Tools & Wizards About Us
hallmarkcards.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hallmarkcards.com

Hallmark Greeting Cards, Gifts, Ornaments, Home Decor & Gift Wrap | Hallmark

Page Load Speed

2.9 sec in total

First Response

355 ms

Resources Loaded

1.1 sec

Page Rendered

1.5 sec

hallmarkcards.com screenshot

About Website

Visit hallmarkcards.com now to see the best up-to-date Hallmark Cards content for United States and also check out these interesting facts you probably never knew about hallmarkcards.com

Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more. Free shipping on $50+ orders!

Visit hallmarkcards.com

Key Findings

We analyzed Hallmarkcards.com page load time and found that the first response time was 355 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

hallmarkcards.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value12.1 s

4/100

10%

TBT (Total Blocking Time)

Value7,320 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.386

27/100

15%

TTI (Time to Interactive)

Value27.1 s

0/100

10%

Network Requests Diagram

www.hallmark.com

355 ms

tags.js

292 ms

launch-3b65a5b1a23d.min.js

31 ms

common-critical-na.css

16 ms

app_custom_hmk.js

15 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Hallmarkcards.com, 2% (1 request) were made to H.online-metrix.net and 2% (1 request) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (355 ms) relates to the external source Hallmark.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (39%)

Content Size

2.7 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hallmarkcards.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 343.4 kB

  • Original 396.7 kB
  • After minification 395.8 kB
  • After compression 53.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 343.4 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hallmark Cards images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 696.5 kB

  • Original 970.9 kB
  • After minification 970.9 kB
  • After compression 274.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 696.5 kB or 72% of the original size.

CSS Optimization

-1%

Potential reduce by 231 B

  • Original 37.7 kB
  • After minification 37.7 kB
  • After compression 37.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hallmarkcards.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (20%)

Requests Now

41

After Optimization

33

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hallmark Cards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hallmark.com

www.hallmark.com

355 ms

tags.js

tags.js

292 ms

launch-3b65a5b1a23d.min.js

launch-3b65a5b1a23d.min.js

31 ms

common-critical-na.css

common-critical-na.css

16 ms

app_custom_hmk.js

app_custom_hmk.js

15 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

3 ms

dwac-21.7.js

dwac-21.7.js

2 ms

gretel.min.js

gretel.min.js

24 ms

logo-desktop.svg

logo-desktop.svg

38 ms

MGE-icons-steps-1.png

MGE-icons-steps-1.png

50 ms

5-13-24-fathers-day-hero-desktop.jpg

5-13-24-fathers-day-hero-desktop.jpg

37 ms

AGFDCMS.svg

AGFDCMS.svg

57 ms

fathers-day-sidecar.jpg

fathers-day-sidecar.jpg

50 ms

04-01_layout-4-up_licensed_snoopy.png

04-01_layout-4-up_licensed_snoopy.png

62 ms

05-13_layout-4-up_licensed-sonic.jpg

05-13_layout-4-up_licensed-sonic.jpg

77 ms

04-01_layout-4-up_licensed_starwars.png

04-01_layout-4-up_licensed_starwars.png

74 ms

05-13_layout-4-up_licensed-the-office.jpg

05-13_layout-4-up_licensed-the-office.jpg

84 ms

04-01_layout-25-75_venmo-carousel_desktop.png

04-01_layout-25-75_venmo-carousel_desktop.png

74 ms

Retro-Rainbow-and-Mortarboard-Venmo-Graduation-Card_499GAI7061_01.jpg

Retro-Rainbow-and-Mortarboard-Venmo-Graduation-Card_499GAI7061_01.jpg

78 ms

Blessed-Mortarboard-Venmo-Graduation-Card_499GAI7041_01.jpg

Blessed-Mortarboard-Venmo-Graduation-Card_499GAI7041_01.jpg

88 ms

Yay-You-Diploma-and-Mortarboard-Venmo-Graduation-Card_499GAI7011_01.jpg

Yay-You-Diploma-and-Mortarboard-Venmo-Graduation-Card_499GAI7011_01.jpg

102 ms

Congratufreakinglations-Confetti-Congratulations-Card_499GAI7071_01.jpg

Congratufreakinglations-Confetti-Congratulations-Card_499GAI7071_01.jpg

99 ms

Thumbs-Up-Venmo-Greeting-Congratulations-Card_499VEY1021_01.jpg

Thumbs-Up-Venmo-Greeting-Congratulations-Card_499VEY1021_01.jpg

130 ms

Hell-Yes-Venmo-Greeting-Congratulations-Card_499VEY1020_01.jpg

Hell-Yes-Venmo-Greeting-Congratulations-Card_499VEY1020_01.jpg

107 ms

envelope+card.svg

envelope+card.svg

116 ms

05-13_feat-cat-fathers-day-cards.jpg

05-13_feat-cat-fathers-day-cards.jpg

134 ms

05-13_feat-cat-birthday-cards.jpg

05-13_feat-cat-birthday-cards.jpg

128 ms

05-13_feat-cat-ornaments.jpg

05-13_feat-cat-ornaments.jpg

126 ms

05-13_feat-cat-kitchen.jpg

05-13_feat-cat-kitchen.jpg

130 ms

05-13_feat-cat-frames.jpg

05-13_feat-cat-frames.jpg

141 ms

05-13_feat-cat-gift-wrap.jpg

05-13_feat-cat-gift-wrap.jpg

161 ms

ideas-and-inspiration.png

ideas-and-inspiration.png

158 ms

WTW_FathersDay.jpg

WTW_FathersDay.jpg

178 ms

06-19-2022_Juneteenth-2.jpg

06-19-2022_Juneteenth-2.jpg

180 ms

What-is-LGBTQ-Pride-Month-mc-.jpg

What-is-LGBTQ-Pride-Month-mc-.jpg

160 ms

hp-ways-to-buy-sign-send.jpg

hp-ways-to-buy-sign-send.jpg

171 ms

hp-ways-to-buy-shipping.jpg

hp-ways-to-buy-shipping.jpg

183 ms

hp-ways-to-buy-bopis.jpg

hp-ways-to-buy-bopis.jpg

184 ms

essential-accessibility.png

essential-accessibility.png

188 ms

common-na.css

common-na.css

3 ms

hp-na.css

hp-na.css

26 ms

BeamNewVFHMK.woff

BeamNewVFHMK.woff

46 ms

QueensHatTextHMK-Medium2.woff

QueensHatTextHMK-Medium2.woff

38 ms

page_designer.css

page_designer.css

4 ms

Accessibility Review

hallmarkcards.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hallmarkcards.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hallmarkcards.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hallmarkcards.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hallmarkcards.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hallmarkcards.com

Open Graph data is detected on the main page of Hallmark Cards. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: