195 ms

owl.carousel.js

owl.carousel.js

267 ms

showHide.js

showHide.js

201 ms

font-awesome.css

font-awesome.css

9 ms

jquery.sidr.dark.css

jquery.sidr.dark.css

295 ms

jquery.fancybox.css

jquery.fancybox.css

314 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

329 ms

jquery.fancybox-buttons.css

jquery.fancybox-buttons.css

338 ms

jquery.fancybox-buttons.js

jquery.fancybox-buttons.js

380 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

380 ms

jquery.fancybox-thumbs.css

jquery.fancybox-thumbs.css

413 ms

jquery.fancybox-thumbs.js

jquery.fancybox-thumbs.js

424 ms

skeleton.css

skeleton.css

432 ms

style.css

style.css

572 ms

layout.css

layout.css

481 ms

formalize.css

formalize.css

478 ms

style.css

style.css

496 ms

jquery.js

jquery.js

677 ms

jquery-migrate.min.js

jquery-migrate.min.js

578 ms

printomat.js

printomat.js

569 ms

track_page_view

track_page_view

42 ms

forms.css

forms.css

597 ms

jquery.sidr.min.js

jquery.sidr.min.js

558 ms

halldata.com

halldata.com

240 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

151 ms

analytics.js

analytics.js

33 ms

hallmarklogo.svg

hallmarklogo.svg

309 ms

img_logo.jpg

img_logo.jpg

313 ms

magnaglass.svg

magnaglass.svg

293 ms

dragon.png

dragon.png

296 ms

ecom.png

ecom.png

296 ms

fulfillment.png

fulfillment.png

312 ms

illume.png

illume.png

341 ms

digital.png

digital.png

389 ms

Defaulf-slider-img_LRG.jpg

Defaulf-slider-img_LRG.jpg

484 ms

Defaulf-slider-img_MED.jpg

Defaulf-slider-img_MED.jpg

446 ms

Defaulf-slider-img_SML.jpg

Defaulf-slider-img_SML.jpg

437 ms

HallmarkFormsLandingPages-LRG.jpg

HallmarkFormsLandingPages-LRG.jpg

391 ms

HallmarkFormsLandingPages-MED.jpg

HallmarkFormsLandingPages-MED.jpg

421 ms

HallmarkFormsLandingPages-SML.jpg

HallmarkFormsLandingPages-SML.jpg

456 ms

Hallmark-video2-slider-LRG.jpg

Hallmark-video2-slider-LRG.jpg

500 ms

Hallmark-video2-slider-MED.jpg

Hallmark-video2-slider-MED.jpg

521 ms

Hallmark-video2-slider-SML.jpg

Hallmark-video2-slider-SML.jpg

512 ms

iWqRD-scAJZjybEUGoUkiUifw44AS2mO6up-y4V50lbff5WcggMWeMJ6Mk6f5Mb.woff

iWqRD-scAJZjybEUGoUkiUifw44AS2mO6up-y4V50lbff5WcggMWeMJ6Mk6f5Mb.woff

61 ms

cdJnjm1BZTLGCNhfb4QmypaeZFc6M7lWo4Cz_Xe5OZ6ffJrgggMWeMJ6Mk6f5M9.woff

cdJnjm1BZTLGCNhfb4QmypaeZFc6M7lWo4Cz_Xe5OZ6ffJrgggMWeMJ6Mk6f5M9.woff

301 ms

0e-dp8LrdkgHV5M-K3DesKn0N2NEfIzajOezikyPQbCff4egggMWeMJ6Mk6f5MS.woff

0e-dp8LrdkgHV5M-K3DesKn0N2NEfIzajOezikyPQbCff4egggMWeMJ6Mk6f5MS.woff

346 ms

brxCgutQnKFzULKOECXKEju_g0rxI2PZ4bzdea-p8lXff4AgggMWeMJ6Mk6f5Mt.woff

brxCgutQnKFzULKOECXKEju_g0rxI2PZ4bzdea-p8lXff4AgggMWeMJ6Mk6f5Mt.woff

356 ms

owxlXNoK2bO_0J3GurvZFX5_a5Qbgl4fdErE6orcmCMff4fgggMWeMJ6Mk6f5Mv.woff

owxlXNoK2bO_0J3GurvZFX5_a5Qbgl4fdErE6orcmCMff4fgggMWeMJ6Mk6f5Mv.woff

344 ms

IGJ-FdH430hgFgdRJYUNMqs0HfAKlzmeORElXa5x4wwff4HgggMWeMJ6Mk6f5gI.woff

IGJ-FdH430hgFgdRJYUNMqs0HfAKlzmeORElXa5x4wwff4HgggMWeMJ6Mk6f5gI.woff

356 ms

collect

collect

243 ms

bg-drop-shadow.png

bg-drop-shadow.png

498 ms

btn_em.jpg

btn_em.jpg

497 ms

btn_fb.jpg

btn_fb.jpg

513 ms

btn_tw.jpg

btn_tw.jpg

518 ms

btn_in.jpg

btn_in.jpg

534 ms

btn_gp.jpg

btn_gp.jpg

555 ms

bx_loader.gif

bx_loader.gif

361 ms

controls.png

controls.png

350 ms

p.gif

p.gif

130 ms

SEO Factors

halldata.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Halldata.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Halldata.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

halldata.com

Open Graph data is detected on the main page of Hall Data. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: