Tools & Wizards About Us
hallmarkhomes.com.au screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hallmarkhomes.com.au

New Home Builders Brisbane & Gold Coast | Hallmark Homes

Page Load Speed

2.2 sec in total

First Response

281 ms

Resources Loaded

1.6 sec

Page Rendered

365 ms

hallmarkhomes.com.au screenshot

About Website

Click here to check amazing Hallmark Homes content for Australia. Otherwise, check out these important facts you probably never knew about hallmarkhomes.com.au

Hallmark Homes are new home builders with over 40 years of experience offering affordable house and land packages in Brisbane, Gold Coast & Sunshine Coast.

Visit hallmarkhomes.com.au

Key Findings

We analyzed Hallmarkhomes.com.au page load time and found that the first response time was 281 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hallmarkhomes.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value6,240 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.9 s

1/100

10%

Network Requests Diagram

hallmarkhomes.com.au

281 ms

hallmarkhomes.com.au

296 ms

gtm.js

214 ms

style.min.css

46 ms

hallmark-main.css

71 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 70% of them (62 requests) were addressed to the original Hallmarkhomes.com.au, 19% (17 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (719 ms) belongs to the original domain Hallmarkhomes.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 252.2 kB (4%)

Content Size

6.3 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hallmarkhomes.com.au main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 238.5 kB

  • Original 292.3 kB
  • After minification 259.7 kB
  • After compression 53.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 238.5 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 13.7 kB

  • Original 5.5 MB
  • After minification 5.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hallmark Homes images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 26 B

  • Original 386.1 kB
  • After minification 386.1 kB
  • After compression 386.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 79.6 kB
  • After minification 79.6 kB
  • After compression 79.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hallmarkhomes.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (15%)

Requests Now

67

After Optimization

57

  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hallmark Homes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hallmarkhomes.com.au

hallmarkhomes.com.au

281 ms

hallmarkhomes.com.au

hallmarkhomes.com.au

296 ms

gtm.js

gtm.js

214 ms

style.min.css

style.min.css

46 ms

hallmark-main.css

hallmark-main.css

71 ms

jquery.min.js

jquery.min.js

60 ms

css2

css2

201 ms

email-decode.min.js

email-decode.min.js

47 ms

js

js

204 ms

api.js

api.js

202 ms

jquery.validate.min.js

jquery.validate.min.js

202 ms

hallmark-main.min.js

hallmark-main.min.js

255 ms

pinit.js

pinit.js

53 ms

shim.js

shim.js

309 ms

fbevents.js

fbevents.js

209 ms

hallmark-40-year-logo.svg

hallmark-40-year-logo.svg

177 ms

Range_200x200_LUMA.jpg

Range_200x200_LUMA.jpg

180 ms

Range_200x200_NEST.jpg

Range_200x200_NEST.jpg

177 ms

Range_200x200_EDEN.jpg

Range_200x200_EDEN.jpg

177 ms

Faascia_200x200.jpg

Faascia_200x200.jpg

242 ms

Faascia_200x200-2.jpg

Faascia_200x200-2.jpg

240 ms

ViewAll_200x200_.jpg

ViewAll_200x200_.jpg

240 ms

ViewAll_200x200_2.jpg

ViewAll_200x200_2.jpg

241 ms

Mega-Menu_200x200_HL_SingleStory.png

Mega-Menu_200x200_HL_SingleStory.png

241 ms

Faascia_200x200-4.jpg

Faascia_200x200-4.jpg

240 ms

Mega-Menu_200x200_Locations.png

Mega-Menu_200x200_Locations.png

333 ms

Mega-Menu_200x200_Virtual.png

Mega-Menu_200x200_Virtual.png

338 ms

HLUP_200x200.jpg

HLUP_200x200.jpg

274 ms

Untitled-design-15.webp

Untitled-design-15.webp

276 ms

Mega-Menu_200x200_Blog.png

Mega-Menu_200x200_Blog.png

275 ms

Mega-Menu_200x200_Select.png

Mega-Menu_200x200_Select.png

274 ms

Mega-Menu_200x200_KnowledgeCenter.png

Mega-Menu_200x200_KnowledgeCenter.png

335 ms

Untitled-design-40.png

Untitled-design-40.png

332 ms

Mega-Menu_200x200_AboutUs-1.png

Mega-Menu_200x200_AboutUs-1.png

334 ms

Mega-Menu_200x200_Testimonials.png

Mega-Menu_200x200_Testimonials.png

333 ms

Faascia_200x200-3.jpg

Faascia_200x200-3.jpg

335 ms

HeadNav_200x200-1.jpg

HeadNav_200x200-1.jpg

338 ms

Mega-Menu_200x200_FAQs.png

Mega-Menu_200x200_FAQs.png

336 ms

Webp.net-resizeimage.png

Webp.net-resizeimage.png

337 ms

icon-hd-category-luma.svg

icon-hd-category-luma.svg

338 ms

icon-hd-category-nest.svg

icon-hd-category-nest.svg

376 ms

icon-hd-category-eden.svg

icon-hd-category-eden.svg

379 ms

hd-range-luma.svg

hd-range-luma.svg

381 ms

hd-range-nest.svg

hd-range-nest.svg

390 ms

hd-range-eden.svg

hd-range-eden.svg

381 ms

TopImage585x283.png

TopImage585x283.png

384 ms

HAL35130_ImageResizer_Cedar255_840-x-6102.jpg

HAL35130_ImageResizer_Cedar255_840-x-6102.jpg

385 ms

HAL35130_ImageResizer_Birch245_840-x-610.jpg

HAL35130_ImageResizer_Birch245_840-x-610.jpg

387 ms

HAL35130_ImageResizer_Manly200_840-x-6106.jpg

HAL35130_ImageResizer_Manly200_840-x-6106.jpg

388 ms

HAL35130_ImageResizer_Fairview321_840-x-6104.jpg

HAL35130_ImageResizer_Fairview321_840-x-6104.jpg

369 ms

DtVmJx26TKEr37c9YL5rul8.woff

DtVmJx26TKEr37c9YL5rul8.woff

106 ms

DtVmJx26TKEr37c9YNpoul8.woff

DtVmJx26TKEr37c9YNpoul8.woff

154 ms

DtVhJx26TKEr37c9YHZJmQ.woff

DtVhJx26TKEr37c9YHZJmQ.woff

181 ms

DtVjJx26TKEr37c9WBE.woff

DtVjJx26TKEr37c9WBE.woff

182 ms

DtVmJx26TKEr37c9YOZqul8.woff

DtVmJx26TKEr37c9YOZqul8.woff

182 ms

DtVmJx26TKEr37c9YMptul8.woff

DtVmJx26TKEr37c9YMptul8.woff

181 ms

DtVmJx26TKEr37c9YK5sul8.woff

DtVmJx26TKEr37c9YK5sul8.woff

181 ms

DtVmJx26TKEr37c9YLJvul8.woff

DtVmJx26TKEr37c9YLJvul8.woff

244 ms

HAL35130_ImageResizer_Willow287_840-x-61011.jpg

HAL35130_ImageResizer_Willow287_840-x-61011.jpg

719 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8ajfCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8ajfCLw.woff

127 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8XbfCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8XbfCLw.woff

126 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbeCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbeCLw.woff

127 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8fbfCLw.woff

127 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8cTfCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8cTfCLw.woff

128 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8SjYCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8SjYCLw.woff

128 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8RHYCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8RHYCLw.woff

128 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8XbYCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8XbYCLw.woff

129 ms

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8V_YCLw.woff

raxhHiqOu8IVPmnRc6SY1KXhnF_Y8V_YCLw.woff

129 ms

pinit_main.js

pinit_main.js

66 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

455 ms

ss-standard.woff

ss-standard.woff

232 ms

ss-community.woff

ss-community.woff

472 ms

HAL35130_ImageResizer_Grande359_840-x-6105.jpg

HAL35130_ImageResizer_Grande359_840-x-6105.jpg

251 ms

HAL35130_ImageResizer_Cove202_840-x-6103.jpg

HAL35130_ImageResizer_Cove202_840-x-6103.jpg

192 ms

HAL35130_ImageResizer_Willow303_840-x-61012.jpg

HAL35130_ImageResizer_Willow303_840-x-61012.jpg

189 ms

HAL35130_ImageResizer_Outlook287_840-x-6107.jpg

HAL35130_ImageResizer_Outlook287_840-x-6107.jpg

212 ms

5CompellingReasonsLocalBuilder_Downloader_840x600-683x488.png

5CompellingReasonsLocalBuilder_Downloader_840x600-683x488.png

208 ms

hallmark-icon-quotation.svg

hallmark-icon-quotation.svg

213 ms

PerfectSEQ_Home_Downloader_840x600-683x488.png

PerfectSEQ_Home_Downloader_840x600-683x488.png

207 ms

bg-cta-banner-1170x132.png

bg-cta-banner-1170x132.png

201 ms

bg-enquiry.png

bg-enquiry.png

204 ms

icons-hallmark_qld-owned.svg

icons-hallmark_qld-owned.svg

228 ms

icons-hallmark_quality.svg

icons-hallmark_quality.svg

166 ms

icons-hallmark_care.svg

icons-hallmark_care.svg

176 ms

icons-hallmark_stability.svg

icons-hallmark_stability.svg

186 ms

icons-hallmark_no-jargon.svg

icons-hallmark_no-jargon.svg

191 ms

icons-hallmark_family-owned.svg

icons-hallmark_family-owned.svg

200 ms

icon-hia.png

icon-hia.png

202 ms

icon-qmba.png

icon-qmba.png

223 ms

Accessibility Review

hallmarkhomes.com.au accessibility score

66

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Low

No form fields have multiple labels

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hallmarkhomes.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hallmarkhomes.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hallmarkhomes.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hallmarkhomes.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hallmarkhomes.com.au

Open Graph data is detected on the main page of Hallmark Homes. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: