Tools & Wizards About Us
halliwelljonessouthportbmw.co.uk screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

halliwelljonessouthportbmw.co.uk

Halliwell Jones Southport | Authorised BMW Retailer

Page Load Speed

3.4 sec in total

First Response

530 ms

Resources Loaded

2.2 sec

Page Rendered

685 ms

halliwelljonessouthportbmw.co.uk screenshot

About Website

Click here to check amazing Halliwell Jones Southport BMW content. Otherwise, check out these important facts you probably never knew about halliwelljonessouthportbmw.co.uk

Welcome to Halliwell Jones Southport. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.

Visit halliwelljonessouthportbmw.co.uk

Key Findings

We analyzed Halliwelljonessouthportbmw.co.uk page load time and found that the first response time was 530 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

halliwelljonessouthportbmw.co.uk performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value11.1 s

6/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

www.halliwelljonessouthportbmw.co.uk

530 ms

16479d37d939838d65ed872e051c7866.js

20 ms

site.min.css

476 ms

jquery-3.5.1.min.js

403 ms

handlebars.min-v4.7.7.js

394 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 54% of them (20 requests) were addressed to the original Halliwelljonessouthportbmw.co.uk, 24% (9 requests) were made to Images.ctfassets.net and 11% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (891 ms) belongs to the original domain Halliwelljonessouthportbmw.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.9 kB (5%)

Content Size

2.2 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Halliwelljonessouthportbmw.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 51.1 kB

  • Original 63.8 kB
  • After minification 51.2 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.1 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 2.6 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Halliwell Jones Southport BMW images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 26.9 kB

  • Original 229.8 kB
  • After minification 229.8 kB
  • After compression 203.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.9 kB or 12% of the original size.

CSS Optimization

-28%

Potential reduce by 18.4 kB

  • Original 65.7 kB
  • After minification 65.7 kB
  • After compression 47.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Halliwelljonessouthportbmw.co.uk needs all CSS files to be minified and compressed as it can save up to 18.4 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (33%)

Requests Now

36

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Halliwell Jones Southport BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.halliwelljonessouthportbmw.co.uk

www.halliwelljonessouthportbmw.co.uk

530 ms

16479d37d939838d65ed872e051c7866.js

16479d37d939838d65ed872e051c7866.js

20 ms

site.min.css

site.min.css

476 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

403 ms

handlebars.min-v4.7.7.js

handlebars.min-v4.7.7.js

394 ms

objectFitPolyfill.min.js

objectFitPolyfill.min.js

321 ms

typeahead.bundle.js

typeahead.bundle.js

401 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

468 ms

site.min.js

site.min.js

712 ms

gsap.min.js

gsap.min.js

44 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

54 ms

gsapblur.js

gsapblur.js

433 ms

jquery.validate.min.js

jquery.validate.min.js

60 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

62 ms

bmw-eprivacy-bundle.css

bmw-eprivacy-bundle.css

16 ms

bmw-eprivacy-bundle.js

bmw-eprivacy-bundle.js

8 ms

the_bmw_i4_overlay.jpg

the_bmw_i4_overlay.jpg

168 ms

bmwLogoForWhite.svg

bmwLogoForWhite.svg

166 ms

01_Servicing.jpeg

01_Servicing.jpeg

168 ms

DSC03950.JPG

DSC03950.JPG

179 ms

bmw-icon.svg

bmw-icon.svg

164 ms

iconStack.svg

iconStack.svg

509 ms

bmwLogo.svg

bmwLogo.svg

317 ms

electricQuizStart.webp

electricQuizStart.webp

695 ms

New_X6_2023.jpg

New_X6_2023.jpg

141 ms

1a9e0a391875a674bcb11a34e59f239ae4500607.jpg

1a9e0a391875a674bcb11a34e59f239ae4500607.jpg

140 ms

P90429256_highRes_the-new-bmw-m440i-co.jpg

P90429256_highRes_the-new-bmw-m440i-co.jpg

141 ms

22167_BMW_BEV_iX2_i5_Packshot_16b9_CLEAN_STILL.jpg

22167_BMW_BEV_iX2_i5_Packshot_16b9_CLEAN_STILL.jpg

142 ms

starStack.svg

starStack.svg

135 ms

quoteBg.png

quoteBg.png

137 ms

BMWTypeNextLatin-Regular.svg

BMWTypeNextLatin-Regular.svg

891 ms

BMWTypeNextLatin-Bold.svg

BMWTypeNextLatin-Bold.svg

836 ms

IMG_1981.JPG

IMG_1981.JPG

109 ms

geniusTeam.jpg

geniusTeam.jpg

562 ms

socialStack.svg

socialStack.svg

644 ms

BMWTypeNextLatin-Light.svg

BMWTypeNextLatin-Light.svg

750 ms

halliwelljonessouthport

halliwelljonessouthport

33 ms

Accessibility Review

halliwelljonessouthportbmw.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

halliwelljonessouthportbmw.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

halliwelljonessouthportbmw.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Halliwelljonessouthportbmw.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Halliwelljonessouthportbmw.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

halliwelljonessouthportbmw.co.uk

Open Graph description is not detected on the main page of Halliwell Jones Southport BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: