Tools & Wizards About Us
hallmarkcarsltd.co.uk screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

hallmarkcarsltd.co.uk

Used Cars Preston | Cars For Sale | Second Hand Cars Preston | Hallmark

Page Load Speed

4.7 sec in total

First Response

245 ms

Resources Loaded

4 sec

Page Rendered

520 ms

hallmarkcarsltd.co.uk screenshot

About Website

Click here to check amazing Hallmark Cars Ltd content. Otherwise, check out these important facts you probably never knew about hallmarkcarsltd.co.uk

With over 100 used cars for sale in Preston, if you are looking for a used car dealer with a range of choice and deals then come to Hallmark Used Cars Preston

Visit hallmarkcarsltd.co.uk

Key Findings

We analyzed Hallmarkcarsltd.co.uk page load time and found that the first response time was 245 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

hallmarkcarsltd.co.uk performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.321

36/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

hallmarkcarsltd.co.uk

245 ms

hallmarkcarsltd.co.uk

337 ms

www.hallmarkcarsltd.co.uk

1825 ms

font-awesome.min.css

182 ms

owl.carousel.min.css

241 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 66% of them (54 requests) were addressed to the original Hallmarkcarsltd.co.uk, 26% (21 requests) were made to Assets.cardealer5.co.uk and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Hallmarkcarsltd.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 220.6 kB (18%)

Content Size

1.3 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hallmarkcarsltd.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 576.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 119.3 kB

  • Original 138.6 kB
  • After minification 118.1 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.3 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 29.2 kB

  • Original 576.1 kB
  • After minification 546.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hallmark Cars Ltd images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 66.8 kB

  • Original 421.4 kB
  • After minification 421.4 kB
  • After compression 354.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.8 kB or 16% of the original size.

CSS Optimization

-4%

Potential reduce by 5.3 kB

  • Original 121.9 kB
  • After minification 121.9 kB
  • After compression 116.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hallmarkcarsltd.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (59%)

Requests Now

69

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hallmark Cars Ltd. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 28 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hallmarkcarsltd.co.uk

hallmarkcarsltd.co.uk

245 ms

hallmarkcarsltd.co.uk

hallmarkcarsltd.co.uk

337 ms

www.hallmarkcarsltd.co.uk

www.hallmarkcarsltd.co.uk

1825 ms

font-awesome.min.css

font-awesome.min.css

182 ms

owl.carousel.min.css

owl.carousel.min.css

241 ms

owl-animate.min.css

owl-animate.min.css

253 ms

select2.min.css

select2.min.css

252 ms

roundslider.min.css

roundslider.min.css

247 ms

style.min.css

style.min.css

249 ms

color-style.min.css

color-style.min.css

323 ms

internal.min.css

internal.min.css

337 ms

jquery-2.2.4.min.js

jquery-2.2.4.min.js

423 ms

api.js

api.js

33 ms

css2

css2

34 ms

header.css

header.css

335 ms

footer.css

footer.css

340 ms

slider.css

slider.css

335 ms

carstock.css

carstock.css

409 ms

welcome.css

welcome.css

440 ms

car-brand.css

car-brand.css

440 ms

featured.css

featured.css

439 ms

customer-review.css

customer-review.css

435 ms

customer-review.css

customer-review.css

534 ms

logos.css

logos.css

512 ms

sidebar.css

sidebar.css

516 ms

sidebar.css

sidebar.css

544 ms

sidebar.css

sidebar.css

521 ms

sidebar.css

sidebar.css

523 ms

sidebar.css

sidebar.css

610 ms

sidebar.css

sidebar.css

612 ms

sidebar.css

sidebar.css

633 ms

media.min.css

media.min.css

809 ms

platform.js

platform.js

33 ms

custom.min.js

custom.min.js

542 ms

parallax_zoom.min.js

parallax_zoom.min.js

566 ms

owl.carousel.min.js

owl.carousel.min.js

656 ms

select2.min.js

select2.min.js

707 ms

lazyload.min.js

lazyload.min.js

648 ms

range_slider.js

range_slider.js

732 ms

roundslider.min.js

roundslider.min.js

657 ms

rangeslider.min.js

rangeslider.min.js

794 ms

vc.min.js

vc.min.js

52 ms

cd5_cookienotice.js

cd5_cookienotice.js

796 ms

recaptcha__en.js

recaptcha__en.js

27 ms

site_logo.png

site_logo.png

88 ms

site_logo2.png

site_logo2.png

174 ms

oval-white.svg

oval-white.svg

437 ms

site_logo.png

site_logo.png

434 ms

site_logo2.png

site_logo2.png

309 ms

cd5_202004241020462028189063.jpg

cd5_202004241020462028189063.jpg

746 ms

3_logo.png

3_logo.png

433 ms

16_logo.png

16_logo.png

442 ms

19_logo.png

19_logo.png

442 ms

1_logo.png

1_logo.png

445 ms

20_logo.png

20_logo.png

451 ms

51_logo.png

51_logo.png

515 ms

61_logo.png

61_logo.png

524 ms

66_logo.png

66_logo.png

523 ms

17_logo.png

17_logo.png

529 ms

18_logo.png

18_logo.png

532 ms

85_logo.png

85_logo.png

594 ms

86_logo.png

86_logo.png

603 ms

87_logo.png

87_logo.png

605 ms

7_logo.png

7_logo.png

612 ms

2_logo.png

2_logo.png

616 ms

97_logo.png

97_logo.png

675 ms

98_logo.png

98_logo.png

685 ms

pl_426.png

pl_426.png

769 ms

pl_529.png

pl_529.png

694 ms

pl_257.png

pl_257.png

780 ms

0_1_banner.jpg

0_1_banner.jpg

257 ms

noimage_spin.png

noimage_spin.png

105 ms

noimage_spin.png

noimage_spin.png

105 ms

poppins-regular-webfont.woff

poppins-regular-webfont.woff

194 ms

poppins-extralight-webfont.woff

poppins-extralight-webfont.woff

195 ms

poppins-bold-webfont.woff

poppins-bold-webfont.woff

232 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

251 ms

poppins-semibold-webfont.woff

poppins-semibold-webfont.woff

188 ms

poppins-light-webfont.woff

poppins-light-webfont.woff

152 ms

noimage_spin.png

noimage_spin.png

87 ms

css2

css2

17 ms

polyfills-legacy-f1b8a360.js

polyfills-legacy-f1b8a360.js

2 ms

Accessibility Review

hallmarkcarsltd.co.uk accessibility score

73

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hallmarkcarsltd.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hallmarkcarsltd.co.uk SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hallmarkcarsltd.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hallmarkcarsltd.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hallmarkcarsltd.co.uk

Open Graph data is detected on the main page of Hallmark Cars Ltd. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: