Report Summary

  • 46

    Performance

    Renders faster than
    64% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

hallidaysales.com

J. E. Halliday Sales, Inc. Supplying New and Used Printing Equipment to Southern California for 30 Years

Page Load Speed

1.8 sec in total

First Response

190 ms

Resources Loaded

1.3 sec

Page Rendered

352 ms

hallidaysales.com screenshot

About Website

Visit hallidaysales.com now to see the best up-to-date Halliday Sales content and also check out these interesting facts you probably never knew about hallidaysales.com

J. E. Halliday Sales, Inc. Supplying New and Used Printing Equipment to Southern California for 29 Years

Visit hallidaysales.com

Key Findings

We analyzed Hallidaysales.com page load time and found that the first response time was 190 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hallidaysales.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

69/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value2.5 s

98/100

10%

TBT (Total Blocking Time)

Value1,200 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.0 s

33/100

10%

Network Requests Diagram

hallidaysales.com

190 ms

hallidaysales.com

311 ms

bootstrap.min.css

64 ms

hallidaysales.css

75 ms

enterprise.js

74 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 67% of them (16 requests) were addressed to the original Hallidaysales.com, 8% (2 requests) were made to Maxcdn.bootstrapcdn.com and 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (651 ms) belongs to the original domain Hallidaysales.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 39.1 kB (13%)

Content Size

295.6 kB

After Optimization

256.5 kB

In fact, the total size of Hallidaysales.com main page is 295.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 178.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 39.0 kB

  • Original 50.1 kB
  • After minification 44.9 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.0 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 178.4 kB
  • After minification 178.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Halliday Sales images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 62 B

  • Original 66.7 kB
  • After minification 66.7 kB
  • After compression 66.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 12 B

  • Original 426 B
  • After minification 426 B
  • After compression 414 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hallidaysales.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 5 (23%)

Requests Now

22

After Optimization

17

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Halliday Sales. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

hallidaysales.com accessibility score

98

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

hallidaysales.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hallidaysales.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hallidaysales.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hallidaysales.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Halliday Sales. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: